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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Optimizely Content Management System

    Score8.4 out of 10
    N/AOptimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, helping users to deliver on-brand, high-impact digital experiences that 'wow' audiences.N/A

    Paligo

    Score8.7 out of 10
    N/APaligo is a component content management system (CCMS) that helps teams manage complex technical documentation through structured authoring, content reuse, and controlled publishing.

    $4,800

    per year per seat

    Pricing
    Optimizely Content Management SystemPaligo
    Editions & Modules
    No answers on this topic
    Professional
    from $4800
    per year
    Business
    Contact Sales
    per year
    Enterprise
    Contact Sales
    per year
    Offerings
    Pricing Offerings
    Optimizely Content Management SystemPaligo
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeRequiredOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    Optimizely Content Management SystemPaligo
    Considered Both Products
    Optimizely
    No answer on this topic
    Paligo
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    170 Answers
    100%
    Would buy again
    30 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    144 Answers
    100%
    Delivers good value for the price
    25 Answers
    Happy with the feature set
    93%
    Happy with the feature set
    164 Answers
    100%
    Happy with the feature set
    30 Answers
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    104 Answers
    100%
    Lived up to sales and marketing promises
    22 Answers
    Implementation went as expected
    86%
    Implementation went as expected
    120 Answers
    88%
    Implementation went as expected
    22 Answers
    Features
    Optimizely Content Management SystemPaligo
    Security
    Comparison of Security features of Optimizely Content Management System and Paligo
    Feature
    Optimizely Content Management System
    8.4
    169 Ratings
    2% above category average
    Paligo
    -
    Ratings
    Role-based user permissions8.4169 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Optimizely Content Management System and Paligo
    Feature
    Optimizely Content Management System
    7.8
    166 Ratings
    0% below category average
    Paligo
    -
    Ratings
    API7.8159 Ratings00 Ratings
    Internationalization / multi-language7.8127 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Optimizely Content Management System and Paligo
    Feature
    Optimizely Content Management System
    7.7
    194 Ratings
    2% below category average
    Paligo
    -
    Ratings
    WYSIWYG editor7.6178 Ratings00 Ratings
    Code quality / cleanliness7.9166 Ratings00 Ratings
    Admin section8.0178 Ratings00 Ratings
    Page templates8.0172 Ratings00 Ratings
    Library of website themes7.497 Ratings00 Ratings
    Mobile optimization / responsive design7.9176 Ratings00 Ratings
    Publishing workflow8.1172 Ratings00 Ratings
    Form generator6.4131 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Optimizely Content Management System and Paligo
    Feature
    Optimizely Content Management System
    7.5
    180 Ratings
    0% below category average
    Paligo
    -
    Ratings
    Content taxonomy7.9165 Ratings00 Ratings
    SEO support7.1164 Ratings00 Ratings
    Bulk management6.9137 Ratings00 Ratings
    Availability / breadth of extensions7.5142 Ratings00 Ratings
    Community / comment management8.0117 Ratings00 Ratings
    Best Alternatives
    Optimizely Content Management SystemPaligo
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    No answers on this topic
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    No answers on this topic
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Optimizely Content Management SystemPaligo
    Likelihood to Recommend
    8.5
    (223 ratings)
    8.5
    (35 ratings)
    Likelihood to Renew
    9.8
    (34 ratings)
    9.1
    (3 ratings)
    Usability
    8.5
    (92 ratings)
    9.3
    (28 ratings)
    Availability
    9.2
    (4 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (8 ratings)
    9.5
    (30 ratings)
    Online Training
    10.0
    (4 ratings)
    -
    (0 ratings)
    Implementation Rating
    6.4
    (2 ratings)
    8.2
    (1 ratings)
    User Testimonials
    Optimizely Content Management SystemPaligo
    Likelihood to Recommend
    Optimizely
    If you want to build a website quickly there are plenty of ways to do so with some great examples and plenty of support both from the company and in the forums. if you want to build a more complex structure you can but be ready to spend the time to build exactly what you need as a solid foundation goes a massive way before building out content and making those choices early and sticking with them helps
    Incentivized
    Read full review
    Paligo
    One of the biggest strengths is the structured authoring, which not only gives clean content for users but is also well-suited for providing AI content. I also make good use of content reuse, which simplifies maintenance and documentation updates when features change. The taxonomy has allowed me to create versioned documentation on our site that correlates with customers' installed software versions. We're switching over to using the API for publishing to our website and that will be a nice switch from the publication structure we've used previously. The tool doesn't, at this time, allow me to connect it to a custom GPT or create one that would be based on our style guide. There also isn't an MCP server option to work better with my Claude configurations.
    Incentivized
    Read full review
    Pros
    Optimizely
    • I think the user interface for content admins is very good and very competitive. And compared to other providers, the technology that CMS in particular has. So the way it integrated the net ecosystem is very well because it follows the MBC pattern. So basically it just allows really simple implementations for what would normally be complex components on any other sort of vendor that's out there.
    Incentivized
    Read full review
    Paligo
    • The review mode is super convenient. Comparing a snapshot of the previous versions with the current one clearly outlines the respective changes and reduces the necessary content to review tremendously.
    • The option to reuse text fragments is another handy feature. Text fragments will be updated whenever the original text fragment is altered is also extremely helpful.
    • Managing a content's structure was never easier. An intuitive drag & drop functionality allows you to design your document's structure however you like.
    • You can also fork content, in addition to reuse text fragments. This is another helpful option that no longer requires you to create repetetive chapters over and over.
    Incentivized
    Read full review
    Cons
    Optimizely
    • Magento did have some nice tools for creating product groups or carousels for promotion. Opti seems to be lacking in that.
    • A blog - maybe this is available and we don't have it installed, but a searchable blog would be very appreciated.
    • Structured Data/MicroData - maybe it's our install, but this seems to be missing
    • Meta data: we have access to limited types and need to make a request from IT, it would be nice to be able to access more to adjust for SEO needs.
    • When in a folder on the BLOCKS tab, it would be wonderful to hit the MEDIA tab and stay in that same folder.
    • I have some less technical people that will make folders with spaces - which Opti handles, but it would be great if it wouldn't accept a space or gave an error message not to use them.
    • I think I know why the extra code is added to urls and image links, but it causes issues when taking things from our testing site to the live site. For example, I need to copy the Navigation from Inspect Element on testing to put it in production. I have learned to work around it, but it's not my favorite.
    Incentivized
    Read full review
    Paligo
    • The amount of CSS/JS required to customize a site's appearance can be cumbersome
    • Product documentation can be lacking, specifically with integrations; in some cases, support offered no real help when trying to solve a problem with an integrated service
    • Some features require extensive development experience to use, which can sometimes be an obstacle to less-experienced team members
    Incentivized
    Read full review
    Likelihood to Renew
    Optimizely
    Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
    Read full review
    Paligo
    Paligo single-sources beautifully. Allows for customization. Has the best translation features. Has the best support services.
    Incentivized
    Read full review
    Usability
    Optimizely
    From our editors perspective they find the CMS system easy and to clear to use. Our developers find it very easy to design on and appreciate the level of service support available. It's also always evolving and getting better every year. We find this investment reassuring and encourages us to try keep pace and see how we can continue to push the envelope and continue to improve all aspect of our websites and online touch points.
    Incentivized
    Read full review
    Paligo
    Reuse feature was the main reason for selection Paligo. It is the most powerful feature for us as now we have only one source of content that is used in all other documents through reuse. Makes it very easy when we need to update the content (in some cases at least once a quarter) and batch publishing makes it very easy to publish 100s of documents in one click
    Incentivized
    Read full review
    Reliability and Availability
    Optimizely
    Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
    Read full review
    Paligo
    No answers on this topic
    Support Rating
    Optimizely
    I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
    Incentivized
    Read full review
    Paligo
    All the support requests I've submitted have been resolved in one way or another. Sometimes it takes some back and forth, which is to be expected. This is where being on a different continent becomes a drawback. Since we became Enterprise users, we've also had an additional level of help and support from a dedicated account manager in the US, and the resolutions seem to come more quickly
    Incentivized
    Read full review
    Online Training
    Optimizely
    Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
    Read full review
    Paligo
    No answers on this topic
    Implementation Rating
    Optimizely
    I was not fully involved.
    Incentivized
    Read full review
    Paligo
    Everything went well
    Incentivized
    Read full review
    Alternatives Considered
    Optimizely
    Optimizely Content Management System is much more feature rich, and less complex that the other CMS platforms we have used. Optimizely Content Management System is more intuitive in how the content is structured and how easy it is to pull blocks of content to create the layout of a page.
    Incentivized
    Read full review
    Paligo
    We moved from Flare to Paligo. One of the main reasons was the fact that Paligo is a cloud product. Collaboration with anyone outside of our team was more difficult with Flare. Also, maintaining a server for Flare content was going to become an issue, and overall I felt the Flare desktop product was prone to errors and issues. The flexibility of assigning Paligo licenses was a huge factor, as was the stability of the cloud platform.
    Incentivized
    Read full review
    Return on Investment
    Optimizely
    • Flexibility with design that allows us to work towards our mission of 'Tennis Opened Up'
    • Speed of deploying content, meaning users can really on us for the most up-to-date content on tennis in Britain
    • Ability to have different logged-in areas for different user groups, allowing us to create more bespoke and personalised experiences
    Incentivized
    Read full review
    Paligo
    • I am not involved in the financial decisions for my company regarding Paligo; the decision to migrate our content to this environment predates my hiring. However, I know that the migration effort from WordPress to Paligo was an initially heavy lift, but any content migration effort would be. I believe that ultimately, getting our content out of WordPress was a positive move, and I look forward to seeing what Paligo will help us accomplish in the future. Sorry, no hard numbers from me. :)
    Read full review
    ScreenShots

    Optimizely Content Management System Screenshots

    Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.Screenshot of User roles and permissionsScreenshot of (SaaS CMS): Visual Builder: Add an image: Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. A drag-and-drop system is used to add, move, and rearrange elements within the layout, for quick and flexible content organization.Screenshot of (SaaS CMS): Visual Builder: Create an experience: Create an Experience functionality in Optimizely Visual Builder offers a code-free way to build and manage captivating digital experiences. It offers pre-built content blocks or elements (like text, images, buttons, forms, etc.) that can be positioned on the page layout as desired. Visual Builder offers extensive options to customize the appearance and behavior of these elements. Users can modify colors, fonts, sizes, animations, and even add interactive features providing flexibility in arranging content, accommodating various design needs and responsiveness across different screen sizes.Screenshot of (SaaS CMS): Visual Builder: Publish: The Visual Builder displays changes in real-time as they are made. This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, the Interactive Preview mode can be used to test elements like forms, buttons, and other interactive components to ensure they work as expected on the live site. Changes can then be published directly from the Visual Builder interface, making them instantly available to site visitors.Screenshot of the central location to manage assets, editing and publishing content.

    Paligo Screenshots

    Screenshot of branching in PaligoScreenshot of conditional filters in PaligoScreenshot of the contributor editor in PaligoScreenshot of some of the integration options in PaligoScreenshot of the main editor in PaligoScreenshot of multi-channel publishing options in Paligo