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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Piano Analytics

    Score7.2 out of 10
    Mid-Size Companies (51-1,000 employees)
    Piano Analytics, formerly AT Internet, provides digital analytics to help customers measure their audience, optimise their digital performance and create value. From data collection to exploration, activation, and the sharing of actionable insights, the Piano Analytics Suite is designed to provide reliable high-quality data to enhance decision-making company-wide. Adapted to e-commerce, media, finance/banking, and corporate websites & mobile apps, the vendor promises an easy-to-use solution…

    $430

    per server calls consumption

    Serpstat

    Score10 out of 10
    Small Businesses (1-50 employees)
    Serpstat is a search marketing platform designed to help businesses, agencies, and in-house teams improve visibility across traditional and AI-powered search. Its environment combines more than 50 tools for keyword and competitor research, rank tracking, backlink analysis, technical SEO auditing, content optimization, and market analysis. SEO and Competitor Intelligence Serpstat helps teams identify organic and paid search competitors, compare domain…

    $69

    per month

    Pricing
    Piano AnalyticsSerpstat
    Editions & Modules
    Business
    $430
    per server calls consumption
    Premium
    Contact us
    per server calls consumption
    Individual
    $69
    per month
    Team
    $129
    per month
    Agency
    $499
    per month
    Offerings
    Pricing Offerings
    Piano AnalyticsSerpstat
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup Fee$430 per server calls consumptionOptional
    Additional Details—Each plan includes access to 230 Google databases. To meet the demands of big enterprises, Serpstat offers specific services to enterprise customers. A discount is available for annual billing.
    More Pricing Information
    Community Pulse
    Piano AnalyticsSerpstat
    Considered Both Products
    Piano Software
    No answer on this topic
    Serpstat.com
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    26 Answers
    100%
    Would buy again
    8 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    19 Answers
    100%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    28 Answers
    100%
    Happy with the feature set
    8 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    15 Answers
    100%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    78%
    Implementation went as expected
    14 Answers
    100%
    Implementation went as expected
    8 Answers
    Features
    Piano AnalyticsSerpstat
    SEO
    Comparison of SEO features of Piano Analytics and Serpstat
    Feature
    Piano Analytics
    -
    Ratings
    Serpstat
    9.0
    15 Ratings
    16% above category average
    Keyword analysis00 Ratings10.015 Ratings
    Backlink management00 Ratings8.014 Ratings
    SERP ranking tracking00 Ratings9.015 Ratings
    Page grader00 Ratings10.011 Ratings
    Competitive analysis00 Ratings8.015 Ratings
    Site audit / diagnostics00 Ratings10.015 Ratings
    Site recommendations00 Ratings8.08 Ratings
    Task management00 Ratings9.04 Ratings
    SEO Channels
    Comparison of SEO Channels features of Piano Analytics and Serpstat
    Feature
    Piano Analytics
    -
    Ratings
    Serpstat
    9.6
    14 Ratings
    23% above category average
    Local SEO00 Ratings10.012 Ratings
    Social SEO00 Ratings9.57 Ratings
    Mobile SEO00 Ratings9.05 Ratings
    Global SEO00 Ratings10.013 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Piano Analytics and Serpstat
    Feature
    Piano Analytics
    -
    Ratings
    Serpstat
    10.0
    13 Ratings
    17% above category average
    Multi-domain support00 Ratings10.013 Ratings
    Integration with web analytics tools00 Ratings10.08 Ratings
    Best Alternatives
    Piano AnalyticsSerpstat
    Small Businesses
    Amplitude Analytics
    Score8.8 out of 10
    Nozzle
    Score10 out of 10
    Medium-sized Companies
    Amplitude Analytics
    Score8.8 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Amplitude Analytics
    Score8.8 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Piano AnalyticsSerpstat
    Likelihood to Recommend
    8.0
    (120 ratings)
    10.0
    (15 ratings)
    Likelihood to Renew
    8.0
    (18 ratings)
    10.0
    (1 ratings)
    Usability
    8.3
    (8 ratings)
    7.0
    (2 ratings)
    Availability
    9.5
    (8 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (98 ratings)
    10.0
    (2 ratings)
    In-Person Training
    5.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (1 ratings)
    -
    (0 ratings)
    Configurability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    6.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Piano AnalyticsSerpstat
    Likelihood to Recommend
    Piano Software
    When it comes to web analytics AT Internet is well suited. We introduced AT Internet in 2017 after an evaluation project with other professional analytics solutions. Starting with our corporate website we quickly rolled it out to our customer experience platform, our webshops, and our corporate intranet based on SharePoint 2013. Especially the use in our intranet brought significant improvements over the standard analytics features SP 2013 is offering. The ATI tag systems with their flexibility allow us to include company-specific properties and thus making it possible for us to analyze our intranet usage on segments such as locations, branches, and so on.
    Incentivized
    Read full review
    Serpstat.com
    If you are looking for an affordable all-in-one SEO tool to manage multiple websites then Serpstat is a great option. It is not the best in category for any one feature, but it offers a wide range of very good SEO tools, all housed in a single app. If you are serious with SEO, this will not be your only tool but it will save you the cost and trouble of managing several different SEO monthly subscriptions for various tools.
    Incentivized
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    Pros
    Piano Software
    • A very strong, supportive team who are keen to develop the relationship and deliver business value
    • Excellent 'real-time' data availability through rapid data processing
    • Powerful tools for analysing content consumption and usage patterns
    • A range of API options to deliver data in the format required
    • A process of continuous evolution in the data tools provided
    Incentivized
    Read full review
    Serpstat.com
    • Serpstat has an incredible Chrome extension. It allows us to perform an on-page analysis, domain analysis, and look at on-page SEO parameters. Rather than logging into Serpstat I'm easily able to access and view competitor and our own analytics at a moment's notice.
    • We love using the organic keyword tool to help us track keyword positions over time and benchmark against ourselves and our competitors. These reports also give a dashboard view of all keywords, along with keyword volume, keyword competition, and the average cost per keyword.
    • Being a global company it's important to not only view rankings in the US, but other major countries as well. With Serpstat we are able to view how our website performs all around the world.
    Incentivized
    Read full review
    Cons
    Piano Software
    • Integrations with outside vendors: there are many ways to integrate data from outside vendors, however you can't display this information in every application unless you create a custom field, which can sometimes be limiting.
    • Access rights: there are two places to assign access rights and each place has slightly different functionality. You can get really granular with what each person has access to, but it is easy to miss a check box and have to go back and correct it.
    • Visualizations across applications: there are some really cool visualizations in the oldest application they support that includes predictive traffic estimates, automatic multi-period variations, etc., that aren't available yet in the newer applications.
    Read full review
    Serpstat.com
    • As a complete product, Serpstat stands with other industry tools. Keyword data is good, but again, as someone who purchased a basic plan to demo the product, limited information really turns me away.
    • Compared to other industry tools, Serpstat is literally right in the middle. There doesn't seem to be any differentiation that makes it stand out against Ahrefs or SEMRush. Perhaps something exclusive to Serpstat would make the product more alluring.
    • Share counting doesn't seem too useful, especially as an SEO tool. The content marketing tools are going in the right path, but do not provide enough information to really be useful.
    Incentivized
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    Likelihood to Renew
    Piano Software
    I gave this rating because I think that AT Internet is a good tool, user-friendly easy for onboarding and simple dashboards, however the majority of people use Google Analytics, especially media agency, it is easier for them to use Google Analytics.
    Incentivized
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    Serpstat.com
    I am very happy with the program and their services.
    Incentivized
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    Usability
    Piano Software
    Overall the experience is very good, it's quick, relaiable and does everything I would want. The only problems I have are matching the correct stats to what I want. It can be painful trying to find the right thing and the explanations are not always the clearest. That's the only issue i've found though.
    Incentivized
    Read full review
    Serpstat.com
    Serpstat is great to use on the desktop. Being able to get around the site is easy, and using tools such as rank tracking and filtering are intuitive if you’ve used other SEO software. However, their app is not mobile friendly. I do a lot of my work on mobile when traveling or when dad’ing, and it would be much appreciated for the the app to have better mobile UI functionality. I know I’m dreaming, but other SEO software I use is able to accomplish this.
    Things like filtering and how powerful it is are not aa easy to understand until you watch some tutorial videos. I think making this feature more intuitive would also help the sites early on adoption from new users.
    Incentivized
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    Reliability and Availability
    Piano Software
    I don't have any exemple in mind where AT Internet interface hasn't been available, i have always been able to use AT Internet when i needed it. The only issues to notice is that it happens sometimes that real time or D-1 datas are partially delayed.
    Incentivized
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    Serpstat.com
    No answers on this topic
    Performance
    Piano Software
    All excel reports are downloaded very quickly, even if the query is more than 20 000 lines.
    Incentivized
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    Serpstat.com
    No answers on this topic
    Support Rating
    Piano Software
    I have not used the Support Team thereby I am unable to review how their Support Teams works. However, in an instance where I had an issue, my concerned department contacted their support team and I was provided with the solution of the problem I was facing within a short span of time.
    Incentivized
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    Serpstat.com
    I believe I've only contacted support once because I had a question about access to a feature, and they told me it wasn't available on the plan I was on. No big deal, they were polite and prompt to respond and answered my question to my satisfaction. I haven't had any real issues with the software, so I haven't needed much in the way of support outside of that question, but I have no reason to believe their support wouldn't be helpful in more pressing situations.
    Incentivized
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    In-Person Training
    Piano Software
    The in-person training unfortunately does not match to our expectations, was too much focus on digital basis and not on AT Internet functionnalties and how to use it. We paid for one day and only 15 minutes at the end was focused on our real needs in terms of media analytics.
    Incentivized
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    Serpstat.com
    No answers on this topic
    Online Training
    Piano Software
    No online training
    Incentivized
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    Serpstat.com
    No answers on this topic
    Implementation Rating
    Piano Software
    The support team helps us to implement AT Internet.
    Incentivized
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    Serpstat.com
    No answers on this topic
    Alternatives Considered
    Piano Software
    AT Internet shows a deep understanding of our business objectives and provide us with ideas on how to solve them. They grant us enough time to try their tools and to be sure the tools are helpful. The data we've got in the Analyzer was manually checked and it was completely correct. Their roadmap was clean and aligned with our strategy
    Read full review
    Serpstat.com
    I have used Google Analytics and found it to be good, but limiting. Serpstat does have a much more transparent way to identify, and examine the wealth of SEO links that my sites have. I've tried a few other free programs online for tracking ranks and I looked into other paid versions for SEO tracking. None of them had a good balance between value for money paid. Serpstat finds a good home in value and return.
    Incentivized
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    Scalability
    Piano Software
    Regarding AT Internet possibilities, it could be adapted to small or large organizations, easy to set up. We can add sites in makets that we launch e-commerce.
    Incentivized
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    Serpstat.com
    No answers on this topic
    Return on Investment
    Piano Software
    • Unfortunately, I do not have precise results to give, but the statistics provided by AT Internet make it possible to carry out in-depth analyses and to make good decisions.
    • You just have to know how to find the information and interpret it.
    Incentivized
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    Serpstat.com
    • We had a positive ROI with Serpstat in under a month. The time it saved us with website audits and the ability to cancel other monthly subscriptions, and redundant SEO tools, was a huge positive for us.
    • We save dozens of hours a month with SEO research by being able to use a single app for the majority of our SEO work where we used to have to jump back and forth between several different tools.
    • We've been able to offer prospective clients a free website audit as a lead-in for our marketing services. Serpstat has made it fast, easy and inexpensive to offer this valuable service.
    Incentivized
    Read full review
    ScreenShots

    Piano Analytics Screenshots

    Screenshot of Analytics Suite Delta - ExplorerScreenshot of Analytics Suite Delta - Traffic SourcesScreenshot of Analytics Suite Delta - AttributionScreenshot of Analytics Suite Delta - AXON PredictionsScreenshot of Analytics Suite Delta - NavigationScreenshot of Analytics Suite Delta - Navigation

    Serpstat Screenshots

    Screenshot of Search analytics dashboardScreenshot of AI overview opportunities reportScreenshot of AI Overview detailed report