What users are saying about
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9 out of 100
Based on 3 reviews and ratings
134 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.5 out of 100
Based on 134 reviews and ratings
Feature Set Ratings
Data Collection
9.6
Nielsen Marketing Cloud
96%
Pendo.io
Feature Set Not Supported
N/A
Nielsen Marketing Cloud ranks higher in 3/3 features
Nielsen Marketing Cloud ranks higher in 3/3 features
Collection of first-party data
8.8
88%
3 Ratings
N/A
0 Ratings
Collection of third-party data
10.0
100%
2 Ratings
N/A
0 Ratings
Access to Third-party Data Providers
10.0
100%
2 Ratings
N/A
0 Ratings
Data Classification
9.2
Nielsen Marketing Cloud
92%
Pendo.io
Feature Set Not Supported
N/A
Nielsen Marketing Cloud ranks higher in 3/3 features
Nielsen Marketing Cloud ranks higher in 3/3 features
Audience taxonomy
8.8
88%
3 Ratings
N/A
0 Ratings
Tag Management
10.0
100%
2 Ratings
N/A
0 Ratings
Data Analysis Dashboard
8.8
88%
3 Ratings
N/A
0 Ratings
Ad Network Integration
10.0
Nielsen Marketing Cloud
100%
Pendo.io
Feature Set Not Supported
N/A
Nielsen Marketing Cloud ranks higher in 2/2 features
Nielsen Marketing Cloud ranks higher in 2/2 features
Data Transfer
10.0
100%
2 Ratings
N/A
0 Ratings
DSP integration
10.0
100%
2 Ratings
N/A
0 Ratings
DMP Analytics
9.3
Nielsen Marketing Cloud
93%
Pendo.io
Feature Set Not Supported
N/A
Nielsen Marketing Cloud ranks higher in 2/2 features
Nielsen Marketing Cloud ranks higher in 2/2 features
Campaign Analytics
9.5
95%
3 Ratings
N/A
0 Ratings
Audience Analytics
9.0
90%
3 Ratings
N/A
0 Ratings
Attribute Ratings
- Pendo.io is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating
Likelihood to Recommend
9.0
Nielsen Marketing Cloud
90%
3 Ratings
9.1
Pendo.io
91%
75 Ratings
Likelihood to Renew
Nielsen Marketing Cloud
N/A
0 Ratings
9.1
Pendo.io
91%
2 Ratings
Usability
8.0
Nielsen Marketing Cloud
80%
1 Rating
10.0
Pendo.io
100%
4 Ratings
Support Rating
5.0
Nielsen Marketing Cloud
50%
1 Rating
9.2
Pendo.io
92%
7 Ratings
Online Training
Nielsen Marketing Cloud
N/A
0 Ratings
9.1
Pendo.io
91%
1 Rating
Implementation Rating
Nielsen Marketing Cloud
N/A
0 Ratings
9.0
Pendo.io
90%
2 Ratings
Likelihood to Recommend
Nielsen Marketing Cloud
Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.

Verified User
Consultant in Finance and Accounting
Management Consulting Company, 11-50 employeesPendo.io
[Pendo.io] is great to get insights on where and how users use your site. [Pendo.io] is great because it's easy to use and is always tracking everything, even if you haven't tagged something specifically. If you are trying to do step by step guides for training on how to use a site, I have used more robust tools for that. It also doesn't record user sessions like others, if you're wanting to actually watch a recording of someone using your site.
Product Manager
Truckstop.comTransportation/Trucking/Railroad, 501-1000 employees
Pros
Nielsen Marketing Cloud
- Surveys.
- Marketing email.

Verified User
Administrator in Marketing
Real Estate Company, 1-10 employeesPendo.io
- Pendo.io is very user-friendly, designed for users (like me) without a technology background, to easily set up and navigate the tool.
- In-app guides and walk thru's are very easy to set up and customize.
- Customized Dashboards are excellent for our different teams, they can focus on exactly what they need, and adjust their dashboard widgets easily as needed.
- NPS tool basically runs itself.
- Pendo.io staff is always helpful and available to answer questions. They are always willing listeners when we have suggestions or a unique problem to solve.
- Pendo.io Slack channel is very helpful! lots of sharing of best practices between all kinds of Pendo.io users.
Director of Product Experience
Weave EducationEducation Management, 11-50 employees
Cons
Nielsen Marketing Cloud
- Their DMP is incredibly slow - it often times out and freezes or kicks you out of the UI.
- Downloading reports becomes difficult, especially for household level overlap reports.
- Develops for integration are incredibly time-consuming!
Manager, FAST
MindshareMarketing and Advertising, 1001-5000 employees
Pendo.io
- As they are continuing to grow, and working to get users to the new Visual Design Studio, I think the biggest overhaul is to Guides specific to the What's New portion, and making this available sooner than later in the new Visual Design Studio will make transitioning easy, and make it stickier in orgs.
- Improved workflow in the designers, whether Classic Designer or Visual Design Studio, I don't always want to edit the default components of the item I am creating, but I have to click Apply to escape it.
- A little more clarity around use cases - when I took on my role currently, I was tasked with taking over Pendo.io management. Having used it in my previous role was helpful, but I still had plenty of questions from a backend administration and implementation stance, but I was more directed to hobble along. I've made great strides, and the Pendo.io Slack channels and user community are quite helpful.
Support Community Manager
ConvercentComputer Software, 51-200 employees
Pricing Details
Nielsen Marketing Cloud
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Nielsen Marketing Cloud Editions & Modules
—
Additional Pricing Details
—Pendo.io
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$0
Pendo.io Editions & Modules
Edition
Free | Free |
---|---|
Team | Contact sales team |
Pro | Contact sales team |
Enterprise | Contact sales team |
- none
Additional Pricing Details
—Likelihood to Renew
Nielsen Marketing Cloud
No score
No answers yet
No answers on this topic
Pendo.io
Pendo.io 9.1
Based on 2 answers
We have had an excellent experience with Pendo. When we've had questions or concerns, Pendo is very quick to respond and communicate with us. We have experienced top-notch customer support and customer engagement. We have actually modeled some of our implementation and product processes after Pendo's examples.
Director of Product Experience
Weave EducationEducation Management, 11-50 employees
Usability
Nielsen Marketing Cloud
Nielsen Marketing Cloud 8.0
Based on 1 answer
Very easy to utilize. Features are basic. Again just not too much in the way of involved customization

Verified User
Administrator in Marketing
Real Estate Company, 1-10 employeesPendo.io
Pendo.io 10.0
Based on 4 answers
Overall, Pendo provides a smooth interface, especially with the most recent update, and I couldn't imagine using or learning any other platform so product focused. From the moment I log into Pendo, I know where I'm going and what I'm looking for and I'm able to find that, through the interface, in as little time as possible. This helps keep me focused on doing other tasks at work so I'm not overburdened with hunting things down in the system
Technical Product Analyst
APS PayrollComputer Software, 51-200 employees
Support Rating
Nielsen Marketing Cloud
Nielsen Marketing Cloud 5.0
Based on 1 answer
I am rating this as neutral due to having minimal interaction with them

Verified User
Administrator in Marketing
Real Estate Company, 1-10 employeesPendo.io
Pendo.io 9.2
Based on 7 answers
They've been great anytime that we have needed help with something. They also have some really great help articles. We're able to figure most things out through their articles, but when we've had to call in they've been very helpful and we haven't had any problems. I'd highly recommend working with them.

Verified User
Manager in Marketing
Marketing and Advertising Company, 201-500 employeesOnline Training
Nielsen Marketing Cloud
No score
No answers yet
No answers on this topic
Pendo.io
Pendo.io 9.1
Based on 1 answer
The training schedule was well thought out and tailored to meet our needs. Chantelle stayed with us through the whole implementation and made sure that we were good to go.
Director of Product
Fusion Web ClinicComputer Software, 11-50 employees
Implementation Rating
Nielsen Marketing Cloud
No score
No answers yet
No answers on this topic
Pendo.io
Pendo.io 9.0
Based on 2 answers
Use Segment to install and cut developers out of the work cycle!

Verified User
Project Manager in Product Management
Computer Software Company, 51-200 employeesAlternatives Considered
Nielsen Marketing Cloud
Atomized is great for visualization and is better in that area. However, Nielsen Marketing Cloud is much more in-depth and has many more features available that allow for a larger variety of types of analysis and other capabilities. It is a much better overall product in this realm of expertise.

Verified User
Consultant in Finance and Accounting
Management Consulting Company, 11-50 employeesPendo.io
Pendo.io far and away blows Totango out of the water. While Totango offers in depth usage tracking, it is far behind the experience Pendo provides. Pendo.io is more flexible in what it can track (customizable), offers a far better end user UI/experience, and provides additional features that Totango does not offer (Guides, NPS tracking, etc.). Even Pendo's customer service is better than Totango's. The only place where Totango might have an edge on Pendo.io is in their reporting structure/functionality, which I outlined earlier.

Verified User
Account Manager in Customer Service
Computer Software Company, 51-200 employeesReturn on Investment
Nielsen Marketing Cloud
- Audience de-duplication
- MTA tagging and results
- Audience Building capabilities
Manager, FAST
MindshareMarketing and Advertising, 1001-5000 employees
Pendo.io
- 95% reduction in required dev resources, freeing them up for more product development
- Roughly a 400% increase in effective customer messaging from 2017 (31 guides) to 2018 (currently, 141 guides), spurring all kinds of engagement from more feature usage & discovery to education & in-app training.
- 100% of all new features and feature updates are now substantiated by quantitative and qualitative data, in-part sourced from Pendo.
UX / Product Designer
Conductor, Inc.Internet, 201-500 employees