PlaybookUX vs. Smartlook

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
PlaybookUX
Score 8.1 out of 10
Small Businesses (1-50 employees)
PlaybookUX is a user testing software for both moderated and unmoderated research. The vendor helps companies receive video based feedback from their target demographic on product usability, designs, websites, ideas and more. They handle recruiting, incentivizing, transcribing, and analyzing. When it comes to recruiting, the vendor says they allow you to specify job role, industry, age, household income and…
$0
total
Smartlook
Score 8.5 out of 10
Small Businesses (1-50 employees)
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and build conversion funnels. Data is seen on one central dashboard, which enables sharing and collaborating with colleagues. This is to support clear, data-driven decision-making for product managers,…
$55
per month 5000 sessions
Pricing
PlaybookUXSmartlook
Editions & Modules
Bring your own customers
$0
total
Unmoderated
$49
per participant
Moderated
$100
per participant (30 minutes)
Moderated
$150
per participant (60 minutes)
Pro
$55
per month 5000 sessions
Free
Free forever
per month 3000 sessions
Enterprise
Custom pricing
Offerings
Pricing Offerings
PlaybookUXSmartlook
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsAll Smartlook packages support both web and mobile app platforms.
More Pricing Information
Best Alternatives
PlaybookUXSmartlook
Small Businesses
Smartlook
Smartlook
Score 8.5 out of 10
Lucky Orange
Lucky Orange
Score 7.4 out of 10
Medium-sized Companies
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
Siteimprove
Siteimprove
Score 8.7 out of 10
Enterprises
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
Contentsquare
Contentsquare
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
PlaybookUXSmartlook
Likelihood to Recommend
8.1
(4 ratings)
9.0
(141 ratings)
Likelihood to Renew
-
(0 ratings)
8.9
(4 ratings)
Usability
9.1
(1 ratings)
9.2
(75 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
8.2
(1 ratings)
Support Rating
9.0
(2 ratings)
9.2
(107 ratings)
Implementation Rating
-
(0 ratings)
7.3
(1 ratings)
Configurability
-
(0 ratings)
8.2
(2 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
-
(0 ratings)
8.2
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
PlaybookUXSmartlook
Likelihood to Recommend
PlaybookUX
PlaybookUX is fabulous for ad-hoc tests with small budgets, but can also scale up to larger projects easily. I've recommended the tool to several people and they love it, too!
Read full review
Smartlook
Smartlook is best for screen recordings. Especially when you are running MVPs. However, its pricing is very high. If your daily visitors are too much then either you will have to lose many of your recordings or you will have to pay too much money.
Read full review
Pros
PlaybookUX
  • They recruited our demographic.
  • Customer support was awesome.
  • Studies are very easy to set up.
Read full review
Smartlook
  • Funnels are both easy to configure yet comprehensive enough to detect complicated customer journeys.
  • Real-time recording provides exceptional insights to our design & engineering teams.
  • Session recording is surprisingly lightweight and seems to cause no substantial performance degradation for our customers.
Read full review
Cons
PlaybookUX
  • With other testing platforms, I can update my profile, but I'm not sure how to do it with PlaybookUX.
  • It would be nice to have a login location where I can see my available tests.
Read full review
Smartlook
  • I feel nickel and dimed with the events and funnels.
  • We came from sessions being 30 mins of inactivity and now it's 5-10 mins. Session count has gone up significantly which we weren't prepared for.
  • Recording playback isn't as clean and maneuverable like FullStory.
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Likelihood to Renew
PlaybookUX
No answers on this topic
Smartlook
As my ratings show, I have been absolutely delighted with Smartlook in terms of usability, cost, support, and its benefit to our organization. I have given it such high ratings because I think it has really benefitted our organization and I think it could do the same for other companies too.
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Usability
PlaybookUX
Setting up a study only takes 5 mins. and you can preview a study before sending it out so you don't make any mistakes.
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Smartlook
Every page, the tool setup pages and dashboards are built very well, the site structure is perfectly designed and intuitive to use. All functions are well documented and the help sections are really everywhere, you don't have to search for answers, as they are just popped up or max. a click away for your service.
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Support Rating
PlaybookUX
Very responsive when I had a technical question about a test.
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Smartlook
Sofia P. is being our point of contact with the issues we faced. I was unsure about how to explain to her what was going on with the recording numbers (the recording has stopped before we were expecting to), but she readily understood and came with a solution for us in the same day. The problem was blocking our developer to test the integration, so it was great to have support so fast that he could continue his work.
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Alternatives Considered
PlaybookUX
Both have different set of unique features and usability.
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Smartlook
It has been a year between the time when I last used Hotjar and first started using Smartlook. I would say both tools are more or less equal when it comes to features, the only 2 differences I can think of are - price and customer support. Smartlook is cheaper and has superior customer services. You have the feeling when interacting with them that they genuinely care.
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Return on Investment
PlaybookUX
  • Quick testing at scale
  • Excellent price points
Read full review
Smartlook
  • Smartlook is used by different individuals from different organizations to have insights into different parts of products. It is used as the sole developer of our website as well as marketing campaigns.
  • Smartlook has an amazing feature which is tracking the activities of return users.
  • It gives reliable and efficient services.
Read full review
ScreenShots

PlaybookUX Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Smartlook Screenshots

Screenshot of HeatmapsScreenshot of RecordingsScreenshot of DashboardsScreenshot of EventsScreenshot of FunnelsScreenshot of Analytics for websites & mobile apps