Nielsen Marketing Cloud vs. Pendo.io

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Nielsen Marketing Cloud
Score 7.7 out of 10
N/A
Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.N/A
Pendo.io
Score 8.3 out of 10
N/A
Pendo.io is a product engagement platform with features for in-app analytics, surveys and feedback, and guidance.N/A
Pricing
Nielsen Marketing CloudPendo.io
Editions & Modules
No answers on this topic
*Free
Free
Base
Contact sales team
Core
Contact sales team
Pulse
Contact sales team
Ultimate
Contact sales team
Offerings
Pricing Offerings
Nielsen Marketing CloudPendo.io
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Nielsen Marketing CloudPendo.io
Top Pros
Top Cons
Features
Nielsen Marketing CloudPendo.io
Data Collection
Comparison of Data Collection features of Product A and Product B
Nielsen Marketing Cloud
8.3
6 Ratings
2% above category average
Pendo.io
-
Ratings
Collection of first-party data8.56 Ratings00 Ratings
Collection of third-party data8.55 Ratings00 Ratings
Access to Third-party Data Providers7.95 Ratings00 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Nielsen Marketing Cloud
8.6
6 Ratings
4% above category average
Pendo.io
-
Ratings
Audience taxonomy8.26 Ratings00 Ratings
Tag Management8.25 Ratings00 Ratings
Data Analysis Dashboard9.46 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Nielsen Marketing Cloud
7.9
5 Ratings
1% below category average
Pendo.io
-
Ratings
Data Transfer7.95 Ratings00 Ratings
DSP integration7.95 Ratings00 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Nielsen Marketing Cloud
8.7
6 Ratings
9% above category average
Pendo.io
-
Ratings
Campaign Analytics8.56 Ratings00 Ratings
Audience Analytics8.86 Ratings00 Ratings
Best Alternatives
Nielsen Marketing CloudPendo.io
Small Businesses
MediaMath
MediaMath
Score 7.4 out of 10
ChurnZero
ChurnZero
Score 8.3 out of 10
Medium-sized Companies
Oracle Marketing
Oracle Marketing
Score 7.9 out of 10
Whatfix
Whatfix
Score 9.4 out of 10
Enterprises
Oracle Marketing
Oracle Marketing
Score 7.9 out of 10
Whatfix
Whatfix
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Nielsen Marketing CloudPendo.io
Likelihood to Recommend
7.9
(7 ratings)
8.4
(92 ratings)
Likelihood to Renew
9.0
(1 ratings)
9.0
(4 ratings)
Usability
8.0
(1 ratings)
7.0
(5 ratings)
Support Rating
5.0
(1 ratings)
9.7
(4 ratings)
Online Training
-
(0 ratings)
9.1
(1 ratings)
Implementation Rating
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
Nielsen Marketing CloudPendo.io
Likelihood to Recommend
Nielsen
Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.
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Pendo.io
Pendo is very well suited for startups and mid size product companies who are looking for -
  • Help in user experience building
  • Measuring the impact of a feature on the requirement phase itself
  • Advanced analytics to get a sense of how the product is working
  • Insights about necessary changes that are required to make the product better
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Pros
Nielsen
  • I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis.
  • It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires.
  • When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys.
  • Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable.
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Pendo.io
  • Track usage across our platform (new and existing features) - where each customer clicks, how long they stay at certain areas within the software, etc.
  • To promote new features.
  • To train customers on how to use new features.
  • To survey our customers within the software.
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Cons
Nielsen
  • More segments need to be created as often as possible
  • Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.
Read full review
Pendo.io
  • I find the reporting and analytics to be a little light. They could improve custom reporting capabilities.
  • Would like to see the capabilities of the Pendo tagging tool built into the platform. (don't launch a separate product). I find the tagging tool does a much better job at selecting the components to be tagged than the platform does.
  • Sometimes takes a while to refresh counts when adding a new tag.
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Likelihood to Renew
Nielsen
I still use exelate every day for my media plans that are either direct response or extremely geo-targeted.
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Pendo.io
We have had an excellent experience with Pendo. When we've had questions or concerns, Pendo is very quick to respond and communicate with us. We have experienced top-notch customer support and customer engagement. We have actually modeled some of our implementation and product processes after Pendo's examples.
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Usability
Nielsen
Very easy to utilize. Features are basic. Again just not too much in the way of involved customization
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Pendo.io
Overall, Pendo provides a smooth interface, especially with the most recent update, and I couldn't imagine using or learning any other platform so product focused. From the moment I log into Pendo, I know where I'm going and what I'm looking for and I'm able to find that, through the interface, in as little time as possible. This helps keep me focused on doing other tasks at work so I'm not overburdened with hunting things down in the system
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Support Rating
Nielsen
I am rating this as neutral due to having minimal interaction with them
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Pendo.io
They've been great anytime that we have needed help with something. They also have some really great help articles. We're able to figure most things out through their articles, but when we've had to call in they've been very helpful and we haven't had any problems. I'd highly recommend working with them.
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Online Training
Nielsen
No answers on this topic
Pendo.io
The training schedule was well thought out and tailored to meet our needs. Chantelle stayed with us through the whole implementation and made sure that we were good to go.
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Implementation Rating
Nielsen
No answers on this topic
Pendo.io
Use Segment to install and cut developers out of the work cycle!
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Alternatives Considered
Nielsen
Nielson Cloud helps businesses find, recruit, and create new advertiser client bases, as well as stand out in a crowded public space. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner. Nielson Cloud also assists businesses in maximising ROI by analysing how their marketing and advertising reaches and influences audiences throughout the customer lifecycle.
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Pendo.io
WalkMe is an industry leader, but they charge an arm and a leg. Working with them you get a lot of support and CSM time, but is it really worth that price tag? Pendo.io was an easy choice for that simple reason.
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Return on Investment
Nielsen
  • We are using it for analytics, statistics control, and for a single pane of glass and reviews for our senior leadership. We fetch significant insights from this device which can be then provided to our stakeholders to higher understand the achievements and loopholes.
  • We can make Marketing strategies with the help of this. Also, it is benefiting financially and getting productive.
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Pendo.io
  • We have had an ROI in reduced support contacts.
  • We have had increased NPS scores due to our ability to target messaging for the right reasons to the right audience members rather than blanket distribution of information.
  • Delayed deployment in certain environments (being worked through) has led to a delay in one business area, but it is not public facing yet so we aren't heavily impacted by that yet.
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ScreenShots