PathFactory vs. Visually, by Rock Content

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
PathFactory
Score 8.2 out of 10
N/A
PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.N/A
Visually, by Rock Content
Score 9.0 out of 10
N/A
Visually, by Rock Content acquired in 2019 with ScribbleLive, is a content marketing solution, allowing the user to get visual, video and content creation services, on demand and at scale. Visually is designed to supply the user affordable, premium quality work with creative talent, coordinated through what is described as an easy-to-use marketing collaboration product.N/A
Pricing
PathFactoryVisually, by Rock Content
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
PathFactoryVisually, by Rock Content
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
PathFactoryVisually, by Rock Content
Content Publishing
Comparison of Content Publishing features of Product A and Product B
PathFactory
9.1
139 Ratings
12% above category average
Visually, by Rock Content
4.0
1 Ratings
68% below category average
Content hub9.2132 Ratings3.01 Ratings
Forms / Gated content8.8132 Ratings1.01 Ratings
Embedded CTAs9.1116 Ratings00 Ratings
Content distribution9.09 Ratings6.01 Ratings
Content promotion9.06 Ratings6.01 Ratings
Content automation9.3103 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
PathFactory
9.0
139 Ratings
15% above category average
Visually, by Rock Content
5.0
1 Ratings
43% below category average
Audience profiling and targeting9.1114 Ratings5.01 Ratings
Closed-loop tracking and reporting8.9109 Ratings3.01 Ratings
Content performance analytics9.2138 Ratings7.01 Ratings
Campaign optimization dashboard8.98 Ratings00 Ratings
Content Creation
Comparison of Content Creation features of Product A and Product B
PathFactory
-
Ratings
Visually, by Rock Content
4.5
1 Ratings
56% below category average
Ideation00 Ratings8.01 Ratings
Content collaboration00 Ratings8.01 Ratings
Content calendar00 Ratings1.01 Ratings
Network for content licensing/production00 Ratings1.01 Ratings
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User Ratings
PathFactoryVisually, by Rock Content
Likelihood to Recommend
9.0
(140 ratings)
6.0
(1 ratings)
Likelihood to Renew
9.2
(7 ratings)
-
(0 ratings)
Usability
9.3
(3 ratings)
-
(0 ratings)
Availability
9.8
(8 ratings)
-
(0 ratings)
Performance
10.0
(8 ratings)
-
(0 ratings)
Support Rating
9.1
(4 ratings)
-
(0 ratings)
In-Person Training
8.2
(1 ratings)
-
(0 ratings)
Online Training
10.0
(7 ratings)
-
(0 ratings)
Implementation Rating
10.0
(7 ratings)
-
(0 ratings)
Configurability
9.0
(2 ratings)
-
(0 ratings)
Ease of integration
9.3
(2 ratings)
-
(0 ratings)
Product Scalability
8.6
(2 ratings)
-
(0 ratings)
Vendor post-sale
9.3
(2 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(2 ratings)
-
(0 ratings)
User Testimonials
PathFactoryVisually, by Rock Content
Likelihood to Recommend
PathFactory
If you are in an industry where content drives pipeline through engagement and education, Pathfactory is an invaluable tool to help people consume more of what you are producing and offers additional entry and interaction points on your website. It also creates very specific and personalized paths through your assets.
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Rock Content
I would be less inclined to recommend Visually to a colleague now than I would have in the past. In the past, highly skilled freelance programmers and designers were more able to get matched with potential clients. Now, things have to go through Visually and creators cannot post their independent work and get matched up independently.
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Pros
PathFactory
  • Create Visually appealing performance report
  • Give more in-depth information about performance metrics than most alternatives
  • Ability to track performance over time and compare this performance across time periods
  • Provide and send auto-run reports to top level management based on predefined criteria and timeframes
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Rock Content
  • Staff picks were a great way of sifting through many pieces of content
  • It was easy to share things uploaded to visual.ly to other social media channels
  • There is an awesome amount of content on Visually
Read full review
Cons
PathFactory
  • Evolving into a more sales-focused UX. While the tool is great for marketing, there are some areas to improve the functionality of PathFactory for Sales in regards to navigating and sending out content as a salesperson.
  • GA goal reporting. I can't speak to this specifically, but I know our web team has run into some issues creating GA goals when we lead to a PathFactory track.
  • Evolved reporting. Reporting is great, but for some use cases, we have had to ask for custom reports that the team is always happy to create! But it would be great if this was self-serve.
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Rock Content
  • There is a bias towards infographics (as opposed to 'real' data visualization)
  • It is not very clear the path between how people who need content get matched up or find creators
  • Interface was redone too often
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Likelihood to Renew
PathFactory
We have seen a lot of value from our team's use of Path Factory. We also like working with this vendor as they actually take our feedback and implement it on their roadmap. A great vendor with a great product
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Rock Content
No answers on this topic
Usability
PathFactory
Overall, I think the tool is fairly easy to use to get a basic content uploaded to create a track and even the more complicated features become easier once you become familiarised with the process
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Rock Content
No answers on this topic
Reliability and Availability
PathFactory
I think there was only one time where we had issues reaching our account manager, otherwise PathFactory was always willing to hop on the phone to talk through strategy, to work through issues, and help build custom solutions to fit our needs. Customer service is a big selling point of PathFactory.
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Rock Content
No answers on this topic
Performance
PathFactory
The analytics and reports feature is fairly new and have proved very popular with many areas of our business and is growing in popularity. The metrics that are attainable are very insightful and provides a clear picture on the performance of the track.
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Rock Content
No answers on this topic
Support Rating
PathFactory
We meet weekly with Jennifer and I can't say enough about her. When issues have happened or we need help, she jumps on it quickly. If she doesn't know the answer, she pulls in Reggie or another on her team that can help. She goes above and beyond and has been very supportive, even when we had a lot of hard questions to answer from higher-ups. All this is on top of just being an awesome person.
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Rock Content
No answers on this topic
In-Person Training
PathFactory
I was able to browse around the tool quite easily once some basic training was given. I learnt much from using those method and only needed further help when wanting to learn about Reports, External codes and adding forms.
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Rock Content
No answers on this topic
Online Training
PathFactory
The customer service, from technical through to customer success, is one of the biggest reasons I'd recommend PathFactory. This is true of their training. It can be as bespoke as you like, at least in my experience, and the team is always willing (where possible) to incorporate your suggestions.
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Rock Content
No answers on this topic
Implementation Rating
PathFactory
The PathFactory team was very helpful when implementing the product. They gave us a lot of recommendations on best moving forward. As a note to new users, when implementing I would make sure that you create with your team a system to make sure that the platform is scalable. My team was able to do this through creating a foldering structure, naming conventions for tracks and assets, and ensuring tagging is used on all content uploads. I would also make sure when implementing that you have an understanding of how your team will track success and that your brand team is involved to make sure that there is consistency in the look and feel of the tracks
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Rock Content
No answers on this topic
Alternatives Considered
PathFactory
I wasn't involved in the purchase decision, but I am glad we chose them! Their team is helpful and knows how to help you accomplish what you're trying to do. If there's a feature you see isn't working right or that you need their technical team will listen and make actual changes.
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Rock Content
I would recommend other design studios that specialize in data visualization and infographics before visually for a few reasons: - small design studios have an emphasis on the creators (who is part of the studio), whereas Visually is more of a black box because you don't know who is creating your project - Portfolio is okay, but not great, there are many other studios with better looking portfolios One way that Visually is better is that it has an impressive client list and quicker turnaround and maybe more streamlined feedback loops.
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Scalability
PathFactory
Pathfactory is growing in popularity amongst individuals from different parts of the organisation and it would be difficult to forecast how scalable this can become
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Rock Content
No answers on this topic
Return on Investment
PathFactory
  • We saw ROI within the first 9 months of using PathFactory.
  • Our onboarding team saw quicker adoption of our product while using PathFactory to engage them during the onboarding process.
  • We've been able to more accurately understand our content needs and what works best when prospecting for specific segments. (eg. SMB, mid-market, and enterprise)
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Rock Content
  • Was helpful in attracting clients when I started doing data visualization work
  • Cost was minimal - it was free to upload and took little time
  • I have been unable to attract clients lately from visually, so ROI has gone to 0
Read full review
ScreenShots

PathFactory Screenshots

Screenshot of Netflix-like home screen for B2B buyers with personalized resource centers.Screenshot of Gives sales visibility into the content consumption data of leads & accounts, inside a CRM.Screenshot of Content Tracks - Gives B2B buyers bingeable content journeys that accelerate their purchase decisions, whenever and wherever they click.Screenshot of Path Analytics - Gives access to a new class of content consumption data on the level of the visitor, account, and content asset.Screenshot of Guide - Gives buyers spot-on content recommendations, anywhere on a website.Screenshot of Content Track Analytics - Shows how visitors binge content in specific Content Tracks, and assess how particular sequences of content perform.