ShipStation vs. Woopra

I do - and have - recommended them to other businesses. If they had taken care of the USPS pickup option and started supporting Rollo printers again I would have given them a 10. But a year with no resolution is unacceptable. Everything else about them is excellent. When I do have issues I'm usually able to contact someone via live chat and get it resolved. They are glitchy on occasion, but what piece of modern technology isn't.

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My rating of Woopra is the absolute best possible. I would recommend them to anyone looking for an analytics website that prefers a visual interface and a beautiful design. I have not encountered any problems using their app -- ZERO! Their integration with other marketing software, such as MailChimp, helps our company zero in on our marketing campaigns and gives us the information we need to make better choices. I LOVE Woopra and think they are the best out there! I have used other websites and there is no comparison!

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• Integration: It works so well I forget that it is a 3rd party solution sometimes.
• Automation: You can set nested rules based on order details, really cutting down on the little things that slow down your fulfillment process.
• Management: We almost never log into the admin side of BigCommerce thanks to ShipStation. ShipStation handles all of our day-to-day needs.

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• Woopra tracks *individual users and customer accounts*. It cannot be understated how important this is. Google Analytics and other low cost solutions only sample users and provide aggregate data. For enterprise sales, this is critical. Likewise, for product managers trying to segment product usage by types of accounts, this is incredibly useful.
• Woopra updates user analytics in real time. This is critical in a sales context as you want to be able to follow up quickly on opportunities. Likewise, it is useful for customer success as they can see usage in real time for an individual they are supporting.
• Woopra has the most turnkey integrations of any web analytics solution on the market. By far the most useful are Marketo, SalesForce, and Slack, but there are several more we didn't tap into. While any solution worth its salt has an API, Woopra's integrations usually require a login and/or API key, and you are good to go. Here is the current list: https://www.woopra.com/appconnect/.
• Woopra enables B2B product managers to track product and feature usage by revenue, not just clicks. Again, in a B2B context, this is critical, as there are high-value users and low-value users. Knowing the difference is critical.
• Woopra's implementation is super simple. We were able to set it up with a couple of hours of one frontend developer and some help from our product intern.

• For years users have requested UPS End of Day Report for Driver to Scan. Shipstation Refuses to offer this and it means that Claims with the carrier are next to impossible to process as there is no PROOF the carrier received your package.
• Customer Service is Seriously Lacking within the last 6-12 months. Repeated outages, problems, and their front-tier support has no insight as to how long the system will be down. Poor Response times for even the most basic of issues such as error logs so our cart can troubleshoot from their end.
• The Status Page is inaccurate. 5 of the last 6 times when we had major issues their status page shows as 100%. Not a reliable gauge of up-time.

• User explorer could get some upgrades. It has sometimes been difficult to filter some actions, or groups of actions or combine filters.
• Can add more cards to the live dashboard.
• More context data on the user, the device being used, etc.

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We just really like the tool. There are lots of us using it internally... from Product, to marketing, to customer service, to optimization team, to traffic acquisition, to Executives. Really helps us answer questions about how well things are going, and what is not going well.

Its a very quick platform and being web based it does not require install for say viewing order's shipping status. For the shipping itself, there is a app that grabs data in near real time. Its an easy install and I have had next to no issues with the shipping aspect of the app.

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The UI and reports are great overall. Creating reports just requires a few too many screens and clicks. Also dashboard tiles can't be resized. Both of these are easy items that are being addressed

I have quarterly calls with my account rep to discuss metrics and performance to ensure we are remaining consistent without fulfillment and transit times. He is super friendly and knowledgable. Whenever I have questions, if he can't answer them himself, he gets me in contact with the appropriate person almost immediately.

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Team was always responsive and helpful with special use cases.

Compared to other products, the support was a small effort. We only had part time contributions from a product management intern and front end developer.

ShipStation is mainly used for automating and streamlining our shipping process. It doesn't track inventory or deal with fulfillment. ShipBob, on the other hand, is a fulfillment and shipping provider. (in addition to automation) Because our e-commerce business is still small and we're operating from our brick-n-mortar store, we don't have a need for ShipBob at the moment.

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Woopra is much easier to setup and use than Google Analytics. I've spent hours trying to create custom reports in Google Analytics. Woopra does not take this much time to get solid reporting for our site. If you need something that tracks marketing efforts then Google Analytics will likely be a better fit.

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• It saves a lot of time being able to import the customer data.
• It saves us money by finding us the best rate (e.g. when we offer free shipping on orders).
• It can save data such as your most common box sizes.

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• Really helped us begin to segment our users based on their engagement and retention.
• Helped increase retention by about 1.5% after about 5 months of implementation (don't shoot the messenger if your team can't implement that quickly).
• I felt like it had great potential to create a pipeline between sales and the CSM, but I had trouble getting the sales team to implement it properly as they had their noses deep in calls and emails (they struggle entering notes in SalesForces as well, so it's more a company specific problem).

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info