Shift4Shop vs. WooCommerce

At this point I would recommend looking elsewhere - 8 years with a platform and finally have to switch due to the unreliability is not something a business likes to do! They should sell the platform to a company that actually cares about owning an ecommerce builder. Research Shift4 - the parent

[WooCommerce] does really well for simple stores that don't have a lot of products. It's really easy to set up and get products added so people can purchase them online. It's not the best for really complicated stores with products that need a lot of customization; you have to find 3rd-party plugins to add additional functionality to your store and sometimes those can create conflicts between one another.

Incentivized

• In my opinion, charge you too much for what it is worth
• In my opinion, tech support is always blaming client and end up fixing it own issues
• In my experience, make you believe client is important

• Keeps track of product inventory, including details of product variations such as colors and sizes if required.
• Keeps track of orders so that the shopkeeper has one place to log in and see the status and history of orders to her shop.
• Creates shop-related pages automatically. Once you add one or more products, they will automatically appear on your shop home page. Additionally, pages for viewing shopping carts and for checking out are automatically created.

Incentivized

• Page structure is all over the place. It can be difficult to find where to go to make page edits.
• Base platform isn't very robust and requires multiple add-ons in order to add CRM, Taxes, and other capabilities
• Reporting isn't very strong, necessitating outside analytics
• File system is also pretty wonky and feels very primitive
• Customer service and technical help leaves MUCH to be desired.
• Not as many supported add-ons/plug-ins as other platforms, and many of them cost additional fees. Many of them also don't seamlessly integrate, meaning you'll need to dev the integration yourself.
• In general, what you see in the WYSIWYG is not what you get.
• Order System is not very intuitive for the modern era

Incentivized

• Because of how the Wordpress database is structured, WooCommerce isn't great for large or complex e-commerce sites.
• More out-of-the-box options would be nice within the base software.
• Because add-on plugins are developed by 3rd parties, sometimes you get conflicts that break things.

Incentivized

Not applicable - as a franchisee, the franchiser took over the web site and shopping cart capabilities, so I no longer need the tool. But I would recommend it.

Despite very rare glitches, more connected to an excessive number of plugins, that affect the speed of the site, we are extremely satisfied with the platform, the ability to import and export products, even though we just export them, as we have our proprietary system for updating inventories. We love the ease of upgrading, enhancing, innovating, and the freedom we have to do whatever we want, which is a plus, when you consider Shopify can take down your whole store as they please, if they think you aren't abiding to their TOS or their ever changing set of rules.

Incentivized

If you are looking for ultra basic interface ...

I gave it lots of points for being a simple product that instantly gives you a store. Very intuitive and simple for the client to update or implement. Loses LOTS of points when you want to do anything besides just sell stuff (coupons, etc) then it makes you pay big money for the add-ons and makes it difficult and time-intensive to develop your own.

Incentivized

regular updates braking our site

You always manage to fins someone, but, in my experience, resolving issues are not an easy task. Why do we pay for a service , and then spend time trouble shooting constantly with them ?? In my experience, they eliminate features , send you an email what you can use instead, with instructions most people cant do without an IT guy . It feel more like an open source than a true integrated service.

not muh support

Initially it was difficult to manage the UI to the client, and then hard to change anything , unless you used the boring and too generic templates . Their template selection is very limited , that are basically all the same with different background images and colours . If you are unfortunate to have been a long-time client, you will have to completely rebuild your store, because old templates are not supported anymore

We used them for 2 years and had minor problems up until the end. For the last 2 months, customers were unable to checkout, or connect to our payment processor. We put in like 3 to 5 hot tickets to get fixed and day after day nothing was fixed and support got ruder and ruder with us! We lost thousands of dollars online with this company and now they are chasing us for a renewal payment! Simply put, this is bad software with a poor customer care staff!

We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy of a lift for our small dev team and we didn't want to rely on Shopify or BigCommerce (though all of those products could have their merits for other projects or clients).

Incentivized

• We have seen an increase in sales of 440% since starting with 3D cart.
• We find that the 3D features of promotions, coupon codes, rewards points all make customers want to come to us or come back to us.
• They made mobile conversion pretty easy, and our mobile traffic went from 33% to 54%.

Incentivized

• Positive: low cost to start up, and allowed us to start selling right away.
• Negative: better plug-ins have a high cost of entry. For example if you want to do subscriptions you need a paid plugin for it.
• Positive: easily integrates with PayPal and Stripe.

Incentivized