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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Optimizely Web Experimentation

    Score8.7 out of 10
    N/AWhether launching a first test or scaling a sophisticated experimentation program, Optimizely Web Experimentation aims to deliver the insights needed to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.N/A

    Sage 50

    Score7.6 out of 10
    Small Businesses (1-50 employees)
    Sage 50cloud Accounting (formerly Sage 50 Accounting) is accounting software designed for small businesses. Sage 50cloud Accounting (formerly Sage 50, and formerly Peachtree) lets businesses invoice customers, pay bills, manage inventory, control costs, and pay employees. The solution includes high-level dashboards and in-depth reports.

    $61.92

    per month per user

    Pricing
    Optimizely Web ExperimentationSage 50
    Editions & Modules
    No answers on this topic
    Sage 50 Pro Accounting
    $61.92
    per month
    Sage 50 Premium Accounting
    $103.92
    per month per user
    Sage 50 Quantum Accounting 3 User
    $177.17
    per month per user
    Offerings
    Pricing Offerings
    Optimizely Web ExperimentationSage 50
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—Annual billing plans also available for all products.
    More Pricing Information
    Community Pulse
    Optimizely Web ExperimentationSage 50
    Considered Both Products
    Optimizely
    No answer on this topic
    Sage
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    89 Answers
    100%
    Would buy again
    15 Answers
    Delivers good value for the price
    96%
    Delivers good value for the price
    69 Answers
    100%
    Delivers good value for the price
    10 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    89 Answers
    100%
    Happy with the feature set
    15 Answers
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    52 Answers
    100%
    Lived up to sales and marketing promises
    10 Answers
    Implementation went as expected
    87%
    Implementation went as expected
    58 Answers
    100%
    Implementation went as expected
    10 Answers
    Features
    Optimizely Web ExperimentationSage 50
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Optimizely Web Experimentation and Sage 50
    Feature
    Optimizely Web Experimentation
    8.0
    163 Ratings
    5% below category average
    Sage 50
    -
    Ratings
    a/b experiment testing9.0163 Ratings00 Ratings
    Split URL testing8.5135 Ratings00 Ratings
    Multivariate testing8.4139 Ratings00 Ratings
    Multi-page/funnel testing7.9126 Ratings00 Ratings
    Cross-browser testing8.197 Ratings00 Ratings
    Mobile app testing8.075 Ratings00 Ratings
    Test significance8.4147 Ratings00 Ratings
    Visual / WYSIWYG editor8.1133 Ratings00 Ratings
    Advanced code editor7.9125 Ratings00 Ratings
    Page surveys6.217 Ratings00 Ratings
    Visitor recordings8.418 Ratings00 Ratings
    Preview mode7.6145 Ratings00 Ratings
    Test duration calculator7.9112 Ratings00 Ratings
    Experiment scheduler8.2112 Ratings00 Ratings
    Experiment workflow and approval7.890 Ratings00 Ratings
    Dynamic experiment activation7.574 Ratings00 Ratings
    Client-side tests7.896 Ratings00 Ratings
    Server-side tests7.250 Ratings00 Ratings
    Mutually exclusive tests8.280 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Optimizely Web Experimentation and Sage 50
    Feature
    Optimizely Web Experimentation
    8.2
    152 Ratings
    7% below category average
    Sage 50
    -
    Ratings
    Standard visitor segmentation8.4147 Ratings00 Ratings
    Behavioral visitor segmentation7.6122 Ratings00 Ratings
    Traffic allocation control9.1144 Ratings00 Ratings
    Website personalization7.8111 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Optimizely Web Experimentation and Sage 50
    Feature
    Optimizely Web Experimentation
    8.3
    149 Ratings
    4% below category average
    Sage 50
    -
    Ratings
    Heatmap tool9.313 Ratings00 Ratings
    Click analytics8.833 Ratings00 Ratings
    Scroll maps8.517 Ratings00 Ratings
    Form fill analysis8.072 Ratings00 Ratings
    Conversion tracking8.744 Ratings00 Ratings
    Goal tracking8.2127 Ratings00 Ratings
    Test reporting7.9137 Ratings00 Ratings
    Results segmentation7.7103 Ratings00 Ratings
    CSV export7.9102 Ratings00 Ratings
    Experiments results dashboard8.049 Ratings00 Ratings
    Payroll Management
    Comparison of Payroll Management features of Optimizely Web Experimentation and Sage 50
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    Sage 50
    8.5
    19 Ratings
    12% above category average
    Pay calculation00 Ratings8.318 Ratings
    Benefit plan administration00 Ratings8.013 Ratings
    Direct deposit files00 Ratings10.014 Ratings
    Salary revision and increment management00 Ratings8.014 Ratings
    Reimbursement management00 Ratings8.014 Ratings
    Customization
    Comparison of Customization features of Optimizely Web Experimentation and Sage 50
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    Sage 50
    6.8
    14 Ratings
    11% below category average
    API for custom integration00 Ratings7.311 Ratings
    Plug-ins00 Ratings6.313 Ratings
    Security
    Comparison of Security features of Optimizely Web Experimentation and Sage 50
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    Sage 50
    7.8
    29 Ratings
    5% below category average
    Single sign-on capability00 Ratings6.924 Ratings
    Role-based user permissions00 Ratings8.626 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Optimizely Web Experimentation and Sage 50
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    Sage 50
    8.2
    32 Ratings
    5% above category average
    Dashboards00 Ratings8.430 Ratings
    Standard reports00 Ratings8.932 Ratings
    Custom reports00 Ratings7.231 Ratings
    General Ledger and Configurable Accounting
    Comparison of General Ledger and Configurable Accounting features of Optimizely Web Experimentation and Sage 50
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    Sage 50
    7.3
    35 Ratings
    4% below category average
    Accounts payable00 Ratings8.934 Ratings
    Accounts receivable00 Ratings8.633 Ratings
    Cash management00 Ratings7.933 Ratings
    Bank reconciliation00 Ratings8.433 Ratings
    Expense management00 Ratings8.531 Ratings
    Time tracking00 Ratings7.115 Ratings
    Fixed asset management00 Ratings7.122 Ratings
    Multi-currency support00 Ratings4.012 Ratings
    Multi-division support00 Ratings5.816 Ratings
    Regulations compliance00 Ratings6.215 Ratings
    Electronic tax filing00 Ratings8.218 Ratings
    Self-service portal00 Ratings5.513 Ratings
    Global Financial Support00 Ratings5.76 Ratings
    Primary and Secondary Ledgers00 Ratings6.89 Ratings
    Intercompany Accounting00 Ratings7.610 Ratings
    Localizations00 Ratings7.58 Ratings
    Journals and Reconciliations00 Ratings8.822 Ratings
    Enterprise Accounting00 Ratings7.69 Ratings
    Configurable Accounting00 Ratings8.111 Ratings
    Centralized Rules Framework00 Ratings6.67 Ratings
    Standardized Processes00 Ratings7.916 Ratings
    Inventory Management
    Comparison of Inventory Management features of Optimizely Web Experimentation and Sage 50
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    Sage 50
    8.4
    21 Ratings
    14% above category average
    Inventory tracking00 Ratings8.121 Ratings
    Automatic reordering00 Ratings7.912 Ratings
    Location management00 Ratings8.010 Ratings
    Manufacturing module00 Ratings9.09 Ratings
    Order Management
    Comparison of Order Management features of Optimizely Web Experimentation and Sage 50
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    Sage 50
    7.5
    25 Ratings
    2% above category average
    Pricing00 Ratings8.420 Ratings
    Order entry00 Ratings8.422 Ratings
    Credit card processing00 Ratings7.014 Ratings
    Cost of goods sold00 Ratings7.421 Ratings
    Order Orchestration00 Ratings7.58 Ratings
    End-to-end order visibility00 Ratings6.69 Ratings
    Order exception Resolution00 Ratings7.28 Ratings
    Best Alternatives
    Optimizely Web ExperimentationSage 50
    Small Businesses
    Google Optimize
    Score6.7 out of 10
    QuickBooks Self-Employed (discontinued)
    Score4.2 out of 10
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    MYOB
    Score8.3 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Microsoft Dynamics GP
    Score5.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Optimizely Web ExperimentationSage 50
    Likelihood to Recommend
    8.7
    (254 ratings)
    8.4
    (45 ratings)
    Likelihood to Renew
    9.5
    (51 ratings)
    9.1
    (14 ratings)
    Usability
    10.0
    (58 ratings)
    8.6
    (15 ratings)
    Availability
    10.0
    (7 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (6 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (16 ratings)
    10.0
    (7 ratings)
    Online Training
    3.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (11 ratings)
    9.1
    (5 ratings)
    Configurability
    6.0
    (1 ratings)
    -
    (0 ratings)
    CPA Rating
    -
    (0 ratings)
    8.2
    (4 ratings)
    Product Scalability
    8.0
    (163 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Optimizely Web ExperimentationSage 50
    Likelihood to Recommend
    Optimizely
    I think it can serve the whole spectrum of experiences from people who are just getting used to web experimentation. It's really easy to pick up and use. If you're more experienced then it works well because it just gets out of the way and lets you really focus on the experimentation side of things. So yeah, strongly recommend. I think it is well suited both to small businesses and large enterprises as well. I think it's got a really low barrier to entry. It's very easy to integrate on your website and get results quickly. Likewise, if you are a big business, it's incrementally adoptable, so you can start out with one component of optimizing and you can build there and start to build in things like data CMS to augment experimentation as well. So it's got a really strong a pathway to grow your MarTech platform if you're a small company or a big company.
    Incentivized
    Read full review
    Sage
    Sage 50 Accounts is well-suited for small to medium-sized enterprises, where there is a moderate number of expenses and invoices that need processing, typically by a company with a smaller finance team. Sage 50 is probably less suitable for a large organisation that needs to handle a higher volume of transactions and manage significant stock levels.
    Incentivized
    Read full review
    Pros
    Optimizely
    • The Platform contains drag-and-drop editor options for creating variations, which ease the A/B tests process, as it does not require any coding or development resources.
    • Establishing it is so simple that even a non-technical person can do it perfectly.
    • It provides real-time results and analytics with robust dashboard access through which you can quickly analyze how different variations perform. With this, your team can easily make data-driven decisions Fastly.
    Incentivized
    Read full review
    Sage
    • We can build "templates" for recurrent charges/invoices. This saves some time and also ensures that we always use the right accounting rubric.
    • A lot of additional information can be filled out such as client information (name, address, ...) which makes the software a little more complete.
    • If you don't need an updated version every year (my case) then the software is not too expensive. The pro version that I'm using was just a little over $300.
    • I really like the banking statement consolidation which allows you to ensure you got the right information registered.
    Incentivized
    Read full review
    Cons
    Optimizely
    • JavaScript is hard to implement sometimes especially for JQuery elements
    • ROI reporting should be part of the overall experimentation reporting
    • CMP integration: where we can easily show status of test on the HPT request
    • CMS integration
    • More widgets like social proof banners, etc.
    Incentivized
    Read full review
    Sage
    • Sage 50 could use some improvement in the Invoicing Module to allow for more flexibility in the design of the Invoice fields. The report customization tools could use some upgrading for easier use.
    • Fixed assets management module needs to be included with unlimited number of fixed assets.
    Read full review
    Likelihood to Renew
    Optimizely
    I rated this question because at this stage, Optimizely does most everything we need so I don't foresee a need to migrate to a new tool. We have the infrastructure already in place and it is a sizeable lift to pivot to another tool with no guarantee that it will work as good or even better than Optimizely
    Incentivized
    Read full review
    Sage
    I use this rating simply because I have a thriving Sage 50 consulting practice and will continue to keep my expertise in the product. I have consulted on both Sage 50 and QuickBooks for over 25 years so I have to maintain expertise in the solution as well as accounting and verticals.
    Incentivized
    Read full review
    Usability
    Optimizely
    Optimizely Web Experimentation's visual editor is handy for non-technical or quick iterative testing. When it comes to content changes it's as easy as going into wordpress, clicking around, and then seeing your changes live--what you see is what you get. The preview and approval process for sharing built experiments is also handy for sharing experiments across teams for QA purposes or otherwise.
    Incentivized
    Read full review
    Sage
    I think Sage 50 is a trusted product and is reliable from a product delivery and support perspective. They have deep domain expertise in the non-profit space and should be a consideration for new non-profit startups or existing non-profits looking to migrate from other platforms. Overall, I believe that Sage 50 does many things well with few limitations.
    Incentivized
    Read full review
    Reliability and Availability
    Optimizely
    I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
    Incentivized
    Read full review
    Sage
    No answers on this topic
    Performance
    Optimizely
    I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
    Incentivized
    Read full review
    Sage
    No answers on this topic
    Support Rating
    Optimizely
    They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
    Read full review
    Sage
    They were very knowledgeable of the product, understood my timeline was limited for a software issue and allowed me to get back to my day to day work. The dial into your computer is great so you can monitor what they are doing and learn some tricks yourself
    Read full review
    Online Training
    Optimizely
    The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
    Read full review
    Sage
    No answers on this topic
    Implementation Rating
    Optimizely
    In retrospect: - I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.) - Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test. - Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
    Read full review
    Sage
    We implemented Sage 50 Premium Accounting in house, not using any third party or professional service. It was a relatively trouble free process, but can be tricky. Just read all instructions carefully, especially if you need to load the program on a network with more than one user
    Incentivized
    Read full review
    Alternatives Considered
    Optimizely
    The ability to do A/B testing in Optimizely along with the associated statistical modelling and audience segmentation means it is a much better solution than using something like Google Analytics were a lot more effort is required to identify and isolate the specific data you need to confidently make changes
    Incentivized
    Read full review
    Sage
    As we did the conversion almost 10 years ago it is hard to answer this question. At the time it was the ease of being able to produce both cash and accrual financial statements and reporting that led us to pick Sage
    Incentivized
    Read full review
    Scalability
    Optimizely
    We can use it flexibly across lines of business and have it in use across two departments. We have different use cases and slightly different outcomes, but can unify our results based on impact to the bottom line. Finally, we can generate value from anywhere in the org for any stakeholders as needed.
    Incentivized
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    Sage
    I define scalable from two perspectives; 1) the scalability to handle more bookkeepers/accountants using the product, and 2) the scalability to handle increasing customer/vendor/employee and transactional data. Sage 50 does a good job on both fronts. From the single users operating a micro-business accounting for customer invoices and bill payments only, to the multi-staff, multi-location, multi-departmental complex transactional operation. Although Sage 50 is quite expensive for that smallest user, it is quite inexpensive for the larger business entity. So, for the new enterprise expecting rapid growth, Sage 50 is the application of choice.
    Read full review
    Return on Investment
    Optimizely
    • We're able to share definitive annualized revenue projections with our team, showing what would happen if we put a test into Production
    • Showing the results of a test on a new page or feature prior to full implementation on a site saves developer time (if a test proves the new element doesn't deliver a significant improvement.
    • Making a change via the WYSIWYG interface allows us to see multiple changes without developer intervention.
    Incentivized
    Read full review
    Sage
    • Sage definitely needs to do a better job with customer service. I have had to use them only a handful of times and it was not a great experience but not the worse I've seen. They didn't make us a priority and I felt that they didn't have a sense of urgency. They did address my lack of satisfaction and I can see that they are at least aware of the issues and they are trying to correct them.
    • Sage is exactly what we need in my current organization and I wouldn't change it for another system. I have used quite a few in my lifetime and I would say that it fits our needs.
    Read full review
    ScreenShots

    Optimizely Web Experimentation Screenshots

    Screenshot of AI-Powered Experimentation with Opal:

- Instant Test Ideas: Generates high-quality A/B test ideas based on any goals and audience insights.
- Smarter Experimentation: The AI can suggest impactful variations, reducing guesswork and increasing test velocity.
- More Than Just Ideas: From hypothesis generation to analyzing results, Opal helps optimize every stage of the experimentation process.Screenshot of the new Visual Editor with an AI Variation Development Agent

Create simple or advanced website changes fast without writing a line of code with our AI Development Agent.

Use natural language to build out your ideas and apply brand styles to your experiments instantly.Screenshot of Advanced Audience Targeting:

- Delivers personalized experiences by targeting users based on behaviors, attributes, and real-time conditions.
- Defines precise audience segments using first-party data, geolocation, and device type.
- Can test and optimize for different audience groups to maximize impact and engagement.Screenshot of Variation Template

Library of experience templates that you can access right within the Visual Editor. Customize these templates or create your own to easily reuse throughout your experimentation program.

- Offers pre-built templates for common test setups.
- Standardized variations and maintains brand integrity with reusable templates.
- Templates can be customized visually or tweak them with code for full flexibility.Screenshot of Web Experimentation Results Page:

- Data visualizations help interpret experiment performance.
- Displays which variations are winning with built-in statistical significance calculations.
- Results can be filtered by audience segments, events, and conversions to uncover key trends.Screenshot of the custom code editor for JavaScript & CSS changes, used to build complex tests.