Pollfish vs. Qualtrics XM for Strategy and Research

Again, when it comes to quick, DIY research it is one of the best options I've seen! Capable of a lot and very reliable, stable platform with quality respondents. They also automatically do bad data checks while in field, which saves time and effort on the back end and makes it easier to trust the results. Also, passing this to a colleague who is less skilled when it comes to research is less of an issue since their team also reviews every survey before launch

Incentivized

Qualtrics is a good medium for creating surveys and getting analytics back for it. I think it's easy to learn if you are in the business of creating surveys or if it's part of your studies. It can be a little overwhelming for a brand new user who has never created a survey for the first time. So onboarding could be better.

• Pollfish is very intuitive to use. If you understand how survey questions and answer options are structured, building the surveys themselves is pretty simple.
• When you do run into problems, the customer service through the chat agent on the site is second to none. They are always very responsive and have answered any question I've ever had very quickly and very clearly.
• Pollfish automatically can break you data down into several interesting subcategories. But it's also very easy to break your pool down into one that's very custom, and that's something that other survey companies charge quite a bit for.

Incentivized

• Qualtrics CoreXM is easy to use for quick one-time surveys or for measuring opinions over time
• It's great for sending/managing RSVPs for meetings or other gatherings or to collect important data like Conflict of Interest declarations.
• Qualtrics CoreXM's reporting and crosstab functionality is beefy and gets better all of the time. I'm always amazed at how easy it is to generate reports for sharing my survey response data and research.

Incentivized

• Prohibiting participants who don't fit your requirements. I've seen times where someone will literally say in a free responses question that they marked an answer, got rejected from a study, then opened the link again and selected a new answer to be able to participate.
• An easy way to remove participants who are "bad responses" and have the results view upload seamlessly.
• Maybe an AI function that helps you remove bias from quesitons.

Incentivized

• The collaborate feature can be clunky and sometimes we have to remove access and add a person back in for them to see the survey in their lists
• We have a contract through our university and more than one person has created their account in the wrong place, causing some administrative headaches as that is fixed so that we can collaborate on surveys with them.
• I wish it was easier to organize my surveys into folders, there should be a more efficient way to do that.

Incentivized

I was impressed a couple years ago when two heads of market research at Fortune 500 companies told me about them, and I've been even more impressed with the advancements I've seen in the last year. I like where the company is headed, and I look forward to using them again in a future role.

I think it is limited in being a browser only application. If there was a native software application that hosted Pollfish to eliminate some of the lag time working in surveys, I think that would be a big value add. Sometimes the platform gets too bogged online when trying to add things into the survey.

Incentivized

All the menus are very user friendly and intuitive. I can always find exactly what I'm looking for and can change anything I need to with ease. All the elements of the survey are adjustable with very little effort and without confusion.

Whenever we have had an issue with trying to figure out how to do something (even though the documentation is incredibly well put together) we have asked Qualtrics support and have always received our answer nearly immediately (I think in maybe 10 times, only once did a support person need to call us back). Qualtrics support is dedicated to solving customer issues right, and in the first contact, if at all possible

I still use it. It does everything you need an online survey to do. From heat mapping to complex skip logic and display logic. I use it weekly and it never disappoints

I like being able to easily integrate new colleagues by simply giving them a log in user name and password

Honestly, it came down to having a user-friendly platform at an affordable cost. For the type of analysis we do, we don’t need a heavy, highly complex solution like Qualtrics -- after trying it, we found it far too intimidating and expensive to maintain. Pollfish provides a strong balance of capabilities with reliable data, and we can create, launch, and collect results within hours. I’ve considered exploring other options, but Pollfish continues to reinvest in the platform and add value, which has kept it aligned with our business needs.

Incentivized

]Qualtrics] CoreXM is great if you want something that is a little more [long] lasting and impactful than a simple survey engine, but aren't quite ready for something that is a long term sustainable program. I would put [Qualtrics] CoreXM squarely in the large, defined project phase. CX is more of the program phase, and other lessor vendors are great for the pre-project definition phase

Incentivized

• At least a couple of our new business wins this year were attributed to prospective clients appreciating the thorough research our new business team conducted preparing for the pitch. We used Pollfish to collect the data for that research.
• We accelerated several deliverables being able to design, field and analyze surveys "un-house" using Pollfish rather than waiting for a 3rd party full-service vendor to return the survey data to us.

Incentivized

• Increased productivity due to the highly intuitive user-interface and template saving capabilities.
• Reporting and analytics are extremely valuable. Our team can track responses and share feedback/results extremely quickly.
• If a user has created a great template, they can share to external teams quite easily. It helps other departments!

Incentivized