TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Semrush

    Score8.5 out of 10
    N/ASemrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…

    $139.95

    per month

    Tailwind

    Score7.7 out of 10
    N/ATailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.

    $14.99

    per month

    Pricing
    SemrushTailwind
    Editions & Modules
    Pro
    $139.95
    per month
    Guru
    $249.95
    per month
    Business
    $499.95
    per month
    Free
    $0
    billed annually
    Pro
    $24.99
    per month 1 user and profile
    Advanced
    $49.99
    per month 2 users and profiles
    Max
    $99.99
    per month 5 users and 3 profiles
    Tailwind Communities
    $119.88
    billed annually
    Offerings
    Pricing Offerings
    SemrushTailwind
    Free Trial
    YesNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details17% discount for annual pricing.—
    More Pricing Information
    Community Pulse
    SemrushTailwind
    Considered Both Products
    Semrush
    No answer on this topic
    Tailwind
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    107 Answers
    No answers on this topic
    Delivers good value for the price
    98%
    Delivers good value for the price
    95 Answers
    No answers on this topic
    Happy with the feature set
    99%
    Happy with the feature set
    106 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    97 Answers
    No answers on this topic
    Implementation went as expected
    99%
    Implementation went as expected
    95 Answers
    No answers on this topic
    Features
    SemrushTailwind
    SEO
    Comparison of SEO features of Semrush and Tailwind
    Feature
    Semrush
    8.0
    154 Ratings
    4% above category average
    Tailwind
    -
    Ratings
    Keyword analysis8.6154 Ratings00 Ratings
    Backlink management8.4147 Ratings00 Ratings
    SERP ranking tracking8.4150 Ratings00 Ratings
    Page grader8.0129 Ratings00 Ratings
    Competitive analysis8.5149 Ratings00 Ratings
    Site audit / diagnostics8.0150 Ratings00 Ratings
    Site recommendations7.7139 Ratings00 Ratings
    Task management6.491 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of Semrush and Tailwind
    Feature
    Semrush
    8.2
    140 Ratings
    8% above category average
    Tailwind
    -
    Ratings
    Local SEO8.1128 Ratings00 Ratings
    Social SEO8.0106 Ratings00 Ratings
    Mobile SEO8.6113 Ratings00 Ratings
    Global SEO8.1114 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Semrush and Tailwind
    Feature
    Semrush
    8.4
    125 Ratings
    0% below category average
    Tailwind
    -
    Ratings
    Multi-domain support8.1115 Ratings00 Ratings
    Integration with web analytics tools8.7119 Ratings00 Ratings
    Listening/monitoring
    Comparison of Listening/monitoring features of Semrush and Tailwind
    Feature
    Semrush
    -
    Ratings
    Tailwind
    9.2
    4 Ratings
    18% above category average
    Boolean keyword searches00 Ratings9.52 Ratings
    Filtering out noise/spam00 Ratings8.93 Ratings
    Sentiment analysis00 Ratings8.94 Ratings
    Broad channel coverage00 Ratings9.44 Ratings
    Publishing
    Comparison of Publishing features of Semrush and Tailwind
    Feature
    Semrush
    -
    Ratings
    Tailwind
    4.7
    12 Ratings
    54% below category average
    Content planning and scheduling00 Ratings6.012 Ratings
    Audience targeting00 Ratings3.99 Ratings
    Content optimization00 Ratings3.912 Ratings
    Workflow management00 Ratings5.310 Ratings
    Engagement
    Comparison of Engagement features of Semrush and Tailwind
    Feature
    Semrush
    -
    Ratings
    Tailwind
    5.8
    10 Ratings
    34% below category average
    Automated routing and prioritization00 Ratings6.08 Ratings
    Customer interaction histories00 Ratings5.35 Ratings
    Bulk actions00 Ratings6.08 Ratings
    Marketing
    Comparison of Marketing features of Semrush and Tailwind
    Feature
    Semrush
    -
    Ratings
    Tailwind
    7.7
    8 Ratings
    0% below category average
    Lead generation00 Ratings5.07 Ratings
    Content marketing00 Ratings6.08 Ratings
    Paid media management00 Ratings10.05 Ratings
    Campaigns and promotions00 Ratings10.05 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Semrush and Tailwind
    Feature
    Semrush
    -
    Ratings
    Tailwind
    4.1
    12 Ratings
    68% below category average
    Facebook00 Ratings1.01 Ratings
    Instagram00 Ratings4.68 Ratings
    Pinterest00 Ratings6.712 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Semrush and Tailwind
    Feature
    Semrush
    -
    Ratings
    Tailwind
    7.3
    10 Ratings
    6% below category average
    Campaign success analytics00 Ratings5.39 Ratings
    Real-time tracking00 Ratings7.08 Ratings
    Competitor analysis00 Ratings9.76 Ratings
    Account management
    Comparison of Account management features of Semrush and Tailwind
    Feature
    Semrush
    -
    Ratings
    Tailwind
    3.0
    8 Ratings
    90% below category average
    Role-based user permissions & privileges00 Ratings1.07 Ratings
    Mobile access00 Ratings5.17 Ratings
    Best Alternatives
    SemrushTailwind
    Small Businesses
    Serpstat
    Score10 out of 10
    Sendible
    Score7.1 out of 10
    Medium-sized Companies
    Yoast
    Score8.4 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SemrushTailwind
    Likelihood to Recommend
    8.2
    (154 ratings)
    5.9
    (13 ratings)
    Likelihood to Renew
    9.1
    (3 ratings)
    -
    (0 ratings)
    Usability
    8.2
    (10 ratings)
    6.0
    (3 ratings)
    Availability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.9
    (17 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    7.3
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    SemrushTailwind
    Likelihood to Recommend
    Semrush
    This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
    Incentivized
    Read full review
    Tailwind
    Tailwind can schedule your Pinteret pins, but it's an expensive platform to do this, and given it seems to miss many, it does not even do this well. Further, they continue to get you to reconnect, so it is cumbersome and poorly designed. We used it only because our vendors wanted it, but it's been a total waste of money given how poorly designed it is, how buggy it is and how useless the other so-called services they provide are. Go somewhere else as there are way better solutions as we have now found.
    Read full review
    Pros
    Semrush
    • Great visuals for keyword position tracking, love that you can see the page that is ranking
    • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
    • Shows many different and useful views for competitive research
    • Great templated keyword research tools for those who are not as hands-on with SEO
    • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
    Read full review
    Tailwind
    • The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy.
    • The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates.
    • Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization.
    Incentivized
    Read full review
    Cons
    Semrush
    • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
    • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
    • Tracking multiple keywords, across multiple clients can be costly
    Read full review
    Tailwind
    • When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read.
    • The Tailwind Create is fun and helpful but still hard to use.
    Incentivized
    Read full review
    Likelihood to Renew
    Semrush
    I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
    Incentivized
    Read full review
    Tailwind
    No answers on this topic
    Usability
    Semrush
    The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
    Incentivized
    Read full review
    Tailwind
    Tailwind is great when it focuses on it's core functionality. However, in my opinion, Tailwind isn't great at listening to their customers and instead likes to add features that are not beneficial and tend to "break" the other features that ultimately sell it's product. In my opinion, it has lost ROI over time and was much better 3-4 years ago.
    Incentivized
    Read full review
    Reliability and Availability
    Semrush
    Semrush available when you need it!
    Read full review
    Tailwind
    No answers on this topic
    Performance
    Semrush
    SemRush performs well with few errors!
    Read full review
    Tailwind
    No answers on this topic
    Support Rating
    Semrush
    I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
    Read full review
    Tailwind
    I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
    Incentivized
    Read full review
    Implementation Rating
    Semrush
    I did it by myself and do not have a comment!
    Read full review
    Tailwind
    No answers on this topic
    Alternatives Considered
    Semrush
    We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
    Incentivized
    Read full review
    Tailwind
    When I was looking for a solution for Instagram, neither Buffer nor Hootsuite were offering the ability to post directly to Instagram. That may have changed recently, but in my opinion, Tailwind is a much more user-friendly, less (unnecessarily) complex solution for Instagram management. I don't need a ton of in-depth analytics; I just need to be able to be efficient, consistent and engaging in my posts. Tailwind allows me to do that without getting bogged down in all the bells and whistles on Hootsuite or Buffer.
    Incentivized
    Read full review
    Scalability
    Semrush
    Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
    Read full review
    Tailwind
    No answers on this topic
    Return on Investment
    Semrush
    • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
    • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
    Incentivized
    Read full review
    Tailwind
    • Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
    • We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
    • Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
    Incentivized
    Read full review
    ScreenShots