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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Semrush

    Score8.5 out of 10
    N/ASemrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…

    $139.95

    per month

    Sprinklr Social

    Score8.8 out of 10
    N/ASprinklr Social is a Social Media Management platform for enterprise teams managing social publishing, scheduling, engagement, and employee advocacy. It centralizes social operations across more than 30 social and messaging channels for distributed marketing, communications, and customer-facing teams. The platform also supports Social Media Publishing, Employee Advocacy, and Social Media Analytics through content scheduling, approved employee content sharing, and…N/A
    Pricing
    SemrushSprinklr Social
    Editions & Modules
    Pro
    $139.95
    per month
    Guru
    $249.95
    per month
    Business
    $499.95
    per month
    Custom Social Media Management Solution
    Custom, quote-based pricing
    per year
    Offerings
    Pricing Offerings
    SemrushSprinklr Social
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeOptionalOptional
    Additional Details17% discount for annual pricing.Pricing is completely custom, quote-based upon request.
    More Pricing Information
    Community Pulse
    SemrushSprinklr Social
    Considered Both Products
    Semrush
    No answer on this topic
    Sprinklr
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    107 Answers
    92%
    Would buy again
    11 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    95 Answers
    86%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    106 Answers
    100%
    Happy with the feature set
    12 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    97 Answers
    100%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    99%
    Implementation went as expected
    95 Answers
    100%
    Implementation went as expected
    8 Answers
    Features
    SemrushSprinklr Social
    SEO
    Comparison of SEO features of Semrush and Sprinklr Social
    Feature
    Semrush
    8.0
    154 Ratings
    4% above category average
    Sprinklr Social
    -
    Ratings
    Keyword analysis8.6154 Ratings00 Ratings
    Backlink management8.4147 Ratings00 Ratings
    SERP ranking tracking8.4150 Ratings00 Ratings
    Page grader7.9129 Ratings00 Ratings
    Competitive analysis8.5149 Ratings00 Ratings
    Site audit / diagnostics8.0150 Ratings00 Ratings
    Site recommendations7.7139 Ratings00 Ratings
    Task management6.491 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of Semrush and Sprinklr Social
    Feature
    Semrush
    8.2
    140 Ratings
    8% above category average
    Sprinklr Social
    -
    Ratings
    Local SEO8.1128 Ratings00 Ratings
    Social SEO8.0106 Ratings00 Ratings
    Mobile SEO8.5113 Ratings00 Ratings
    Global SEO8.1114 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Semrush and Sprinklr Social
    Feature
    Semrush
    8.4
    125 Ratings
    0% below category average
    Sprinklr Social
    -
    Ratings
    Multi-domain support8.1115 Ratings00 Ratings
    Integration with web analytics tools8.7119 Ratings00 Ratings
    Listening/monitoring
    Comparison of Listening/monitoring features of Semrush and Sprinklr Social
    Feature
    Semrush
    -
    Ratings
    Sprinklr Social
    7.7
    57 Ratings
    1% above category average
    Boolean keyword searches00 Ratings8.450 Ratings
    Filtering out noise/spam00 Ratings7.753 Ratings
    Sentiment analysis00 Ratings7.354 Ratings
    Broad channel coverage00 Ratings7.253 Ratings
    Publishing
    Comparison of Publishing features of Semrush and Sprinklr Social
    Feature
    Semrush
    -
    Ratings
    Sprinklr Social
    7.8
    57 Ratings
    4% below category average
    Content planning and scheduling00 Ratings7.854 Ratings
    Audience targeting00 Ratings8.249 Ratings
    Content optimization00 Ratings7.647 Ratings
    Workflow management00 Ratings7.851 Ratings
    Engagement
    Comparison of Engagement features of Semrush and Sprinklr Social
    Feature
    Semrush
    -
    Ratings
    Sprinklr Social
    8.4
    56 Ratings
    3% above category average
    Automated routing and prioritization00 Ratings8.348 Ratings
    Customer interaction histories00 Ratings8.454 Ratings
    Bulk actions00 Ratings8.552 Ratings
    Marketing
    Comparison of Marketing features of Semrush and Sprinklr Social
    Feature
    Semrush
    -
    Ratings
    Sprinklr Social
    7.1
    49 Ratings
    8% below category average
    Lead generation00 Ratings7.135 Ratings
    Content marketing00 Ratings8.241 Ratings
    Paid media management00 Ratings5.936 Ratings
    Campaigns and promotions00 Ratings7.243 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Semrush and Sprinklr Social
    Feature
    Semrush
    -
    Ratings
    Sprinklr Social
    6.8
    60 Ratings
    20% below category average
    Twitter00 Ratings9.457 Ratings
    Facebook00 Ratings7.458 Ratings
    LinkedIn00 Ratings6.344 Ratings
    Google+00 Ratings6.230 Ratings
    Instagram00 Ratings7.257 Ratings
    Pinterest00 Ratings5.930 Ratings
    YouTube00 Ratings5.242 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Semrush and Sprinklr Social
    Feature
    Semrush
    -
    Ratings
    Sprinklr Social
    8.1
    59 Ratings
    5% above category average
    Campaign success analytics00 Ratings8.055 Ratings
    Real-time tracking00 Ratings8.458 Ratings
    Competitor analysis00 Ratings8.041 Ratings
    Account management
    Comparison of Account management features of Semrush and Sprinklr Social
    Feature
    Semrush
    -
    Ratings
    Sprinklr Social
    7.6
    57 Ratings
    4% below category average
    Role-based user permissions & privileges00 Ratings8.556 Ratings
    Mobile access00 Ratings6.850 Ratings
    Best Alternatives
    SemrushSprinklr Social
    Small Businesses
    Serpstat
    Score10 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SemrushSprinklr Social
    Likelihood to Recommend
    8.2
    (154 ratings)
    9.0
    (85 ratings)
    Likelihood to Renew
    9.1
    (3 ratings)
    7.0
    (29 ratings)
    Usability
    8.2
    (10 ratings)
    7.3
    (13 ratings)
    Availability
    9.1
    (1 ratings)
    9.1
    (5 ratings)
    Performance
    7.3
    (1 ratings)
    8.2
    (4 ratings)
    Support Rating
    9.9
    (17 ratings)
    10.0
    (34 ratings)
    In-Person Training
    -
    (0 ratings)
    7.0
    (2 ratings)
    Online Training
    -
    (0 ratings)
    8.4
    (3 ratings)
    Implementation Rating
    7.3
    (1 ratings)
    9.0
    (5 ratings)
    Product Scalability
    9.1
    (1 ratings)
    8.2
    (1 ratings)
    User Testimonials
    SemrushSprinklr Social
    Likelihood to Recommend
    Semrush
    This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
    Incentivized
    Read full review
    Sprinklr
    In my perspective, I would say Sprinklr Modern Sales &
    Engagement is best suited for teams and organizations who are more involved in
    automating social media activities, getting a great analytical report on
    activity engagement, and generating lists and bolds that helps determine the
    trends and events, etc. One of the best tools that one could use for clients
    with every information they would need.
    Incentivized
    Read full review
    Pros
    Semrush
    • Great visuals for keyword position tracking, love that you can see the page that is ranking
    • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
    • Shows many different and useful views for competitive research
    • Great templated keyword research tools for those who are not as hands-on with SEO
    • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
    Read full review
    Sprinklr
    • Customization - Through Sprinklr's rules and robust custom field creation, you really can create a lot of customization for every facet of your business.
    • Listening - Their Listening Engine and Explorer are fantastic ways to proactively find engagement-friendly conversations, in addition competitively research your brand.
    • Care - Using their case formatting, messages and customer contacts can be routed and assigned easily to available reps, and their bot builder can help to automate your contacts without sacrificing a personal touch.
    Incentivized
    Read full review
    Cons
    Semrush
    • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
    • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
    • Tracking multiple keywords, across multiple clients can be costly
    Read full review
    Sprinklr
    • Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it
    • Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform
    Incentivized
    Read full review
    Likelihood to Renew
    Semrush
    I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
    Incentivized
    Read full review
    Sprinklr
    I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
    Read full review
    Usability
    Semrush
    The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
    Incentivized
    Read full review
    Sprinklr
    The user interface, training via Sprinklr university and detailed articles on almost every topic in the knowledge portal make Sprinklr a complete package. This is also GDPR compliant, helping us stay good with the info security. The layout of the navigation is easy and anyone new to the tool won't be overwhelmed
    Incentivized
    Read full review
    Reliability and Availability
    Semrush
    Semrush available when you need it!
    Read full review
    Sprinklr
    Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
    Read full review
    Performance
    Semrush
    SemRush performs well with few errors!
    Read full review
    Sprinklr
    Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
    Read full review
    Support Rating
    Semrush
    I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
    Read full review
    Sprinklr
    Support is amazing. We have had to reach out [to] them only a few times in the past few years. Each time, they were back in touch with us within the hour or two, no matter the time. We've always had our issues addressed quickly and promptly corrected. They are a great team to work with.
    Incentivized
    Read full review
    In-Person Training
    Semrush
    No answers on this topic
    Sprinklr
    I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
    Read full review
    Online Training
    Semrush
    No answers on this topic
    Sprinklr
    Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
    Read full review
    Implementation Rating
    Semrush
    I did it by myself and do not have a comment!
    Read full review
    Sprinklr
    The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
    Read full review
    Alternatives Considered
    Semrush
    We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
    Incentivized
    Read full review
    Sprinklr
    As much as I get frustrated with Sprinklr, Sprinklr is a much cleaner platform than others I have used and I do obtain good data from the reports due to my custom filters, allowing me to pass along education onto product teams in regards to their specific lines.
    Incentivized
    Read full review
    Scalability
    Semrush
    Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
    Read full review
    Sprinklr
    Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
    Read full review
    Return on Investment
    Semrush
    • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
    • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
    Incentivized
    Read full review
    Sprinklr
    • Reports can be customized and exported easily in many different formats. I especially like the PowerPoint version of reports. It quickly and professionally creates a custom slideshow to show the metrics of the platforms and time periods you choose. This is a great way to keep your company's C-level executives informed on your team's progress and investing in your efforts. This is especially true for executives that do not personally use or understand the value of social media.
    • Brand reputation management is always a great investment. The dashboard alerts you in real-time when your brand or product is mentioned across any of the platforms and offers a quick and efficient way to respond. The Sprinklr customer experience cloud can be implemented across your entire organization, including CRM and email systems.
    • If you're not growing you're dying. That alone helps me with the ROI of using Sprinklr for my client's business objectives.
    Read full review
    ScreenShots