TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Shopify Plus

    Score8.9 out of 10
    N/AShopify Plus is an eCommerce solution built for enterprise-level companies that enables them to sell online and offline across social channels like Facebook , Pinterest, and marketplaces like Amazon and eBay.

    $2,300

    per month with a 3-year commitment

    WordPress

    Score8.7 out of 10
    N/AWordpress is an open-source publishing platform popular with bloggers, and a content management system, known for its simplicity and modifiability. Websites may host their own blogging communities, controlling and moderating content from a single dashboard.

    $3

    per month 6 GB storage

    Pricing
    Shopify PlusWordPress
    Editions & Modules
    3-year term
    $2300
    per month
    1-year term
    $2500
    per month
    Personal
    $4
    per month 6 GB storage
    Premium
    $8
    per month 13 GB storage
    Business
    $25
    per month 50 GB storage
    Commerce
    $45
    per month 50 GB storage
    Enterprise
    Contact for pricing
    Offerings
    Pricing Offerings
    Shopify PlusWordPress
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Pricing for Business and Commerce plans vary on number of GB.
    More Pricing Information
    Community Pulse
    Shopify PlusWordPress
    Considered Both Products
    Shopify
    Chose Shopify Plus
    Shopify Plus is the most advanced and most widely accepted "DIY" website tool. While WordPress has some capabilities and is certainly cheaper, it is still a blogging platform with e-commerce capabilities added later, and you can tell that's what it is when you use it. BigCommerc…
    Incentivized
    Chose Shopify Plus
    Big Cartel, Magento, Squarespace, WordPress, Wix, etc are all decent solutions for eCommerce, but none of them features the easy setup, ease of use, simple streamlined dashboard/interface, and customer website experience that Shopify Plus has. Shopify (non plus) alone is a …
    Incentivized
    Chose Shopify Plus
    A far more professional approach to e-commerce in general. Servers and the core SSL are taken care of and you're left with a whole host of tools to sell, sell and sell.
    Incentivized
    Chose Shopify Plus
    Shopify Plus is better supported, more powerful, and has much more ability for customization. Shopify as a platform is also much more stable than others and offers excellent customer support. New features are constantly being rolled out and it has a very large community.
    Incentivized
    Chose Shopify Plus
    I haven't had experience with other products.
    Incentivized
    Automattic
    Chose WordPress
    WordPress has the most open abilities to change the technical foundations. Whereas, other platforms typically have their own niches of use cases; e.g. focusing on page builders, drag and drop, more static code, themes etc... WordPress offers a bit more flexibilities as it can …
    Incentivized
    Key User Insights
    Would buy again
    96%
    Would buy again
    25 Answers
    95%
    Would buy again
    108 Answers
    Delivers good value for the price
    96%
    Delivers good value for the price
    25 Answers
    98%
    Delivers good value for the price
    109 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    25 Answers
    96%
    Happy with the feature set
    109 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    22 Answers
    96%
    Lived up to sales and marketing promises
    95 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    22 Answers
    95%
    Implementation went as expected
    100 Answers
    Features
    Shopify PlusWordPress
    Online Storefront
    Comparison of Online Storefront features of Shopify Plus and WordPress
    Feature
    Shopify Plus
    8.4
    45 Ratings
    7% above category average
    WordPress
    -
    Ratings
    Product catalog & listings8.743 Ratings00 Ratings
    Product management8.644 Ratings00 Ratings
    Bulk product upload8.540 Ratings00 Ratings
    Branding8.442 Ratings00 Ratings
    Mobile storefront8.643 Ratings00 Ratings
    Product variations7.443 Ratings00 Ratings
    Website integration8.339 Ratings00 Ratings
    Visual customization8.343 Ratings00 Ratings
    CMS8.940 Ratings00 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of Shopify Plus and WordPress
    Feature
    Shopify Plus
    8.8
    44 Ratings
    14% above category average
    WordPress
    -
    Ratings
    Abandoned cart recovery8.842 Ratings00 Ratings
    Checkout user experience8.743 Ratings00 Ratings
    Online Payment System
    Comparison of Online Payment System features of Shopify Plus and WordPress
    Feature
    Shopify Plus
    8.6
    42 Ratings
    3% above category average
    WordPress
    -
    Ratings
    eCommerce security8.642 Ratings00 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of Shopify Plus and WordPress
    Feature
    Shopify Plus
    8.6
    44 Ratings
    11% above category average
    WordPress
    -
    Ratings
    Promotions & discounts8.743 Ratings00 Ratings
    Personalized recommendations8.638 Ratings00 Ratings
    SEO8.643 Ratings00 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of Shopify Plus and WordPress
    Feature
    Shopify Plus
    8.2
    43 Ratings
    2% above category average
    WordPress
    -
    Ratings
    Order processing8.743 Ratings00 Ratings
    Inventory management8.242 Ratings00 Ratings
    Shipping8.042 Ratings00 Ratings
    Custom functionality8.142 Ratings00 Ratings
    Security
    Comparison of Security features of Shopify Plus and WordPress
    Feature
    Shopify Plus
    -
    Ratings
    WordPress
    8.1
    159 Ratings
    2% below category average
    Role-based user permissions00 Ratings8.1159 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Shopify Plus and WordPress
    Feature
    Shopify Plus
    -
    Ratings
    WordPress
    7.9
    134 Ratings
    1% above category average
    API00 Ratings7.9124 Ratings
    Internationalization / multi-language00 Ratings7.8103 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Shopify Plus and WordPress
    Feature
    Shopify Plus
    -
    Ratings
    WordPress
    8.1
    166 Ratings
    3% above category average
    WYSIWYG editor00 Ratings7.8151 Ratings
    Code quality / cleanliness00 Ratings7.3152 Ratings
    Admin section00 Ratings8.3164 Ratings
    Page templates00 Ratings8.7160 Ratings
    Library of website themes00 Ratings8.7162 Ratings
    Mobile optimization / responsive design00 Ratings8.5161 Ratings
    Publishing workflow00 Ratings8.1154 Ratings
    Form generator00 Ratings7.1131 Ratings
    Web Content Management
    Comparison of Web Content Management features of Shopify Plus and WordPress
    Feature
    Shopify Plus
    -
    Ratings
    WordPress
    8.2
    164 Ratings
    9% above category average
    Content taxonomy00 Ratings8.1142 Ratings
    SEO support00 Ratings7.9148 Ratings
    Bulk management00 Ratings7.5125 Ratings
    Availability / breadth of extensions00 Ratings9.2152 Ratings
    Community / comment management00 Ratings8.2152 Ratings
    Best Alternatives
    Shopify PlusWordPress
    Small Businesses
    Ecwid by Lightspeed
    Score10 out of 10
    Umbraco CMS
    Score7 out of 10
    Medium-sized Companies
    Shopify
    Score8.7 out of 10
    Square Online
    Score7.7 out of 10
    Enterprises
    IBM Digital Commerce
    Score9 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Shopify PlusWordPress
    Likelihood to Recommend
    8.8
    (45 ratings)
    8.6
    (203 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    3.8
    (38 ratings)
    Usability
    8.8
    (12 ratings)
    8.1
    (50 ratings)
    Availability
    -
    (0 ratings)
    9.5
    (3 ratings)
    Performance
    -
    (0 ratings)
    8.6
    (2 ratings)
    Support Rating
    10.0
    (1 ratings)
    10.0
    (11 ratings)
    In-Person Training
    -
    (0 ratings)
    7.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (10 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    8.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Shopify PlusWordPress
    Likelihood to Recommend
    Shopify
    Shopify Plus makes order management simple and less error prone. Connecting our ERP allows us to seamlessly manage our product listings, fulfill orders, and sync customer data. Limitations to the number of product variants requires attention from our staff to make sure our products sync without issue. Other than being arbitrary, there's really no need to limit the number of product variants.
    Incentivized
    Read full review
    Automattic
    Wordpress is a great solution for a website of nearly any type. It may not be as suitable if a fully custom solution or app is needed, and it does have some limitations when it comes to connecting it to external products (especially if the product doesn't have any support from a native system), and it does require a lot of testing. Multiple plugins in one install are common but also increase the risk of conflicts, and when those do occur, it can be exceptionally time-consuming and tedious to identify what is causing the issue. As third parties create many plugins, you're also at risk with each potential security breach, which needs to be kept in mind. I would be cautious to use WordPress to store any sort of sensitive PPI. That said, it's a wonderful, easily customizable solution for many, many different types of websites and can allow even inexperienced client users with low-tech knowledge to update basics.
    Incentivized
    Read full review
    Pros
    Shopify
    • Syncs directly with ShipBob WMS.
    • Shopify Scripts and the Script Editors allows us to tailor our checkout screen.
    • Gives us advanced sales reporting, showing trends, performance, year to year, and even projections.
    • Scalable for high volume, handles spikes in traffic without downtime.
    Incentivized
    Read full review
    Automattic
    • Easy to use User Interface
    • Coding / Plugin Implementation is awesome
    • There's always a solution available for the platform
    • Security is easy to use and robust
    • Implementation with 3rd party platforms, such as Google's variety of tools
    • Can download and host on your own server or use their hosted servers
    Incentivized
    Read full review
    Cons
    Shopify
    • When linking to our communication service some customers have several emails with orders and only one email generates orders. It would be nice if we could combine all of this information into one account.
    • If a customer has multiple accounts you are also unable to edit the email address as it is already used, another reason merging accounts would be helpful.
    • Some of the processes in Shopify are too easy to complete. I’m certain scenarios a peony of “are you sure you would like to complete(this action)” would be extremely helpful and avoid mistakes that are not reversible.
    Incentivized
    Read full review
    Automattic
    • WordPress breaks often so you need to have someone who understands how to troubleshoot, which can take time and money.
    • Some plugins are easier to customize than others, for example, some don't require any coding knowledge while others do. This can limit your project if you are not a coder.
    • WordPress can be easily hacked, so you also need someone who can ensure your sites are secure.
    Incentivized
    Read full review
    Likelihood to Renew
    Shopify
    No answers on this topic
    Automattic
    The complications we have and the lack of support. Every plugin has a differente team of support in charge and make one plugin work with the other one always affects the website performance. It's a thousand times better to have only one provider with all functionalities included unless you are an expert web developer or have a team dedicated to it
    Incentivized
    Read full review
    Usability
    Shopify
    It is extremely easy for merchants to get to know how Shopify Plus works. Comparitive to other platforms such as Magento and WooCommerce it is extremely lean and easy to operate, meaning clients who migrate over to it find it very intuitive to use. There is also a lot of guides and up to date information online
    Incentivized
    Read full review
    Automattic
    Extremely easy to use and train users. It took very little time to get everyone trained and onboarded to start using WordPress. Anytime we had any issues, we were able to find an article or video to help out or we were able to contact support. The menu options are well laid out so it is easy to find what you are looking for.
    Incentivized
    Read full review
    Reliability and Availability
    Shopify
    No answers on this topic
    Automattic
    Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
    Read full review
    Performance
    Shopify
    No answers on this topic
    Automattic
    Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site. If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
    Read full review
    Support Rating
    Shopify
    Always are quick to answer our questions and help us find a solution
    Incentivized
    Read full review
    Automattic
    I give this rating, which I believe to be a great rating for a community based support system that's surrounding it. Most platforms and products have their own, and as WordPress does have their own team that help here and there, a lot of it's handled by community involvement with dedicated users who are experts with the system who love to help people.
    Read full review
    In-Person Training
    Shopify
    No answers on this topic
    Automattic
    Varies by the person providing training. High marks as it's incredibly easy to find experienced individuals in your community to provide training on any aspect of WordPress from content marketing, SEO, plugin development, theme design, etc. Less than 10 though as the training is community based and expectations for a session you find may fall short.
    Read full review
    Online Training
    Shopify
    No answers on this topic
    Automattic
    It is very easy to find online resources to learn how to do just about anything with WordPress.
    Read full review
    Implementation Rating
    Shopify
    No answers on this topic
    Automattic
    WordPress is not a great solution if you have: 1) A larger site with performance / availability requirements. 2) Multiple types of content you want to share - each with its own underlying data structure. 3) Multiple sites you need to manage. For very small sites where these needs are not paramount, WordPress is a decent solution
    Read full review
    Alternatives Considered
    Shopify
    Shopify had the quickest go-to-market and most robust API among the products we compared. CommerceCloud required a VERY LONG integration phase that we just didn't have time for. BigCommerce fell short on the number of features and API coverage that we needed. Overall Shopify gave us the most bang for the buck.
    Incentivized
    Read full review
    Automattic
    WordPress isn't as pretty or easy to use as certain competitors like Jimdo, Squarespace or HubSpot, but it makes up for it with its affordability, familiarity and the ability to find quality outside help easily. The same can't be said for certain competitors, as you might need to find an expert and it could get costly.
    Incentivized
    Read full review
    Scalability
    Shopify
    No answers on this topic
    Automattic
    WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus. Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc. The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc. The scaling possibilities of WordPress are truly endless.
    Read full review
    Return on Investment
    Shopify
    • The pricing of Shopify Plus over the regular Shopify Account solution is about 10x if not 20x the cost. But with this cost comes the increased reliability and trust you have in your eCommerce Software solution/website. We still have a great ROI with the Shopify Plus Pricing.
    • With Shopify Plus, we have been able to drill deeper into a more robust eCommerce experience for our customers
    • With Shopify Plus, we have been able to customize our Website further with recommended apps, features, and customizations based on our Dedicated Account Reps expertise.
    Incentivized
    Read full review
    Automattic
    • Allowed us to being all websites under a single umbrella, saving costs on similar products.
    • It's increased our website turn time and made us faster and more efficient at launching websites.
    • Edits and tweaks happen much faster as we have a customized environment.
    Incentivized
    Read full review
    ScreenShots

    Shopify Plus Screenshots

    Screenshot of The home screen of your Shopify admin, including proactive home cards and reporting and live view insights.Screenshot of Your Shopify Plus store is ready for mobile commerce. Customers can browse and buy from your store with an optimized experience on device.Screenshot of Editing products across sales channels.Screenshot of Easily edit colours, typography, settings, and drag and drop sections for each of your store's templates with the theme editor.