MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements.
Moz…
$99
per month
Screaming Frog
Score9.2 out of 10
N/A
N/A
$149
per year
Pricing
Moz Pro
Screaming Frog
Editions & Modules
Standard
$99
per month
Medium
$179
per month
Large
$299
per month
Premium
$599
per month
Paid Version
$149.00
per year
Offerings
Pricing Offerings
Moz Pro
Screaming Frog
Free Trial
Yes
No
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Discount available for annual billing.
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More Pricing Information
Community Pulse
Moz Pro
Screaming Frog
Considered Both Products
iContact
Verified User
Chose Moz Pro
Moz seemed to be more user-friendly than SEMRush and Screaming Frog, and it allows us to do what we need to do (identifying issues with our site, keyword planning, competitor comparisons, etc). Other services would most likely provide more in-depth analyses and crawling …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Search Marketing Manager in Marketing at Primacy (Marketing & Advertising, 51-200 employees)
Chose Moz Pro
Moz tends to be more consistent with their data/metrics. Their crawler is also pretty powerful and able to pick up large sets of pages where some other tools may fall short.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Senior Web Analyst in Marketing at Truckstop.com (Transportation/Trucking/Railroad, 201-500 employees)
Chose Moz Pro
Moz had all the features that I was looking for to help us scale our in-house SEO and content marketing strategy. We had previously reviewed several other vendors but the price point and the features offered did not match up to our needs. The ease of use and the time to …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Moz Pro
While I prefer to use SEMRush for a more robust competitor analysis, Moz has keyword tracking down to an art. The ability to track keywords and see changes over time eliminate the tedious need to manually track changes.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Screaming Frog
Verified User
Chose Screaming Frog
There aren't many direct competitors for Screaming Frog SEO Spider that I've found. Tools such as Moz provide similar outcomes, but in a completely different manner and with a different workflow. I can't really compare them.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Director of Digital Marketing in Marketing at 407 Marketing (Marketing and Advertising, 1-10 employees)
Chose Screaming Frog
Screaming Frog has a free version, so it competes with the paid programs (like Moz) solely in the fact that it can be used without incurring a budget line item. Compared to many other programs that also offer free scans, Screaming Frog is fast and much more customizable. Since …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Screaming Frog
Screaming Frog seems to be the most thorough at crawling a website. Almost too thorough ;). But it is spreadsheet-like and so allows sorting and filtering in a simple way. But in general, with Screaming Frog I trust that it gets everything when it crawls a website.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Screaming Frog
Screaming Frog is a downloadable desktop app. Its minimalist design makes for a straight forward seamless site crawling SEO experience. We use all these products and Screaming Frog fits in nicely as a member of our SEO product team. Each product has its strengths and weaknesses …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Screaming Frog
The HTML-heavy little platform, Screaming Frog, is my favorite crawler compared to DeepCrawl and SEMRush. Partially precisely due to the fact that the tool doesn't try to give me recommendations or tell me what to do. Many similar tools go above and beyond to prescribe …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Product Marketing Manager in Marketing at nLyten Media LLC (Management Consulting, 1-10 employees)
Chose Screaming Frog
SEMRush is not a dedicated on-demand SEO crawler like Screaming Frog. SEMRush is more of a digital marketing suite that happens to offer SEO crawling along with other marketing tools. As such, it's much more of a commitment; which you'll notice with a monthly cost versus a …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Senior Account Manager in Professional Services at Five Blocks Inc. (Public Relations and Communications, 11-50 employees)
Chose Screaming Frog
Moz's crawler is part of a larger, more expensive suite of proprietary tools. Screaming Frog is more affordable and does the job for those who don't need the other products offered by Moz.
DeepCrawl makes some of the recommendations for you and is typically better for …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Data and Insight Consultant in Marketing at Surfingturtle (Computer Software, 5001-10,000 employees)
Chose Screaming Frog
I use Screaming Frog because it is a very powerful tool that is not prohibitively expensive. Moz is at the same price range but has lost some of its zing because they have upped the price for individual aspects. Buy a license from SF and that is it, done and dusted. I just wish …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Screaming Frog
SEMRush is a much more robust tool for SEO. It wouldn't necessarily be fair to compare the two since SEMRush has many other features. However, Screaming Frog SEO Spider is able to turn out a much quicker report on the website's URL structure and makes it perfect for getting …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Senior SEO Manager in Marketing at Wpromote (Marketing and Advertising, 201-500 employees)
Chose Screaming Frog
Screaming Frog's combination of capabilities and pricing beats competitors. DeepCrawl & Moz beats out Screaming Frog when it comes to being able to access and store data since it is web-based and Screaming Frog data is stored locally. Otherwise, Screaming Frog is my go-to …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Natural Search Executive in Marketing at Clicky Media (Marketing and Advertising, 11-50 employees)
Chose Screaming Frog
There are no tools which can do the things Screaming Frog does. In this sense, it has no competitors. SEMRush and Moz are more SEO management tools as opposed to web crawlers. They both have the capabilities to crawl websites and report on technical information, however, they …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Screaming Frog
Screaming Frog SEO Spider can provide immediate site results on meta title length, meta description length, image size, missing pages, crawled pages, etc. For us, Screaming Frog SEO Spider does not help us compare data across competition, rank keywords, offer keyword analysis, …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Director of Search in Marketing at ProjectManager.com (Computer Software, 11-50 employees)
Chose Screaming Frog
I like that it's a desktop client actually. I like it that I can stop something myself, rather than have some bot out of my control tear into a web site, consuming all it's content.
Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Screaming Frog SEO Spider is well suited to auditing brand new websites, when you need a quick, holistic view of the websites technical issues. Its great for providing a top line view of a websites architecture, perhaps for a new business approach where you need to assess the scale of work to maintain a website. Its also a useful tool in situations where you might need to see whether a large scale change in the website has taken place, you can see word counts, pages and their https response codes. Screaming Frog may be less useful if you need an idea of the customer experience on a website, it doesn't really provide information that helps assess how fast a website loads, what issues might come up when trying to convert or faults with the payment process. Screaming Frog is largely a technical SEO focused tool, it also can't assess the quality of a websites, layout or the quality of the content used on the website. As mentioned, its niche, but very useful within that niche.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Requires Java. This isn't a huge deal as many computers already have it installed, but it's yet another 3rd party component.
The free version has a crawl limit of 500 pages per site. This is fine for smaller sites, but if you're running a big e-commerce site then you'll need to pay for Pro version.
The user interface isn't very pretty. This is an analytics tool so it doesn't really have to be, but it might be helpful for improving the overall user experience.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
The tool has become integrated into our teams daily workings and I have yet to find a tool other than scremaing frog to replicate all of our use cases for it. It's a great tool and we're sticking with it
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)
The main problem of Screaming Frog SEO Spider is it being an offline software which limits itself to a single pc and that creates problem when multi user agents want to get involved or even work on it, it’s a difficult task to collaborate on it and do research for keywords at one place
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Screaming Frog is a relatively primitive system, and doesn't need to be supported by devs or other software. Screaming Frog does interface directly with some programs that are most needed (Google Analytics, Search Console, Page Speed Insights), so that's convenient. It isn't widely supported by other programs, but it also doesn't need to be.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Screaming Frog SEO Spider is probably the best non-client facing SEO audit tool in terms of technical SEO. There are other tools on the market that do a more complete job of keyword tracking, competitive analysis, and backlink profiles...however, for analyzing the technical SEO health of any website, Screaming Frog is the best
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Increased employee efficiency - We spend many less hours tracking down and reporting simple meta tags.
Better Client Servicing - We are able to ensure we have a total look at a client's site before we recommend anything.
True Pricing Structure - We are able to more accurately predict how much help a client may need based on factors such as size of site, number of redirects, proper use of meta tags, etc.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
