What users are saying about
55 Ratings
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Top Rated
275 Ratings
55 Ratings
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Score 8.6 out of 100

SEMRush

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Top Rated
275 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

RavenTools

If you are looking for a one-stop shop for MOST things related to digital marketing, RavenTools is a great solution. You will be able to monitor social media, Google tools, email campaigns, and much more from one spot. It really cuts down on time spent moving from account to account. If you are looking for clean and easy to read reports for clients, RavenTools is perfect for that as well. It provides tools and reports that can be used by internal and external teams alike.
Lakita Marshall | TrustRadius Reviewer

SEMRush

SEMRush is a great tool for any SEO campaign, especially if you are doing a lot of continued research on new keywords to target, if you have competitors to beat, links to acquire or monitor, etc. You can have multiple projects at one time, so it's great for a small to medium size agency that is managing multiple clients. There is a bit of a learning curve with it, but if you get in there and use it frequently, it provides a lot of value.
Lee L Kennedy | TrustRadius Reviewer

Feature Rating Comparison

SEO

RavenTools
7.4
SEMRush
8.3
Keyword analysis
RavenTools
7.0
SEMRush
9.4
Backlink management
RavenTools
8.5
SEMRush
7.9
SERP ranking tracking
RavenTools
7.1
SEMRush
8.8
Page grader
RavenTools
6.8
SEMRush
8.0
Competitive analysis
RavenTools
8.0
SEMRush
8.9
Site audit / diagnostics
RavenTools
7.5
SEMRush
8.3
Site recommendations
RavenTools
6.5
SEMRush
7.8
Task management
RavenTools
8.0
SEMRush
7.2

SEO Channels

RavenTools
6.9
SEMRush
8.1
Local SEO
RavenTools
7.7
SEMRush
7.9
Social SEO
RavenTools
8.1
SEMRush
7.9
Mobile SEO
RavenTools
5.0
SEMRush
8.2
Global SEO
RavenTools
7.0
SEMRush
8.5

SEO Platform & Account Management

RavenTools
8.8
SEMRush
8.2
Multi-domain support
RavenTools
8.2
SEMRush
8.1
Integration with web analytics tools
RavenTools
9.3
SEMRush
8.3

Pros

RavenTools

  • RavenTools has teamed up with SEO services like Moz and Magestic SEO to provide detailed data about the SEO health of your own websites as well as how they compare to your competitors' websites. I can directly compare number of backlinks, page speed, domain authority, integration of Google Analytics, presence of robots.txt files, on-site social media engagement, and home page load time. This a great way to get an idea of how your site stacks up against others and what can be done to improve it.
  • RavenTools' automated reports are mostly great (I'll cover the negatives later). You can create reports with as much data as you would like and schedule them to arrive as often as you would like. I have SEO, social media, and site performance reports delivered to my team and me every Monday covering the last 10 days, and a broader quarterly report arrives in the inboxes of a few executives once a quarter.
  • RavenTools' graphs are often easier to read and decipher than graphs found in Google Analytics. Part of the reason is the graph height. Google Analytics graphs are fairly short, so it's difficult to see smaller variations in the data. Those variations are more pronounced within RavenTools using the data.
Laren Helms | TrustRadius Reviewer

SEMRush

  • Site audits: This feature quickly identifies issues and deficiencies found on our client's websites so that we implement fixes to correct the issue(s).
  • Keyword tracking: This feature is great for letting us know what keywords are and aren't performing well for our client's site(s) vs. the competition.
  • Reporting: Reports are quick and easy to pull, and simple for the client to read and understand even if they have limited technical knowledge.
Joseph Lesho | TrustRadius Reviewer

Cons

RavenTools

  • The data it gets from Webmaster Tools and Analytics is great and reporting on it is easy - however, when you're looking at the charts for keyword placement on screen the graphic can be hard to read and often I find myself just checking GWT and BWT separately for easier information if no report needs to be generated.
  • RavenTools comes with an iPhone app so you can check on your campaigns and clients when you're not at your desk, however, the app crashes quite a bit when you get to the Google Analytics portion of the screen.
Steve Jones | TrustRadius Reviewer

SEMRush

  • I'd like to see better, more customizable dashboard widgets.
  • Pricing based on how many keywords are being tracked is not a great model.
  • I'd like to see reports take into account both mobile and desktop collectively, instead of keeping them separate.
Kyle Moloo | TrustRadius Reviewer

Likelihood to Renew

RavenTools

RavenTools 9.0
Based on 16 answers
A year ago or so, Raven abandoned many of their organic rank reporting tools in an attempt to favor some Adwords intelligence. The market rebelled, as did I; in our desperation to find an alternative to Raven, none could be found and a great majority of users didn't want/need Adwords data. Months later, Raven reverted. I'd renew with Raven not just because nothing else cuts it, but because they are both trying to innovate, and listening to customers.
Anonymous | TrustRadius Reviewer

SEMRush

No score
No answers yet
No answers on this topic

Usability

RavenTools

RavenTools 7.0
Based on 1 answer
Certain areas, Social Media scheduling, could stand to undergo a complete overhaul. However, most of the RavenTools interface is easy to use. You will not have any issues getting up and running and should there be an issue, the customer service is really good. They also continue to preform updates that make the usability even better
Lakita Marshall | TrustRadius Reviewer

SEMRush

SEMRush 9.0
Based on 2 answers
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Tim Sleeper | TrustRadius Reviewer

Support Rating

RavenTools

RavenTools 9.0
Based on 2 answers
RavenTools has some of the best Customer Support I have ever received. They are quick to respond and will keep you posted on the progress of your issue. You truly feel as if you are getting customized service. No human is perfect and I have had one situation in which I had to reach out multiple times, but overall I fully trust and approve of their process
Lakita Marshall | TrustRadius Reviewer

SEMRush

SEMRush 7.6
Based on 13 answers
Their response is a little bit slow, but they respond in between 48 hours. I feel they should respond within minutes and provide build better communications with customers. This will help customers, and by this, SEMRush can quickly gain loyal customers. They can respond through the mail by which customers or users can understand ye the query is in progress.
Deepak narsaria | TrustRadius Reviewer

Alternatives Considered

RavenTools

I don't have a lot of experience with other tools although we have had a lot of demos of other products. We have often found that by utilizing features in Raven that we didn't know about we could have the same functionality without using another reporting tool. This allows us to continue using one integrated reporting tool.
Amy Odhner | TrustRadius Reviewer

SEMRush

I have not used another product like SEMRush. Although I do not have anything to compare it to, I think this platform is the total package! Even if you are only using the Keyword Magic Tool or using Domain Overview to look at competitor metrics, this platform with provide you with more insight, clarity, and information you need to create your best campaign / marketing strategy
Whitney Slothower | TrustRadius Reviewer

Return on Investment

RavenTools

  • RavenTools has been invaluable in helping us improve ranking through website audits. The ease with which we can correct issues once they arise has resulted in approximately 35% increased productivity from our audit team.
  • It would be helpful if the reports were nice enough that they could be customer-facing. We have to put the data into our own reporting forms for customer presentation.
Anonymous | TrustRadius Reviewer

SEMRush

  • SEMRush has allowed for our marketing team to have a better focus on what keywords make sense for our pages to rank for, giving us data-backed decisions and saving us time.
  • We have also been able to easily track the changes in our organic traffic month to month, especially by keyword. Having the ability to see which keywords are providing the most value has influenced our content strategy as well as our backlink pursuits
Anonymous | TrustRadius Reviewer

Pricing Details

RavenTools

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SEMRush

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

RavenTools
9.0
SEMRush
8.8

Likelihood to Renew

RavenTools
9.0
SEMRush

Usability

RavenTools
7.0
SEMRush
9.0

Reliability and Availability

RavenTools
8.0
SEMRush

Support Rating

RavenTools
9.0
SEMRush
7.6

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