Similarweb vs. Zoho Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Similarweb
Score 8.6 out of 10
N/A
For marketing managers, Similarweb offers competitive analysis across websites and apps, offering insights into traffic sources, user engagement, and market trends. Beyond SEO, Similarweb supports overall digital performance, helping businesses benchmark against competitors and uncover growth opportunities across industries.
$129
per month per user
Zoho Social
Score 9.2 out of 10
N/A
Zoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard. Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter),…
$15
per month
Pricing
SimilarwebZoho Social
Editions & Modules
Sales Intelligence - Individual
$129
per month 1 user
Web Intelligence - Starter
$199
per month 1 user
Web Intelligence - Professional
$399
per month 1 user
Shopper Intelligence - Business
$25000
per year 5 users
Web Intelligence - Team
Custom
5 users
Web Intelligence - Enterprise
Custom
per year 10 users
Free
$0
per month per user
Standard
$15
per month per user
Professional
$40
per month per user
Premium
$65
per month 3 users
Agency
$320
per month 5 users
Agency Plus
$460
per month 5 users
Offerings
Pricing Offerings
SimilarwebZoho Social
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsThe Starter and Professional plans are available with monthly subscriptions, ideal for individuals or small teams. For larger organizations, the Team and Enterprise packages are customized annual solutions, tailored to specific goals and scale. These plans are for marketers, market researchers, and SEO/PPC teams looking to track competitors, uncover market trends, and benchmark performance.Add Ons Users at $10 / user / month Brands $10 / brand / month Discount available for annual pricing.
More Pricing Information
Community Pulse
SimilarwebZoho Social
Features
SimilarwebZoho Social
SEO
Comparison of SEO features of Product A and Product B
Similarweb
7.9
13 Ratings
4% below category average
Zoho Social
-
Ratings
Keyword analysis7.913 Ratings00 Ratings
SERP ranking tracking7.19 Ratings00 Ratings
Competitive analysis8.812 Ratings00 Ratings
Market Research
Comparison of Market Research features of Product A and Product B
Similarweb
7.6
14 Ratings
15% below category average
Zoho Social
-
Ratings
Competitor Research8.614 Ratings00 Ratings
Competitor alerts8.28 Ratings00 Ratings
Market Insights and Reports7.35 Ratings00 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Similarweb
-
Ratings
Zoho Social
8.6
416 Ratings
12% above category average
Sentiment analysis00 Ratings8.3295 Ratings
Broad channel coverage00 Ratings8.9410 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Similarweb
-
Ratings
Zoho Social
9.0
491 Ratings
11% above category average
Content planning and scheduling00 Ratings9.4489 Ratings
Audience targeting00 Ratings8.7345 Ratings
Content optimization00 Ratings8.6404 Ratings
Workflow management00 Ratings9.328 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Similarweb
-
Ratings
Zoho Social
8.9
398 Ratings
10% above category average
Automated routing and prioritization00 Ratings8.5339 Ratings
Customer interaction histories00 Ratings8.7373 Ratings
Bulk actions00 Ratings9.524 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Similarweb
-
Ratings
Zoho Social
8.7
348 Ratings
12% above category average
Lead generation00 Ratings8.3262 Ratings
Content marketing00 Ratings9.0339 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Similarweb
-
Ratings
Zoho Social
9.3
481 Ratings
11% above category average
Twitter00 Ratings9.4430 Ratings
Facebook00 Ratings9.4470 Ratings
LinkedIn00 Ratings9.4423 Ratings
Google+00 Ratings9.1276 Ratings
Instagram00 Ratings9.5400 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Similarweb
-
Ratings
Zoho Social
8.6
394 Ratings
11% above category average
Campaign success analytics00 Ratings8.7390 Ratings
Real-time tracking00 Ratings9.324 Ratings
Competitor analysis00 Ratings7.7238 Ratings
Account management
Comparison of Account management features of Product A and Product B
Similarweb
-
Ratings
Zoho Social
9.2
431 Ratings
15% above category average
Role-based user permissions & privileges00 Ratings9.0335 Ratings
Mobile access00 Ratings9.3409 Ratings
Best Alternatives
SimilarwebZoho Social
Small Businesses
Zoho Social
Zoho Social
Score 9.2 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
Conductor
Conductor
Score 9.2 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Conductor
Conductor
Score 9.2 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SimilarwebZoho Social
Likelihood to Recommend
8.2
(118 ratings)
9.4
(492 ratings)
Likelihood to Renew
9.1
(1 ratings)
8.9
(14 ratings)
Usability
7.3
(4 ratings)
9.5
(320 ratings)
Availability
-
(0 ratings)
8.2
(2 ratings)
Performance
-
(0 ratings)
8.2
(3 ratings)
Support Rating
6.8
(4 ratings)
9.3
(220 ratings)
Online Training
-
(0 ratings)
8.2
(1 ratings)
Implementation Rating
8.2
(1 ratings)
8.4
(5 ratings)
Configurability
-
(0 ratings)
7.3
(2 ratings)
Ease of integration
-
(0 ratings)
3.6
(2 ratings)
Product Scalability
-
(0 ratings)
8.2
(3 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(2 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(2 ratings)
User Testimonials
SimilarwebZoho Social
Likelihood to Recommend
Similarweb LTD
Similarweb is our go-to tool for SEO research. We can identify high-value keywords, track our rankings, and monitor changes in our website's traffic. This data is invaluable for optimizing our content and ensuring we rank high on search engine results pages.
Read full review
Zoho
We have a few videos to share on our social media accounts: Linked in, facebook, instagram, twitter, youtube, another personal youtube account, and tiktok. First of the videos will be shared now, but the second one should be shared 3 hours later, and the third one 6 hours later. Also, with some text, on each share... You give this job to a personnel and thrust they will be fast enough to login those accounts and share the content almost at the same time, with no mistakes on the texts we use, and you thing you are done, right? It doesn't work that way in real life situations. However, you can share the same text and video to every platform momentarily by clicking a button by Zoho Social. you can also schedule posts to be shared later at a certain time and date. Now, you can concentrate to develop the character and details of your campaign. And, also, now, you have a personnel who can be useful at some other work
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Pros
Similarweb LTD
  • Competitive Analysis: Similarweb has provided us with a comprehensive toolkit for analyzing web traffic and audience behavior for various sports teams, leagues, and players. We can compare and contrast their online presence, helping us gain a competitive edge by understanding their digital strategies.
  • Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providing insights into the online presence and reach of potential partners.
  • Audience Demographics: One of the standout features of Similarweb is its ability to provide detailed audience demographics. We can pinpoint the age groups, locations, and interests of online visitors, which is crucial for tailoring content, promotions, and sponsorship deals effectively.
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Zoho
  • Zoho Social helps us develop posts, and it facilitates the automated publishing, which is vital in sharing the content we want.
  • Besides, Zoho Social is fruitful in customer engagement plan, where the software manages different accounts, and there is free communications throughout.
  • Finally, there is social media evaluation, monitoring, and analytics, and all of them brings to us an inference that is accurate and digital.
Read full review
Cons
Similarweb LTD
  • Sometimes I find it takes time to find exactly where a certain analysis I had looked at previously is when I go to replicated. Website could be streamlined that way.
  • You can only compare 5 companies at a time on the website but often I'd like to compare more. You can always download the data to compare two different searches, but that adds time.
Read full review
Zoho
  • I wanted to use the ability to have Zoho queue the posts, but I wanted to choose the start time of the first post for a few days in the future and I did not find an easy way to set that.
  • I wish there were a box with a cheat sheet of the sizes that each social media platform allows for it's video and pictures in the dialogue box for posting so I can be sure to choose appropriate content.
  • I do think it's a bit expensive, especially for my needs, but I like the ease of use. I will continue to do what I can to get this service discounted until I can no longer afford it.
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Likelihood to Renew
Similarweb LTD
I use it every single day and its essential to succeeding in my role
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Zoho
Zoho Social is the BEST! I have found the perfect solution to social media marketing! It is extremely affordable and I highly recommend it! Create a post once and post it to 5 or more social media platforms! LOVE IT!! :)
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Usability
Similarweb LTD
Similarweb is a very easy to use tool and gives us data on the go. It takes only a few clicks to get the relevant data. However, I have deducted 2 points as it only allows us to add 5 websites at a time on the platform, and data availability is only for the last 37 months.
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Zoho
The reason behind assigning this rating stems from the software's remarkable ability to seamlessly integrate intricate functionalities with an incredibly user-friendly interface. It strikes an exceptional balance between sophisticated features and ease of use, making it a standout solution in its category. The software's attention to user experience, coupled with its comprehensive project tracking capabilities, has undoubtedly left a positive impression. This rating reflects my appreciation for how effortlessly it empowers teams to manage projects, collaborate effectively, and achieve their goals with utmost efficiency
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Support Rating
Similarweb LTD
Support is just helpful and effective when you need them; we have only needed to contact them once about a misunderstanding while setting up our Market Analysis. Since we don't really contact them too often, it's hard to offer anything but a positive rating from the single positive experience we had with tech support.
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Zoho
I have not needed support for Zoho Social. This comment requirement is confusing to me as I must find text to fill the requirement of a minimum of 50 words. There should be a non-applicable button that allows either user to skip a question or then require a shorter explanation like in my first sentence. Geez, now I have to give a rating while never using the feature.
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Implementation Rating
Similarweb LTD
We liked it, things can always be better
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Zoho
No answers on this topic
Alternatives Considered
Similarweb LTD
Whilst data.ai has strong app competitor intelligence data, Similarweb do a better job of showing the upstream and downstair behaviour across desktop and mobile web. Additionally, Similarweb's channel marketing mix goes deeper and allows us to understand a wider set of channels and be able to get a holistic understanding of our overall marketing strategy performance
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Zoho
Zoho Social is a great social media management tool that allows businesses, and individuals, to manage multiple social media accounts, schedule posts, track analytics, and engage with followers. It competes well with other social media management tools such as Hootsuite, Buffer, Sprout Social, Agora Pulse, and Hubspot. Zoho Social stands out for its integration capabilities with other Zoho applications and affordability for small to medium-sized businesses. Each tool has its own strengths and weaknesses, and businesses should evaluate them based on their specific needs and goals. The biggest fallacy for Zoho is its restriction on scheduling tools on the free plan who have social and personal needs. I believe this can be circumvented by Zoho periodically making an advertisement to one's feed.
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Return on Investment
Similarweb LTD
  • Boosting Organic Search Traffic: By leveraging the data and insights provided by Similarweb PRO, we have helped several businesses significantly improve their traffic from organic search. The platform's keyword research, competitor analysis, and market trend identification capabilities have enabled us to create tailored and effective SEO strategies for our clients, resulting in increased visibility and traffic growth.
  • Securing New Projects: Similarweb PRO's unique insights have given us a competitive edge in the consulting space, allowing us to secure projects by offering valuable information that other firms could not provide. Our ability to analyze competitors' strategies, track market trends, and assess marketing channel effectiveness using Similarweb PRO's data has made us stand out among other consulting firms, ultimately leading to new business opportunities and project wins.
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Zoho
  • I had a month-long delay in launching my website. Zoho Social allowed me to continue to build an audience and anticipation while the website technical issues were worked out.
  • The free trial meant I could give it a good try before spending any of my precious startup budget.
Read full review
ScreenShots

Similarweb Screenshots

Screenshot of an analysis of a competitors' traffic spikes and trends over time.Screenshot of an analysis that tracks market performance trends to stay aligned with consumer demand, spot shifts early, and keep a brand's strategy in sync with the market.Screenshot of search volume trend monitoring, used to gauge any website’s health, understand shifts in interest and activity, and stay ahead of emerging patterns.Screenshot of an analysis of audience overlap to understand user behavior across websites, uncover shared traffic and keywords, and identify where audiences intersect.Screenshot of keyword research, displaying how competitors use the keyword, spot hidden opportunities, and craft winning strategies to own it.

Zoho Social Screenshots

Screenshot of the Zoho Social interface, which appears when logging into an account. It provides navigation to switch between brands, monitor follower growth, and analyze post performance across connected channels—offering a unified view of an organization's social media health, posts, and interactions.Screenshot of the interface to publish content across all connected channels at once, or by selecting specific ones individually. It also offers the option to schedule posts for later or use SmartQ to automatically pick the best time for optimal engagement.Screenshot of the interface to manage all social media conversations, including direct messages, comments, and mentions, across all channels in a single unified inbox.Screenshot of the Monitor feature, used to track keywords, relevant accounts, and content, with notifications.Screenshot of an example of Zoho Social's data-driven insights, used to crunch numbers and generate reports.Screenshot of the Social Media Calendar, used to plan and deliver experiences.