Pollfish vs. Qualaroo Insights

Again, when it comes to quick, DIY research it is one of the best options I've seen! Capable of a lot and very reliable, stable platform with quality respondents. They also automatically do bad data checks while in field, which saves time and effort on the back end and makes it easier to trust the results. Also, passing this to a colleague who is less skilled when it comes to research is less of an issue since their team also reviews every survey before launch

Incentivized

It makes it easy to move from design to development. We collect highly targeted feedback without organizing a meeting to discuss every iteration, saving time and effort. The comments are open-ended and unorganized. But with survey Nudges, we can ask additional questions about design UI/UX.

• Pollfish is very intuitive to use. If you understand how survey questions and answer options are structured, building the surveys themselves is pretty simple.
• When you do run into problems, the customer service through the chat agent on the site is second to none. They are always very responsive and have answered any question I've ever had very quickly and very clearly.
• Pollfish automatically can break you data down into several interesting subcategories. But it's also very easy to break your pool down into one that's very custom, and that's something that other survey companies charge quite a bit for.

Incentivized

• Qualaroo’s question engine connects fragmented data points spread across all the customer feedback gathered from varied sources.
• Qualaroo allows us to connect with our customers’ questions directly so that we can focus on the most important ones on priority.
• The insights we get from Qualaroo surveys help us prioritize which hypotheses to formally run as an experiment first, and which to implement straight away.

• Prohibiting participants who don't fit your requirements. I've seen times where someone will literally say in a free responses question that they marked an answer, got rejected from a study, then opened the link again and selected a new answer to be able to participate.
• An easy way to remove participants who are "bad responses" and have the results view upload seamlessly.
• Maybe an AI function that helps you remove bias from quesitons.

Incentivized

• I wish the dashboard was a little more interactive so that you can do some deeper analysis - things like filtering out people who answered a certain way
• I wish the building of the survey "nudge" was easier and more visual - it's a bit clunky and hard to reorder questions.
• I wish there was a way to add more logic into questions, as you have to duplicate questions to get around this which can make the building process difficult

Incentivized

The micro-survey landscape is evolving very quickly and it seems like there is a new entrant almost every month. I'm generally happy with Qualaroo (we got what we expected) and I like the folks on the Qualaroo team (support is fast and friendly and rarely needed), but there haven't been real improvements to the platform in the last eight months. We will be re-assessing Qualaroo's features and price versus other competitors when our current contract is up.

I think it is limited in being a browser only application. If there was a native software application that hosted Pollfish to eliminate some of the lag time working in surveys, I think that would be a big value add. Sometimes the platform gets too bogged online when trying to add things into the survey.

Incentivized

We know the value of consumer feedback and believe that users actually want to be a part of the process. With Qualaroo, we have learnt that people like answering certain types of questions, especially if you ask them something about themselves — like what they want most and their motivations behind purchases — they can’t resist typing a response.

I've never experienced an outage where Qualaroo was unavailable. I don't think I've even gotten notices for scheduled down/maintenance time. The platform is always available.

Our developers complain that Qualaroo is just one of several similar site add-ons that slow down our site performance. I'm skeptical that Qualaroo has any measurable impact on our page load times, but don't have any hard evidence either way. The Qualaroo admin interface and reporting mechanisms are all quick and reliable.

I have only contacted customer support twice, and they have managed to solve my problem every time. There is a slight waiting time between the query and resolution, but other than that I don’t need to contact them time and again to understand things since their help section is sufficient most of the time.

Not available for the Pro edition.

Qualaroo doesn't offer full-blown online training, at least not that I've used or needed. The online help documentation is adequate and Qualaroo-sponsored webinars are informative.

Have your technical team set up the "Identify" feature right out of the gate - this is a "fire and forget" feature. Once it's set up, your data is much more valuable. Also, if there are very specific kinds of page targeting you might imagine doing, have a technical person set up and test at least 2-3 examples of using Qualaroo's regular expression features to achieve this targeting. With a couple good examples in place to work from, it becomes much easier to create your own regular expressions for custom targeting.

Honestly, it came down to having a user-friendly platform at an affordable cost. For the type of analysis we do, we don’t need a heavy, highly complex solution like Qualtrics -- after trying it, we found it far too intimidating and expensive to maintain. Pollfish provides a strong balance of capabilities with reliable data, and we can create, launch, and collect results within hours. I’ve considered exploring other options, but Pollfish continues to reinvest in the platform and add value, which has kept it aligned with our business needs.

Incentivized

Qualaroo makes it very easy to launch a quick survey based on templates or custom questions with an intuitive user interface. It is also very flexible and can be easily integrated with AB testing thanks to the advanced options. Reports are getting better but analytics wise it's still not up to the refinement level of SurveyMonkey but it does beat the latter in terms of UI experience. When compared to SurveyGizmo, the flexibility on surveys is what stands out and how easy it is to create different survey flows.

Incentivized

Qualaroo's simplicity has its down sides when it comes to scaling. Managing multiple nudges across multiple domains, at least in the Pro edition, is challenging. The active nudges all appear as a single list on the admin home page, automatically grouped by domains. Archived nudges are on a separate tab. It would be helpful to have a folder system to organize nudges. Also, once you have multiple active nudges that are targeted to different sections of your site using regular expressions, it's difficult to keep track of what is appearing where. It's also difficult, if not impossible, to figure out where you may have competing nudges. And there's no ability to assign reporting or configuration access to other members of your team. The Pro edition has a single login, which must be shared if you have multiple staff who want to use Qualaroo.

• At least a couple of our new business wins this year were attributed to prospective clients appreciating the thorough research our new business team conducted preparing for the pitch. We used Pollfish to collect the data for that research.
• We accelerated several deliverables being able to design, field and analyze surveys "un-house" using Pollfish rather than waiting for a 3rd party full-service vendor to return the survey data to us.

Incentivized

• Qualaroo has proven to be extremely useful when it comes to improving conversions.
• We deployed Qualaroo on our website to survey visitors and uncover their pain points about our landing page.
• Using the feedback, we made several critical changes to our page, including the visibility of the CTA button, information on the page, and the quality of pictures. Since the implementation, there has been a significant increase in conversions, and our visitors have been getting a lot more value from the landing page.