NetBase Quid vs SimilarWeb PRO

• Their NLP is very strong with the ability to distinguish subject in sentences and then apply analysis based on either the subject or sentence. Competitors lack strong NLP and often have lower degrees of accuracy.
• The platform is highly flexible with dozens of ways to filter and cut the data. It is great for an analyst that really wants to deep dive into the data. However, the analysis done automatically by NetBase is also strong enough that less experienced users would still be able to gain insight with ease.
• The customizable dashboards are perfect for client reporting and drastically reduce the amount of time spent preparing recurring reports and decks. These are also very flexible depending on reporting needs.

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• Traffic data: it helps understand traffic channel-wise data for all competitors, such as how many shares of paid and organic traffic are competitors getting, from display vs SEM, etc. in granular details.
• Keyword data: it helps understand which keywords to focus on for both SEO and your paid marketing.
• Market share and user segment data: it helps to plan new business categories, check your standing in your current business categories, etc.

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• Dashboards can only currently be exported as PDFs. It would be helpful to have a more read/writable format (eg. PPT) that enables us to combine Netbase's outputs with other sources, or to make them more consistent with our own branding (colours, fonts etc.)
• The business model revolves around a limited number of login seats. I would like to be able to roll out the tool to make it available/accessible to more people in the business, but the pricing model makes this impractical/uneconomical.
• Logging out users after a period of inactivity can be frustrating when multitasking/task switching and unsaved work is lost.
• While Netbase's focus on language processing is its key strength, additional functionality around social analysis (eg. people who follow a brand account, users who talk about X are also likely to talk about Y) is somewhat limited.

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• Sometimes, web site visit traffic is inaccurate. This is learned by gaining access to a publishers GA to verify their traffic statistics
• Would be helpful to know that if a site pays for traffic, the type of ads that are being used.
• Not all competitive site are actual similar

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• Positive - NetBase allows us to quickly gather a high level over view of a topic, which helps for new business pitch and being able to inform the account teams of basic information.
• Negative - We have to use other tools to gather news, which affects our budget.

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• We haven't started using paid plan yet, so we have not spent money on the tool, just time
• It didn't take much time to start using the software and it gave us some insights, so I would say we have a positive ROI

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