Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or contextual experiences on a website.
$499
per month
Quantcast DSP Platform
Score 8.0 out of 10
N/A
Supporting advertising measurement, the Quantcast DSP automatically predicts which audiences are most likely to buy and optimizes campaigns to unlock reliable business results at scale.
N/A
StatCounter
Score 9.0 out of 10
N/A
Web analytics product designed for SMB.s Statistics collected are based on page loads.
$5
per month
Pricing
Parse.ly
Quantcast DSP Platform
StatCounter
Editions & Modules
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No answers on this topic
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Offerings
Pricing Offerings
Parse.ly
Quantcast DSP Platform
StatCounter
Free Trial
Yes
Yes
No
Free/Freemium Version
No
Yes
Yes
Premium Consulting/Integration Services
Yes
No
No
Entry-level Setup Fee
Required
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Parse.ly
Quantcast DSP Platform
StatCounter
Considered Multiple Products
Parse.ly
Verified User
Manager
Chose Parse.ly
Parse.ly's data is as accurate as the competition's but is more accessible and digestible. That's what truly sets it apart.
Statcounter excels with the simplicity and efficiency of the analytics. You can see exactly what's going on on your sites without the need to dig into complex google analytics data.
Parse.ly is a great tool for publishers who want to track engagement and audience behaviour across websites. With Parse.ly, we can easily track metrics like pageviews, time spent on page, and scroll depth to see which content is resonating with our audience and optimize our content strategy accordingly. Our marketers found Parse.ly to be an excellent tool for tracking the effectiveness of our campaigns. We can use Parse.ly to track metrics like referral sources, conversion rates, and engagement by audience segment to see which channels and tactics are driving the most engagement and conversions.
If you can control how data can be used for marketing and knowing who to cater to your content, too, this is super useful. If there's not much, you can do WITH the data you're provided, and it'd be of no use. It's a must if you need to dig deeper into your audience, though.
Free services provide a wonderful resource for people on tight budgets. If willing to put forth work in data managing/analysis and If basic high traffic information or drilling down specific users in low traffic situations is needed, then StatCounter may fit your needs. If automation and low overhead are a high priority then some more expensive packages can provide the same and more information with less hassle. Because StatCounter is free, there is low risk to see if StatCounter works in your specific usage scenario.
I would like to see our referral traffic ranked in order of most to least. I'm not sure if this function exists already, but if it does, I do not know how to do it.
Maybe put the average time on site on the same chart as the visitors and page views graphs.
I feel as though some tasks can be streamlined, but this is not just unique to statcounter but to other analytics sites I've used. But people like digging really deep into the data, but for people like me who use it for one purpose, a shorter one-stop-shop version would be nice. Like one page where everything can be seen.
As an employee, this is difficult for me to comment as I am not directly funding or making these business decisions. However, it is a tool many get on with for surface level data that is useful to editorial teams.
I have not had any issues with malfunctions when using statcounter, so that would lead me to continue using the program. I would like to see more social media measuring tools, but again, we don't use the program to dig really deep. We're just looking to figure out who is reading what articles on our website are the most liked. And it helps lead our editorial team in the right direction.
The Parse.ly platform is very user-friendly and easy to use. User management is simple, and reporting setup only takes a few minutes. They provide very helpful documentation for implementing the scripts on your site and have great customer support to help with custom development such as implementing their content recommendation engine.
I rate this question this way solely because I haven't requested any support. I feel where I will eventually get support would be when we take Parse.ly up on some training that is being offered. We are looking to do that at some point after the first of the year and when our schedules support it.
Parse.ly does pretty well compared to Chartbeat, particularly when it comes to historical information and analysis options that are easy for employees to use after some short training. The onboarding for Parse.ly is intuitive, and the scheduled reports take away basically all of the inconvenience associated with regular metrics reviewing. But Chartbeat wins in its social audience tracking because it can source traffic to a specific social post, which can show you exactly how your audience is coming to your content and where you need to put your content to be sure you get that audience.
Quantcast's advantage over other tools is that it is 1) free (as is Google Analytics), but that it is a more easy-to-use and basic tool than Google Analytics. Quantcast does not provide the depth of analytics of other tools like Google Analytics or SimilarWeb, but it provides a good starting point for someone looking to venture into web analytics.
Wish StatCounter had a more comprehensive report feature comparable to Google Analytics. I feel StatCounter is easier to use and to understand when compared to Google. Some people prefer Google Analytics, but it provides so much more information that the average person really needs. It meets basic needs. If you are looking for something more robust and high level of detail, I would recommend Google Analytics instead
Sometimes in meetings our editorial director will point out stories that didn't perform well. To us, that means readers don't really care about the topic, so we'll pivot away from writing about that in the future. That might not be "business objectives" though.
StatCounter enabled us to track what works and doesn't work with regards to driving web traffic. On a personal use level, StatCounter enabled me to gauge how much additional effort I needed to make to reach the traffic levels needed on my website.
