What users are saying about
29 Ratings
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Top Rated
56 Ratings
29 Ratings
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Score 8.2 out of 100

Parse.ly

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Top Rated
56 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Likelihood to Recommend

Net-Results

Net-Results is very well-suited for small, medium and large businesses. They seem to be more advanced than what a typical enterprise level implementation would require. When selecting a marketing automation provider make it a point to find out the level of integration with Salesforce and other marketing technologies. Do they have pre-built automation modules or does it require building from the ground up? Also ask questions regarding its specific capabilities ... for example: is it a marketing automation provider? is it a CRM provider? etc
Kris Patel | TrustRadius Reviewer

Parse.ly

I think it's a really great tool for traffic data. It's not too overwhelming on the homepage (all I really want to know is top stories of the day and top posts in the last few minutes) and if I want to go more in-depth with where traffic is coming from, I know I can just click on the story for additional data. Parse.ly is truly well suited for writing in the entertainment industry. Every writer wants to know if people are reading their stories, and it does just that. At this time I can't think of a scenario where's it's less appropriate to use.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Net-Results
7.1
Parse.ly
WYSIWYG email editor
Net-Results
7.0
Parse.ly
Dynamic content
Net-Results
7.2
Parse.ly
Ability to test dynamic content
Net-Results
7.3
Parse.ly
Landing pages
Net-Results
7.0
Parse.ly
A/B testing
Net-Results
6.3
Parse.ly
Mobile optimization
Net-Results
5.0
Parse.ly
Email deliverability reporting
Net-Results
8.0
Parse.ly
List management
Net-Results
7.0
Parse.ly
Triggered drip sequences
Net-Results
8.6
Parse.ly

Lead Management

Net-Results
7.6
Parse.ly
Lead nurturing
Net-Results
8.5
Parse.ly
Lead scoring and grading
Net-Results
8.4
Parse.ly
Data quality management
Net-Results
5.0
Parse.ly
Automated sales alerts and tasks
Net-Results
8.6
Parse.ly

Campaign Management

Net-Results
7.5
Parse.ly
Calendaring
Net-Results
7.9
Parse.ly
Event/webinar marketing
Net-Results
7.0
Parse.ly

Social Media Marketing

Net-Results
6.9
Parse.ly
Social sharing and campaigns
Net-Results
7.0
Parse.ly
Social profile integration
Net-Results
6.7
Parse.ly

Reporting & Analytics

Net-Results
6.3
Parse.ly
Dashboards
Net-Results
7.0
Parse.ly
Standard reports
Net-Results
6.0
Parse.ly
Custom reports
Net-Results
6.0
Parse.ly

Platform & Infrastructure

Net-Results
7.5
Parse.ly
API
Net-Results
7.0
Parse.ly
Role-based workflow & approvals
Net-Results
8.0
Parse.ly
Customizability
Net-Results
7.0
Parse.ly
Integration with Salesforce.com
Net-Results
7.9
Parse.ly
Integration with Microsoft Dynamics CRM
Net-Results
7.0
Parse.ly
Integration with SugarCRM
Net-Results
8.1
Parse.ly

Pros

Net-Results

  • Automated emails in a drip campaign that Sales can remove people from.
  • Lead scoring and alerts that go right to the lead owner.
  • Weekly reports to each Sales person with their hottest lead.
  • Very finely tuned segments that can be used for alerts, emails, and scheduled reports.
  • Integration with Salesforce. The Sales team can basically trigger their own emails.
Ken Barber | TrustRadius Reviewer

Parse.ly

  • The real-time metrics are incredibly useful.
  • I love how detailed the information can get. I can find out a breakdown of the origins of the traffic, so I know which came from a push notification, from FB or Twitter, from the site itself, from a newsletter, etc. And I can tell if people are visiting my sites via desktop or mobile, time spent on site, where they went on the site after the initial article, etc. I also can see how stories perform by reporter, source, keyword, etc.
  • They have excellent customer service. Any support ticket I file receives prompt attention. Other organizations can be far less responsive, so it's always nice to know in the rare instance I experience an issue with Parse.ly I will get help quickly.
Anonymous | TrustRadius Reviewer

Cons

Net-Results

  • Forms: Would love to have dependent fields, also ability to see all data a user entered without having to create a custom field for every form.
  • Campaign branching: Criteria need to be selected one at a time, which can be very time-consuming.
Christine Magnuson | TrustRadius Reviewer

Parse.ly

  • The URLs that list where some traffic came from (i.e. Twitter) are sometimes hard to read.
  • It would be great to see more detail of traffic sources. For example, if a spike of views come from Twitter it would be great to see if it is a specific tweet or account the bulk of views are coming from.
Ben Smithson | TrustRadius Reviewer

Likelihood to Renew

Net-Results

Net-Results 9.0
Based on 4 answers
Net-Results does what we need and is straightforward to use. Their team has been very responsive to our requests and great to work with.
Megan Sheehan | TrustRadius Reviewer

Parse.ly

No score
No answers yet
No answers on this topic

Usability

Net-Results

Net-Results 7.5
Based on 3 answers
Net Results is pretty easy to use and understand. I wouldn't say that it is the best in comparison to MailChimp's drag and drop email builder, but Net Results do so much more than MailChimp that it is hard to even compare the two. Overall Net Results has good usability
Lee Germeroth | TrustRadius Reviewer

Parse.ly

No score
No answers yet
No answers on this topic

Support Rating

Net-Results

No score
No answers yet
No answers on this topic

Parse.ly

Parse.ly 8.0
Based on 32 answers
Getting support from Parsely is so easy. They are super responsive and really go out of their way to make sure they get you to a solution you're happy with. In the rare event that what you need is impossible, they actually record your feedback and actually get it to the people who could act on it. I've even had them get back to me later to get more information about a feature I requested.
Phoebe Gavin | TrustRadius Reviewer

Alternatives Considered

Net-Results

We've used ClickDimensions and Marketo. We felt that ClickDimensions was more limited as far as creating effective email campaigns and not as easy to use. It also is completely native to Dynamics CRM, which can be a positive and a negative. Marketo was the previous solution we owned, we are much happier with Net-Results. It's easier to use, not as complex and there is much better communication from their support team. When looking at a new solution we also looked at Act-On and Hubspot. Act-On probably would've been our second choice, but it didn't have as modern of a feel and wasn't quite as easy to use. Hubspot didn't really fit our business. It was very focused on SEO and blog posts. It didn't have the features we needed from a marketing standpoint
Todd Last | TrustRadius Reviewer

Parse.ly

One of the things users first say when they start with Parse.ly is how easy it is to navigate through a lot of data thanks to the design. Parse.ly also has several data points and metrics that their competitors do not track. The automated reporting also makes it much easier to review metrics on your own time, instead of having to stare at the dashboard all day.
Anonymous | TrustRadius Reviewer

Return on Investment

Net-Results

  • Stronger re-engagement rates - The buy cycle for our product can be very long. Net-Results helps us keep in touch with prospects that may have gone cold.
  • Better asset utilization - Net-Results helps us drive continuous utilization of our assets.
  • Efficiency - The automation Net-Results has provided means we can focus on other tasks, like creating new assets or building new partnerships.
Gregory Smith | TrustRadius Reviewer

Parse.ly

  • The return on investment is very, very good, as we've been using it for years now with no sign of stopping or switching to a different platform. I have no hard numbers available, as that would be something my managers would be able to provide.
  • I do think that more accurate numbers from previous years would be of better use.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Net-Results

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Net-Results Editions & Modules

Edition
One Price Full Platform$8001
  1. Annual agreement, up to 25,000 Contacts or 60,000 Sends
Additional Pricing Details
Tiered pricing by total email sends or total contacts, you decide. All features included. No upsells or limitations based on your price.

Parse.ly

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Parse.ly Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Net-Results
8.0
Parse.ly
9.0

Likelihood to Renew

Net-Results
9.0
Parse.ly

Usability

Net-Results
7.5
Parse.ly

Support Rating

Net-Results
Parse.ly
8.0

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