OpenTable vs. Trustpilot vs. Yotpo

It all comes down to budget and options. Most places that can be found in the app are in the upper price range, so if the company is paying for the meal we immediately look for something in OpenTable. If each one of us is paying for its meal, the selection process might be a bit longer and we might have to make the reservation via phone call or just show up and hope we get a table.

Incentivized

Unfortunately, Trustpilot's disingenuous pricing habits and communication methods are the reason we ultimately ended our 3 year relationship with the company. In 2023, we signed a 1 year agreement for their basic plan (product reviews, Q&A, etc) at $3,800/year... Fair enough. In 2024, the price jumps to $5,040/year... Okay, steep - but we're still seeing good use of the tools, sort of justified? For 2025 it skyrockets to $8,976/year (+78% from prior)... But, after a month of haggling and threats to cancel, they 'graciously' drop it to $7,569/year. Now for 2026, Trustpilot is demanding $9,576/year for the EXACT SAME PLAN. That's a 152% increase since we started, with zero added value.

If you need an excellent mechanism to collect and publish customer reviews, Yotpo is the best that we have found. We love the feature set that is provided, even if you are using the basic membership to get started. Where it is really good is the collection and managing of reviews. The email request setup is simple and easy to use. The publishing and commenting on reviews can be managed easily in the backend. It syncs up nicely to our website providers, and we have used it on a few different platforms without any problems. The pricing on it is also very competitive when you price it out against so of the other big-name players in the space.

Incentivized

• Reservations are reliable.
• Options are well organized and that speed decision making.
• The ability to save restaurants I liked.
• UI is clean, color scheme looks good.
• Lots of information about the place is provided, including specific price range and safety precautions.

Incentivized

• Completing the review for the customer is a simple process which enables us to receive more feedback.
• The Trustpilot account management team is a true partner working with each department to help with adoption across the company.
• The Trustpilot development team is a trusted partner with our own internal development team, assisting them with implementation as well as integration with their API.

Incentivized

• Yotpo alerts us by email when a new review comes in which encourages us to log in and check the Yopto dashboard to see if anything needs tending to.
• With one click we can publish a Yotpo review to our website, than another click and it pushes the review to Twitter, and Facebook.
• Even the free version has lots of useful features.

Incentivized

• Having more places on it.
• Better suggestions by location. I live in the border with US and even though I open the app on the mexican side, it suggests US restaurants.

Incentivized

• Allow you to highlight sections of the review and respond
• Stop reviews from unverified purchasers
• Searching for a review can sometimes be hit or miss

Incentivized

• The customer photos are too small. We'd like to be able to display the photos that customers upload as much larger. They're almost thumbnails.
• Yotpo widgets slow down site speed so we can't use any of them. The only one we can use is the reviews page.

Incentivized

It's expensive and customer service is not the best.

Incentivized

Our organization is very lean and agile and does not have the resources to staff either a Marketing or Customer Service Team member on reviews full time. We know and understand the value of such an individual but are unable to staff a position at this point. This reduces the value of the tool in our eyes.

Incentivized

Simple user interface - easy to understand with high level overviews, but also getting into the detail with questions for those who want it. The only issue I have is the connection with LinkedIn - sometimes it fails and makes you re-enter details again which can be a bit frustrating!

Incentivized

I think the platform back end could be easier and more intuitive, but we are able to get around and accomplish what we need to with minimal training or guidance. Specifically, we had complications with trying to do something as simple as sending ourselves test emails and adjusting image sizes pulling from our product catalog so that the review request email images would be clear.

Incentivized

I've rarely had issues and needed support. During the implementation phase we relied on their support heavily and they were very knowledgeable, responsive and helpful. Any questions I've had have been answered promptly by my account manager. They also have a great knowledgebase for self-service support.

Incentivized

Live chat is always ready to help. Even when they do not have an immediate answer, we hear back from them within a reasonable time frame. Communication from the account manager is great as well. The team has been very supportive in listening to new ideas, needs, and updates based on real-time on-site data.

Incentivized

Selected Trustpilot because of superior integration with the website and Google SERPS. Again, my only complaint would be Trustpilot was relatively more expensive than the other technologies.

Incentivized

I have only used one other service prior to Yotpo (I don't remember what it was) and Yotpo outperforms them. Yotpo is really intuitive and easy to navigate/install from a Shopify user perspective. When Pixel union releases their customer review service I may try it out since they are my theme provider and it may integrate more seamlessly.

Incentivized

• It's hard to calculate but it saves time and time is money.
• Helps take into account the expense process because we know what kind of payment type we can use at each place.
• Helps us select the correct place if we are going to talk shop or just team-build.

Incentivized

• Helps us to determine what our customers care about.
• We have been able to modify our marketing points based on what customers seemed confused about or the aspects of our business that they appreciate.

Incentivized

• We got complaints about not having enough pictures of projects. Yotpo completely negated that complaint with the UGC implementation on our website.
• If my memory serves me right, 98% of our customers directly interact with some Yotpo widget on our site. That's a lot.

Incentivized