Nielsen Marketing Cloud vs Pendo.io | TrustRadius

What users are saying about

Score 5.8 out of 10

Based on 2 reviews and ratings

Score 8.5 out of 10

Based on 97 reviews and ratings

Feature Rating Comparison

Nielsen Marketing Cloud

Pendo.io

Collection of first-party data

Collection of third-party data

Access to Third-party Data Providers

Nielsen Marketing Cloud

Pendo.io

Audience taxonomy

Tag Management

Data Analysis Dashboard

Nielsen Marketing Cloud

Pendo.io

Data Transfer

DSP integration

Nielsen Marketing Cloud

Pendo.io

Campaign Analytics

Audience Analytics

Pros

Audience building is completely intuitive and easy to do!
The audience planner tool helps easily assess duplication across segments and audiences
The NMC team is always there to lend a helping hand

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Manager, FAST

MindshareMarketing and Advertising, 1001-5000 employees

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High-quality analytics.
Pointed delivery that meets the user's needs of information, without destroying the Customer Experience.
Dedication to customer success. Anytime I have gone to the Pendo.io team for clarity beyond what shows in their app and docs, they are quick and informative, while updating what they have publicly available.
Usability-driven - Pendo.io realizes not everyone uses the same platforms, and makes the best possible availability of integrations and ability to custom-code an integration through their robust API.

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Jeremy Robinson

Support Community Manager

ConvercentComputer Software, 51-200 employees

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Cons

Adding features.
Expanding options.
Allowing further customization.

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Verified User

Administrator in Marketing

Real Estate Company, 1-10 employees

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I would love it if Pendo.io would add a dedicated space where you can work on segments. Having to access them through drop-downs in random places throughout the app isn't the best.
I'd love for them to expand their integrations with other programs that support product managers.

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Director of Product

Fusion Web ClinicComputer Software, 11-50 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

Pendo.io 9.1

Based on 2 answers

We have had an excellent experience with Pendo. When we've had questions or concerns, Pendo is very quick to respond and communicate with us. We have experienced top-notch customer support and customer engagement. We have actually modeled some of our implementation and product processes after Pendo's examples.

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Director of Product Experience

Weave EducationEducation Management, 11-50 employees

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Usability

Nielsen Marketing Cloud 8.0

Based on 1 answer

Very easy to utilize. Features are basic. Again just not too much in the way of involved customization

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Verified User

Administrator in Marketing

Real Estate Company, 1-10 employees

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Pendo.io 9.3

Based on 4 answers

Overall, Pendo provides a smooth interface, especially with the most recent update, and I couldn't imagine using or learning any other platform so product focused. From the moment I log into Pendo, I know where I'm going and what I'm looking for and I'm able to find that, through the interface, in as little time as possible. This helps keep me focused on doing other tasks at work so I'm not overburdened with hunting things down in the system

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Technical Product Analyst

APS PayrollComputer Software, 51-200 employees

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Support Rating

Nielsen Marketing Cloud 5.0

Based on 1 answer

I am rating this as neutral due to having minimal interaction with them

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Verified User

Administrator in Marketing

Real Estate Company, 1-10 employees

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Pendo.io 5.3

Based on 7 answers

My initial review of Pendo was glowing - as was my experience at the time. Since then Support, which was once a huge Pendo plus, has become a disaster. They've moved away from dedicated CSMs - at least for a segment of accounts - and to a centralized support model.. however, it can take a week for me to get an initial response to a ticket. I've had to escalate darn near every one in recent months, and most never get satisfactorily resolved. Feels like major scaling issues going on at Pendo, and a whole lot of untrained people. And yes, this will make me reconsider renewing at the end of the year.

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VP Product & Customer Experience

KlueComputer Software, 11-50 employees

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Online Training

No score

No answers yet

No answers on this topic

Pendo.io 9.1

Based on 1 answer

The training schedule was well thought out and tailored to meet our needs. Chantelle stayed with us through the whole implementation and made sure that we were good to go.

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Director of Product

Fusion Web ClinicComputer Software, 11-50 employees

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Alternatives Considered

I honestly think the capabilities of AAM surpass NMC from building and syndicating audiences to running overlap analyses. I didn't select NMC myself but I know our team has a lengthy list of complaints against their platforms

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Manager, FAST

MindshareMarketing and Advertising, 1001-5000 employees

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Pendo is much simpler than the competition:

WalkMe seems to be very robust for guided walkthroughs, but the UI for both authors and visitors is clunky by comparison to Pendo.
Google Analytics tracks anything and everything... but only if someone else has set it up properly. It's very difficult for someone without direct access to the code to start tracking anything, or to make sense of it once they do. Pendo is lightyears ahead in this regard.

Also Pendo has the very cool capability of allowing you to look backwards in time, and see analytics for the past--even if you hadn't yet set up the specific tags you want to track for that period in the past. (I believe you DO have to have Pendo already installed for that period, but you don't have to have specified everything in advance; you can do that later.)

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Senior UX Researcher

InstructureInformation Technology and Services, 1001-5000 employees

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Return on Investment

Audience de-duplication
MTA tagging and results
Audience Building capabilities

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Manager, FAST

MindshareMarketing and Advertising, 1001-5000 employees

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95% reduction in required dev resources, freeing them up for more product development
Roughly a 400% increase in effective customer messaging from 2017 (31 guides) to 2018 (currently, 141 guides), spurring all kinds of engagement from more feature usage & discovery to education & in-app training.
100% of all new features and feature updates are now substantiated by quantitative and qualitative data, in-part sourced from Pendo.

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Jonathan Slavuter

UX / Product Designer

Conductor, Inc.Internet, 201-500 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Nielsen Marketing Cloud

Pendo.io

Nielsen Marketing Cloud

Pendo.io

Nielsen Marketing Cloud

Pendo.io

Nielsen Marketing Cloud

Pendo.io

Nielsen Marketing Cloud

Pendo.io

Nielsen Marketing Cloud

Pendo.io

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