TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ObservePoint

    Score8.4 out of 10
    N/AObservePoint is a web governance and automated auditing platform for digital analytics, privacy, accessibility, and marketing operations teams. It scans websites, landing pages, staging environments, and configured user journeys to identify analytics implementation errors, privacy risks, accessibility issues, broken links, and other website defects.

    $598

    per month

    Smartlook

    Score8.8 out of 10
    Small Businesses (1-50 employees)
    Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and build conversion funnels. Data is seen on one central dashboard, which enables sharing and collaborating with colleagues. This is to support clear, data-driven decision-making for product managers,…

    $55

    per month 5000 sessions

    Pricing
    ObservePointSmartlook
    Editions & Modules
    Essentials
    $599
    per month up to 4,000 page scans /month
    Professional
    $2,400
    per month up to 20,000 page scans /month
    Enterprise
    Custom ($0.0325 - $0.11 / page)
    Starting at 20,000+ page scans /month
    Pro
    $55
    per month 5000 sessions
    Free
    Free forever
    per month 3000 sessions
    Enterprise
    Custom pricing
    Offerings
    Pricing Offerings
    ObservePointSmartlook
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—All Smartlook packages support both web and mobile app platforms.
    More Pricing Information
    Community Pulse
    ObservePointSmartlook
    Considered Both Products
    ObservePoint
    No answer on this topic
    Smartlook
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    98%
    Would buy again
    113 Answers
    Delivers good value for the price
    No answers on this topic
    98%
    Delivers good value for the price
    101 Answers
    Happy with the feature set
    No answers on this topic
    99%
    Happy with the feature set
    114 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    97%
    Lived up to sales and marketing promises
    94 Answers
    Implementation went as expected
    No answers on this topic
    95%
    Implementation went as expected
    104 Answers
    Best Alternatives
    ObservePointSmartlook
    Small Businesses
    No answers on this topic
    Crazy Egg
    Score7.9 out of 10
    Medium-sized Companies
    No answers on this topic
    Crazy Egg
    Score7.9 out of 10
    Enterprises
    SAP Data Services
    Score7.8 out of 10
    Crazy Egg
    Score7.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ObservePointSmartlook
    Likelihood to Recommend
    8.8
    (9 ratings)
    9.0
    (141 ratings)
    Likelihood to Renew
    9.1
    (1 ratings)
    8.9
    (4 ratings)
    Usability
    9.1
    (1 ratings)
    10.0
    (75 ratings)
    Availability
    9.1
    (1 ratings)
    9.1
    (1 ratings)
    Performance
    7.3
    (1 ratings)
    8.2
    (1 ratings)
    Support Rating
    10.0
    (2 ratings)
    10.0
    (107 ratings)
    In-Person Training
    9.1
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.1
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (1 ratings)
    7.3
    (1 ratings)
    Configurability
    9.1
    (1 ratings)
    8.2
    (2 ratings)
    Ease of integration
    9.1
    (1 ratings)
    9.1
    (1 ratings)
    Product Scalability
    9.1
    (1 ratings)
    8.2
    (1 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    9.1
    (1 ratings)
    User Testimonials
    ObservePointSmartlook
    Likelihood to Recommend
    ObservePoint
    ObservePoint is a great tool for automating page testing and standardizing campaigns to observe accurate customer insights. You can identify customer mapping journey. They also help in data protection and insights which are very important and essential these days. They should work more on easy interface designs. Overall, it is the best.
    Read full review
    Smartlook
    Smartlook is best for screen recordings. Especially when you are running MVPs. However, its pricing is very high. If your daily visitors are too much then either you will have to lose many of your recordings or you will have to pay too much money.
    Incentivized
    Read full review
    Pros
    ObservePoint
    • The UI for ObservePoint is intuitive and robust. This makes training new engineers and using the product easy and productive.
    • All Audit exports are formatted as tab delimited text files making the data easy to analyze and manipulate in a Spreadsheet or database.
    • The list of tag vendors that are discoverable is comprehensive making it easy to interrogate most any tagging implementation.
    • Standard reporting within the UI is robust and easy to consume.
    Read full review
    Smartlook
    • Funnels are both easy to configure yet comprehensive enough to detect complicated customer journeys.
    • Real-time recording provides exceptional insights to our design & engineering teams.
    • Session recording is surprisingly lightweight and seems to cause no substantial performance degradation for our customers.
    Incentivized
    Read full review
    Cons
    ObservePoint
    • Page details, although interesting, are not very useful as the data is too granular and not possible to integrate with other analytics data for insights.
    • Some of the custom tagging may be a little complicated, so sometimes we need an engineer or an ObservePoint tech to help us out.
    Incentivized
    Read full review
    Smartlook
    • I feel nickel and dimed with the events and funnels.
    • We came from sessions being 30 mins of inactivity and now it's 5-10 mins. Session count has gone up significantly which we weren't prepared for.
    • Recording playback isn't as clean and maneuverable like FullStory.
    Incentivized
    Read full review
    Likelihood to Renew
    ObservePoint
    ObservePoint has a robust solution that is well supported and is continually innovating to meet new business and technology needs.
    Read full review
    Smartlook
    As my ratings show, I have been absolutely delighted with Smartlook in terms of usability, cost, support, and its benefit to our organization. I have given it such high ratings because I think it has really benefitted our organization and I think it could do the same for other companies too.
    Incentivized
    Read full review
    Usability
    ObservePoint
    It's easy to navigate and learn. The reporting and output are intuitive and robust features for finding and identifying actionable insight.
    Read full review
    Smartlook
    Every page, the tool setup pages and dashboards are built very well, the site structure is perfectly designed and intuitive to use. All functions are well documented and the help sections are really everywhere, you don't have to search for answers, as they are just popped up or max. a click away for your service.
    Incentivized
    Read full review
    Reliability and Availability
    ObservePoint
    I've only experienced one system availability issue in the 3 years we've been using it.
    Read full review
    Smartlook
    No answers on this topic
    Performance
    ObservePoint
    Sometimes it can get a bit slow when auditing particularly huge sites but recent upgrades in infrastructure have done a lot to mitigate this behavior.
    Read full review
    Smartlook
    No answers on this topic
    Support Rating
    ObservePoint
    Support is very strong indeed and has been consistent over the last 4 years. They are also friendly and tag nerds like me!
    Read full review
    Smartlook
    Sofia P. is being our point of contact with the issues we faced. I was unsure about how to explain to her what was going on with the recording numbers (the recording has stopped before we were expecting to), but she readily understood and came with a solution for us in the same day. The problem was blocking our developer to test the integration, so it was great to have support so fast that he could continue his work.
    Incentivized
    Read full review
    In-Person Training
    ObservePoint
    Instructor was knowledgeable and delivered the content well.
    Read full review
    Smartlook
    No answers on this topic
    Online Training
    ObservePoint
    It's easy to find the information you need when you need it and it is easy to consume.
    Read full review
    Smartlook
    No answers on this topic
    Implementation Rating
    ObservePoint
    Start with small audits until you have determined what you might want to filter out.
    Read full review
    Smartlook
    No answers on this topic
    Alternatives Considered
    ObservePoint
    I have not used any other product other than ObservePoint for my requirements. there are a number of features for which it has proved helpful. Technology Governance ensures our data collection tools and processes are executing as planned, so our organization can make better decisions based on better data and so on
    Incentivized
    Read full review
    Smartlook
    It has been a year between the time when I last used Hotjar and first started using Smartlook. I would say both tools are more or less equal when it comes to features, the only 2 differences I can think of are - price and customer support. Smartlook is cheaper and has superior customer services. You have the feeling when interacting with them that they genuinely care.
    Incentivized
    Read full review
    Scalability
    ObservePoint
    I have not reached an unreasonable product limitation as of yet.
    Read full review
    Smartlook
    No answers on this topic
    Return on Investment
    ObservePoint
    • ObservePoint has helped us quickly (within minutes) catch when a process or pathing on the website breaks, which allows us to fix it quickly. Whether technical/dev or analytics issues, without ObservePoint, they could have been undetected for weeks.
    Incentivized
    Read full review
    Smartlook
    • Smartlook is used by different individuals from different organizations to have insights into different parts of products. It is used as the sole developer of our website as well as marketing campaigns.
    • Smartlook has an amazing feature which is tracking the activities of return users.
    • It gives reliable and efficient services.
    Incentivized
    Read full review
    ScreenShots

    Smartlook Screenshots

    Screenshot of HeatmapsScreenshot of RecordingsScreenshot of DashboardsScreenshot of EventsScreenshot of FunnelsScreenshot of Analytics for websites & mobile apps