What users are saying about

Nielsen Marketing Cloud vs Pendo.io

Nielsen Marketing Cloud
3 Ratings
Pendo.io
134 Ratings

Nielsen Marketing Cloud

3 Ratings
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Score 9 out of 100

Based on 3 reviews and ratings

Pendo.io

134 Ratings
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Score 8.5 out of 100

Based on 134 reviews and ratings

Feature Set Ratings

    Data Collection

    9.6

    Nielsen Marketing Cloud

    96%

    Pendo.io

    Feature Set Not Supported
    N/A
    Nielsen Marketing Cloud ranks higher in 3/3 features
    Nielsen Marketing Cloud ranks higher in 3/3 features

    Collection of first-party data

    8.8
    88%
    3 Ratings
    N/A
    0 Ratings

    Collection of third-party data

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Access to Third-party Data Providers

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Data Classification

    9.2

    Nielsen Marketing Cloud

    92%

    Pendo.io

    Feature Set Not Supported
    N/A
    Nielsen Marketing Cloud ranks higher in 3/3 features
    Nielsen Marketing Cloud ranks higher in 3/3 features

    Audience taxonomy

    8.8
    88%
    3 Ratings
    N/A
    0 Ratings

    Tag Management

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Data Analysis Dashboard

    8.8
    88%
    3 Ratings
    N/A
    0 Ratings

    Ad Network Integration

    10.0

    Nielsen Marketing Cloud

    100%

    Pendo.io

    Feature Set Not Supported
    N/A
    Nielsen Marketing Cloud ranks higher in 2/2 features
    Nielsen Marketing Cloud ranks higher in 2/2 features

    Data Transfer

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    DSP integration

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    DMP Analytics

    9.3

    Nielsen Marketing Cloud

    93%

    Pendo.io

    Feature Set Not Supported
    N/A
    Nielsen Marketing Cloud ranks higher in 2/2 features
    Nielsen Marketing Cloud ranks higher in 2/2 features

    Campaign Analytics

    9.5
    95%
    3 Ratings
    N/A
    0 Ratings

    Audience Analytics

    9.0
    90%
    3 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Pendo.io is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

    Likelihood to Recommend

    9.0

    Nielsen Marketing Cloud

    90%
    3 Ratings
    9.1

    Pendo.io

    91%
    75 Ratings

    Likelihood to Renew

    Nielsen Marketing Cloud

    N/A
    0 Ratings
    9.1

    Pendo.io

    91%
    2 Ratings

    Usability

    8.0

    Nielsen Marketing Cloud

    80%
    1 Rating
    10.0

    Pendo.io

    100%
    4 Ratings

    Support Rating

    5.0

    Nielsen Marketing Cloud

    50%
    1 Rating
    9.2

    Pendo.io

    92%
    7 Ratings

    Online Training

    Nielsen Marketing Cloud

    N/A
    0 Ratings
    9.1

    Pendo.io

    91%
    1 Rating

    Implementation Rating

    Nielsen Marketing Cloud

    N/A
    0 Ratings
    9.0

    Pendo.io

    90%
    2 Ratings

    Likelihood to Recommend

    Nielsen Marketing Cloud

    Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 3 answers on this topic

    Pendo.io

    [Pendo.io] is great to get insights on where and how users use your site. [Pendo.io] is great because it's easy to use and is always tracking everything, even if you haven't tagged something specifically. If you are trying to do step by step guides for training on how to use a site, I have used more robust tools for that. It also doesn't record user sessions like others, if you're wanting to actually watch a recording of someone using your site.

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    Myles Pickett | TrustRadius Reviewer
    Myles Pickett
    View all 75 answers on this topic

    Pros

    Nielsen Marketing Cloud

    • Surveys.
    • Marketing email.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 3 answers on this topic

    Pendo.io

    • Pendo.io is very user-friendly, designed for users (like me) without a technology background, to easily set up and navigate the tool.
    • In-app guides and walk thru's are very easy to set up and customize.
    • Customized Dashboards are excellent for our different teams, they can focus on exactly what they need, and adjust their dashboard widgets easily as needed.
    • NPS tool basically runs itself.
    • Pendo.io staff is always helpful and available to answer questions. They are always willing listeners when we have suggestions or a unique problem to solve.
    • Pendo.io Slack channel is very helpful! lots of sharing of best practices between all kinds of Pendo.io users.

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    Jennifer Gray | TrustRadius Reviewer
    Jennifer Gray
    View all 75 answers on this topic

    Cons

    Nielsen Marketing Cloud

    • Their DMP is incredibly slow - it often times out and freezes or kicks you out of the UI.
    • Downloading reports becomes difficult, especially for household level overlap reports.
    • Develops for integration are incredibly time-consuming!

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    Nikita Patel | TrustRadius Reviewer
    Nikita Patel
    View all 3 answers on this topic

    Pendo.io

    • As they are continuing to grow, and working to get users to the new Visual Design Studio, I think the biggest overhaul is to Guides specific to the What's New portion, and making this available sooner than later in the new Visual Design Studio will make transitioning easy, and make it stickier in orgs.
    • Improved workflow in the designers, whether Classic Designer or Visual Design Studio, I don't always want to edit the default components of the item I am creating, but I have to click Apply to escape it.
    • A little more clarity around use cases - when I took on my role currently, I was tasked with taking over Pendo.io management. Having used it in my previous role was helpful, but I still had plenty of questions from a backend administration and implementation stance, but I was more directed to hobble along. I've made great strides, and the Pendo.io Slack channels and user community are quite helpful.

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    Jeremy Robinson | TrustRadius Reviewer
    Jeremy Robinson
    View all 75 answers on this topic

    Pricing Details

    Nielsen Marketing Cloud

    General

    Free Trial
    —
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    —
    Entry-level set up fee?
    No

    Starting Price

    —

    Nielsen Marketing Cloud Editions & Modules

    —
    Additional Pricing Details
    —

    Pendo.io

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    —
    Entry-level set up fee?
    No

    Starting Price

    $0

    Pendo.io Editions & Modules

    Edition
    FreeFree
    TeamContact sales team
    ProContact sales team
    EnterpriseContact sales team
    1. none
    Additional Pricing Details
    —

    Likelihood to Renew

    Nielsen Marketing Cloud

    No score
    No answers yet
    No answers on this topic

    Pendo.io

    Pendo.io 9.1
    Based on 2 answers
    We have had an excellent experience with Pendo. When we've had questions or concerns, Pendo is very quick to respond and communicate with us. We have experienced top-notch customer support and customer engagement. We have actually modeled some of our implementation and product processes after Pendo's examples.

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    Jennifer Gray | TrustRadius Reviewer
    Jennifer Gray
    View all 2 answers on this topic

    Usability

    Nielsen Marketing Cloud

    Nielsen Marketing Cloud 8.0
    Based on 1 answer
    Very easy to utilize. Features are basic. Again just not too much in the way of involved customization

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 1 answers on this topic

    Pendo.io

    Pendo.io 10.0
    Based on 4 answers
    Overall, Pendo provides a smooth interface, especially with the most recent update, and I couldn't imagine using or learning any other platform so product focused. From the moment I log into Pendo, I know where I'm going and what I'm looking for and I'm able to find that, through the interface, in as little time as possible. This helps keep me focused on doing other tasks at work so I'm not overburdened with hunting things down in the system

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    Aaron Beaty | TrustRadius Reviewer
    Aaron Beaty
    View all 4 answers on this topic

    Support Rating

    Nielsen Marketing Cloud

    Nielsen Marketing Cloud 5.0
    Based on 1 answer
    I am rating this as neutral due to having minimal interaction with them

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 1 answers on this topic

    Pendo.io

    Pendo.io 9.2
    Based on 7 answers
    They've been great anytime that we have needed help with something. They also have some really great help articles. We're able to figure most things out through their articles, but when we've had to call in they've been very helpful and we haven't had any problems. I'd highly recommend working with them.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 7 answers on this topic

    Online Training

    Nielsen Marketing Cloud

    No score
    No answers yet
    No answers on this topic

    Pendo.io

    Pendo.io 9.1
    Based on 1 answer
    The training schedule was well thought out and tailored to meet our needs. Chantelle stayed with us through the whole implementation and made sure that we were good to go.

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    Emily Hardin | TrustRadius Reviewer
    Emily Hardin
    View all 1 answers on this topic

    Implementation Rating

    Nielsen Marketing Cloud

    No score
    No answers yet
    No answers on this topic

    Pendo.io

    Pendo.io 9.0
    Based on 2 answers
    Use Segment to install and cut developers out of the work cycle!

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 2 answers on this topic

    Alternatives Considered

    Nielsen Marketing Cloud

    Atomized is great for visualization and is better in that area. However, Nielsen Marketing Cloud is much more in-depth and has many more features available that allow for a larger variety of types of analysis and other capabilities. It is a much better overall product in this realm of expertise.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 3 answers on this topic

    Pendo.io

    Pendo.io far and away blows Totango out of the water. While Totango offers in depth usage tracking, it is far behind the experience Pendo provides. Pendo.io is more flexible in what it can track (customizable), offers a far better end user UI/experience, and provides additional features that Totango does not offer (Guides, NPS tracking, etc.). Even Pendo's customer service is better than Totango's. The only place where Totango might have an edge on Pendo.io is in their reporting structure/functionality, which I outlined earlier.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 75 answers on this topic

    Return on Investment

    Nielsen Marketing Cloud

    • Audience de-duplication
    • MTA tagging and results
    • Audience Building capabilities

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    Nikita Patel | TrustRadius Reviewer
    Nikita Patel
    View all 3 answers on this topic

    Pendo.io

    • 95% reduction in required dev resources, freeing them up for more product development
    • Roughly a 400% increase in effective customer messaging from 2017 (31 guides) to 2018 (currently, 141 guides), spurring all kinds of engagement from more feature usage & discovery to education & in-app training.
    • 100% of all new features and feature updates are now substantiated by quantitative and qualitative data, in-part sourced from Pendo.

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    Jonathan Slavuter | TrustRadius Reviewer
    Jonathan Slavuter
    View all 75 answers on this topic

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