Postmark vs. VerticalResponse

If email deliverability is important, then Postmark is king. I've used all sorts of providers, with dedicated IPs and without. Postmark has always had the best deliverability and has resulted in the least amount of customer service time wasted dealing with users who simply did not receive an important email from us. It is pricier than other options, but it's well worth it if deliverability is at all important to you.

Incentivized

For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing

Incentivized

• Great, helpful customer support (rarely needed)
• Reliable product
• Well thought out interface, easy setup
• Great ongoing visibility into status of emails sent through Postmark

• I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
• We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
• The dashboard is functional and easy to find when you need with a quick search.

Incentivized

• Not many cons since it's pretty straightforward, and if email delivery service was often impacted, we'd most likely find a new provider.

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• The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
• Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.

Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.

The only thing that confused me initially was that if you don't put a specific sender email into the Wordpress plugin settings (I use Postmark exclusively with Wordpress site), it won't send emails. I thought that having selected the option to send via any @domain.com email, I wouldn't need to fill out a specific email to send from, but that isn't the case. I sorted that out quickly with support.

I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much

Incentivized

Never had an issue with uptime

No issues

Postmark has been an excellent solution for our business needs. We have been with them for years and have no intention of changing providers anytime soon. Support was excellent as we were getting started and their API documentation made implementation quick and easy

Incentivized

At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor

Incentivized

Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand

Salesforce integration never worked right. We had to abandon.

We felt Postmark's focus on transactional emails and their use of shared domain reputation made them stand out. We also like their user interface and ability to have many virtual email servers. Pricing was competitive and after a trial we saw a big increase in deliverability rates. Therefore it was an easy decision to use Postmark over other providers.

Incentivized

In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.

Incentivized

• It is really "set and forget." I have not had any issues that I've needed to deal with. It just works.

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• We were able to blast out promotions our company was having to customers which created an increase in business.
• By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
• Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.

Incentivized