Olo vs. WooCommerce

After using a previous integrator, I can safely say I would recommend Olo above the competition. Olo successfully consolidates all platforms for order ingestion thus simplifying the entire process of digital ordering. Trying to do it any other way would simply be foolish. The technology works and there is a great support structure behind the scenes to make sure that if there are any questions, feature requests, or advancements that they get added to the development queue.

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WooCommerce is best suited to customers whose website is built on the WordPress platform, and whose development team has a good understanding of plug-in implementation. If your website is not built on WordPress, but on Laravel or React (or any other non WordPress technology), then WooCommerce is not for you. WooCommerce is also great for customers who just need a simple online shopping experience. If your needs involve more complex or immersive features such as timed discounts, pick up locations, delivery reminders, or post shopping feedback surveys, know that you will need to purchase additional add-ons to make to get these features using WooCommerce set up on WordPress.

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• Olo makes the guest experience easy and understandable while placing their orders. They can easily customize their order, modifying each item to their liking using the guidelines we at our restaurant have given.
• If there are issues with our equipment, Olo is quick to respond and get us back online.

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• Free base package means I can use it when I need to and not pay for it when I'm not using it
• I can customize the e-commerce options and integrate the calendar booking
• Payment processing is quick and easy and I can choose my provider

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• hard to set up 3rd parties on Rails - providing access and adding pricing information
• bug in searching orders - have to first deselect all before selecting store
• need to add group ordering - but they said they are working on this
• store hours are too difficult to update. please make them editable all at once

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• Because of how the Wordpress database is structured, WooCommerce isn't great for large or complex e-commerce sites.
• More out-of-the-box options would be nice within the base software.
• Because add-on plugins are developed by 3rd parties, sometimes you get conflicts that break things.

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It's quick, responsive, easy to navigate and has all the functions necessary to get the job done

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Despite very rare glitches, more connected to an excessive number of plugins, that affect the speed of the site, we are extremely satisfied with the platform, the ability to import and export products, even though we just export them, as we have our proprietary system for updating inventories. We love the ease of upgrading, enhancing, innovating, and the freedom we have to do whatever we want, which is a plus, when you consider Shopify can take down your whole store as they please, if they think you aren't abiding to their TOS or their ever changing set of rules.

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Olo's usability is great. The only area that keeps them from being a 10 is menu management. Menu management is absolutely workable, but it could be better. The rest of the system works well and is very usable and user-friendly. To the extent that their menu management has opportunities, the Olo Expo product helps this out with the people that need it the most, and thus why they score a 9 overall. Without Olo Expo, I'd score it an 8.

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It is built on the Wordpress platform, so there are some quirks compared to a dedicated e-commerce product, but it is very intuitive and easy to use, especially for anyone with Wordpress experience. There are numerous great support articles and learning resources available. Significant customization can be achieved with plugins vs other eCommerce platforms, which may require more custom code and have fewer plugin options.

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No product is ever perfect and support is there to help when that is the case. The vast majority of time the Olo support team is quick, transparent, and resolves the issues. However, I can't say that they are absolutely perfect (but few support teams are). The only thing keeping them from a 10 is the LVL1 support teams will often not read a ticket fully and see that the troubleshooting steps they are about to give have already taken place.

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not muh support

not sure

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Revel is my POS provider and they want to charge way to much for online integration so I have not tried it. What I have tried is each companies own apps on their tablets. I would rather have 3 or 4 different tablets that are good at what they do for their respective company then use your "all-in-one" solution that honestly is much worse.

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We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy of a lift for our small dev team and we didn't want to rely on Shopify or BigCommerce (though all of those products could have their merits for other projects or clients).

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• Time savings for employees has been a positive impact.
• Our takeout business has increased from less than 10% to over 30% in the last 2 years, we could not have been as successful with this increase without the help of Olo.

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• Positive: low cost to start up, and allowed us to start selling right away.
• Negative: better plug-ins have a high cost of entry. For example if you want to do subscriptions you need a paid plugin for it.
• Positive: easily integrates with PayPal and Stripe.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info