NetBase Quid vs SimilarWeb PRO

• Their NLP is very strong with the ability to distinguish subject in sentences and then apply analysis based on either the subject or sentence. Competitors lack strong NLP and often have lower degrees of accuracy.
• The platform is highly flexible with dozens of ways to filter and cut the data. It is great for an analyst that really wants to deep dive into the data. However, the analysis done automatically by NetBase is also strong enough that less experienced users would still be able to gain insight with ease.
• The customizable dashboards are perfect for client reporting and drastically reduce the amount of time spent preparing recurring reports and decks. These are also very flexible depending on reporting needs.

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• I love their Market Quadrant Analysis, I can download a PNG file and add it directly to my strategy presentation
• The Similar Sites feature has been helpful in identifying search competitors and getting keyword ideas
• The Competitive Research area allows me to compare my client's sites with specific competitors and get a quick snapshot of their performance side-by-side

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• Dashboards can only currently be exported as PDFs. It would be helpful to have a more read/writable format (eg. PPT) that enables us to combine Netbase's outputs with other sources, or to make them more consistent with our own branding (colours, fonts etc.)
• The business model revolves around a limited number of login seats. I would like to be able to roll out the tool to make it available/accessible to more people in the business, but the pricing model makes this impractical/uneconomical.
• Logging out users after a period of inactivity can be frustrating when multitasking/task switching and unsaved work is lost.
• While Netbase's focus on language processing is its key strength, additional functionality around social analysis (eg. people who follow a brand account, users who talk about X are also likely to talk about Y) is somewhat limited.

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• The industry Search feature can be expanded into some of the subsectors to et more granular and better comparison against those metrics like Financial services can be broken down into subsectors like investment management, Private Equity, etc
• Those trend graphs can be improved a bit on Industry Trends to maybe show the top5 by default. Having too many lines can be too much when you land on the page
• Missing functionality to Compare Social Media trends to help us define social media strategy separately

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• Positive - NetBase allows us to quickly gather a high level over view of a topic, which helps for new business pitch and being able to inform the account teams of basic information.
• Negative - We have to use other tools to gather news, which affects our budget.

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• Using SimilarWeb's traffic statistics, I was able to sign up hundreds of new affiliates.
• The addition of new investors is a sure sign of increased investment.
• When it came time to boost the website's conversion rate, a competition research tool proved invaluable.

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