Sprout Social vs. Storify (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Sprout Social
Score 8.1 out of 10
N/A
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…
$249
per month per user
Storify (discontinued)
Score 8.0 out of 10
N/A
Storify was a social curation platform that collects updates from social networks, to create a new story format that is interactive, dynamic and social. It was acquired by Adobe, and has been retired (May 2018).N/A
Pricing
Sprout SocialStorify (discontinued)
Editions & Modules
Standard
$199 annual / $249 monthly
per user/per month
Professional
$299 annual / $399 monthly
per user/per month
Advanced
$399 annual / $499 monthly
per user/per month
Free Trial
Free
for 30 days
No answers on this topic
Offerings
Pricing Offerings
Sprout SocialStorify (discontinued)
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Sprout SocialStorify (discontinued)
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Sprout Social
7.2
53 Ratings
6% below category average
Storify (discontinued)
-
Ratings
Boolean keyword searches6.739 Ratings00 Ratings
Filtering out noise/spam6.943 Ratings00 Ratings
Sentiment analysis6.924 Ratings00 Ratings
Broad channel coverage8.134 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Sprout Social
4.9
57 Ratings
47% below category average
Storify (discontinued)
-
Ratings
Content planning and scheduling7.057 Ratings00 Ratings
Audience targeting3.148 Ratings00 Ratings
Content optimization3.749 Ratings00 Ratings
Workflow management5.952 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Sprout Social
5.9
55 Ratings
31% below category average
Storify (discontinued)
-
Ratings
Automated routing and prioritization2.825 Ratings00 Ratings
Customer interaction histories7.751 Ratings00 Ratings
Bulk actions7.246 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Sprout Social
4.7
39 Ratings
48% below category average
Storify (discontinued)
-
Ratings
Lead generation2.531 Ratings00 Ratings
Content marketing3.135 Ratings00 Ratings
Paid media management6.23 Ratings00 Ratings
Campaigns and promotions7.24 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Sprout Social
7.5
59 Ratings
13% below category average
Storify (discontinued)
-
Ratings
Twitter7.757 Ratings00 Ratings
Facebook6.459 Ratings00 Ratings
LinkedIn8.252 Ratings00 Ratings
Google+7.721 Ratings00 Ratings
Instagram7.049 Ratings00 Ratings
Pinterest7.214 Ratings00 Ratings
YouTube8.01 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Sprout Social
5.8
58 Ratings
30% below category average
Storify (discontinued)
-
Ratings
Campaign success analytics4.354 Ratings00 Ratings
Real-time tracking6.455 Ratings00 Ratings
Competitor analysis6.847 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Sprout Social
7.6
58 Ratings
7% below category average
Storify (discontinued)
-
Ratings
Role-based user permissions & privileges7.655 Ratings00 Ratings
Mobile access7.551 Ratings00 Ratings
Best Alternatives
Sprout SocialStorify (discontinued)
Small Businesses
Publer
Publer
Score 9.8 out of 10
Growave
Growave
Score 9.4 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Sprout SocialStorify (discontinued)
Likelihood to Recommend
7.4
(115 ratings)
9.6
(21 ratings)
Likelihood to Renew
9.0
(62 ratings)
8.0
(16 ratings)
Usability
7.0
(42 ratings)
9.0
(2 ratings)
Availability
7.7
(8 ratings)
-
(0 ratings)
Performance
8.0
(7 ratings)
-
(0 ratings)
Support Rating
5.1
(37 ratings)
-
(0 ratings)
Online Training
7.3
(3 ratings)
-
(0 ratings)
Implementation Rating
10.0
(11 ratings)
9.0
(1 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
Sprout SocialStorify (discontinued)
Likelihood to Recommend
Sprout Social
Sprout [Social] is great for small businesses, small agencies and those who need a platform but don't want to spend a fortune. If you need multiple user log-in's, the cost will add up. This is great to share a log-in for different people to use or add one or two users
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Discontinued Products
I would advise that Storify is easy to use and includes many built-in resources, such as search tools, but that its application can be improved even more by combining it with other tools such as Google News (also accessible in Storify, but using standalone site is easy), Twitter (corporate and 3rd party) search tools and media management / "clipping" services like Vocus
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Pros
Sprout Social
  • The Landscape system that Sprout Social offers allows me to modify all the images that I want to publish on my social networks. This service allows me to modify the size of the image, add filters, modify the colors and much more, it is a very important tool to be able to have a better presentation of the images that we use in our publications on social networks.
  • It offers me a perfect statistical system where I can consult all kinds of movements that have occurred in all my social networks, I can see statistics individually or generally. The statistics allow me to see group reports, participation, information on audience movement on Twitter, Facebook or LinkedIn and also allow me to view the activity that has occurred in my account.
  • Sprout Social allows me to view a record in real time that shows me all the movements that my social networks are having by my employees. As Director of the Marketing Sector, this is a very important role, as I can know what actions my employees are taking to improve marketing with social networks.
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Discontinued Products
  • In today's world, some stories break or even take place on social media. Storify allows journalists to easily curate these conversations about news and shape them into stories.
  • Storify's interface is easy to use and can be taught in minutes. My college journalism students take to it quickly and love working with it.
  • Storify can employ any social media that I can think of. If a story is being discussed in the social media world, you can find it in words, photos, videos, etc.
  • Telling stories through Storify is a creative process that I see becoming more prominent in the future.
  • Products you create in Storify are easy to embed or use for other purposes.
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Cons
Sprout Social
  • I'd love to see more robust tag reporting capabilities, but they mentioned that this is something in the pipeline for improvement.
  • I wish it was easier to batch content and shift it to approval or draft mode. Sometimes clients can change their mind and moving through each post individually can be a bit time consuming. This is a very minor thing.
  • I'd love to see more customization options come to its reporting feature so we can insert graphics. Currently it supports the insertion of text only.
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Discontinued Products
  • We like to live-tweet academic conferences and events. We think of it as collaborative note-taking. Storify is a great place to "file" these notes for later reference, but it falls a bit short as a place to go during the live-tweeted event. This is due to the fact that it is slow to refresh, if I add a tweet to the story, it can take up to a few minutes for it to appear for other users viewing that story. So we definitely use Storify in these events, but it's an after thought rather than an integrated part of the live activity.
  • Storify is not as powerful as other social media platforms when it comes to driving new audiences to our content. Facebook, Twitter, and Google + help us expand our networks. Storify is more functional as an organization tool that we can use to engage our existing network.
  • Each Storify story seems to exist in a silo. It does not make natural connections between stories that might be emerging around the same interest or topic. In academics for example, we have created Storify stories around the value of a Liberal Arts Education. It turns out that others were doing the same, but we only discovered that by accident; Storify was not connecting the dots for us.
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Likelihood to Renew
Sprout Social
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
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Discontinued Products
Storify is worth it if you and your organization is creating a lot of social media buzz. If there are less than 15 people that are a part of the social media conversation, you really don't need to use this tool. It's most effective as an organizational storytelling tool, so you need to find a way to get people talking about you before you implement it.
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Usability
Sprout Social
Sprout Social is extremely user-friendly. The publishing feature is easy to use, and provides previews of what your content will look like once posted. I also love the calendar view where you can view all posts you have scheduled for the month. The collaborative nature of the platform makes working directly in Sprout Social with clients a breeze, and we are seeing our content get approved much faster.
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Discontinued Products
From the day I first started using it, Storify has always made total sense. It's not the kind of product that forces you grit your teeth a lot or go into cumbersome customer support areas or fumble around forever only to be unhappy with the end result. I have been able to successfully use the product from the beginning
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Reliability and Availability
Sprout Social
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
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Discontinued Products
No answers on this topic
Performance
Sprout Social
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
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Discontinued Products
No answers on this topic
Support Rating
Sprout Social
Sprout Social's customer support is extremely prompt and always helpful. Not only do they provide quick and useful service, but the representatives follow up multiple times to ensure that the issue is fully address and/or completely resolved. The overall experience is exemplary; very few other companies provide comparable service.
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Discontinued Products
No answers on this topic
Online Training
Sprout Social
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
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Discontinued Products
No answers on this topic
Implementation Rating
Sprout Social
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
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Discontinued Products
Practice makes perfect. The more often any new tool is used, the more comfortable the implementer is with the tool. Also, there is a natural tendency with any new tool, to want to use it a great deal. Identifying proper uses as they relate to your overall marketing goals is key to any decision to use a tool.
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Alternatives Considered
Sprout Social
I used Buffer previous to Sprout Social for two years. It was a good solution as we were getting a handle on scheduling content. It was the first real tool we had for this. But we outgrew it and they began removing features that were critical to our workflow, such as the RSS Feed. While their 50% off policy for non-profits was very helpful, once we started adding up the cost to use features like Replies and Analytics, we discovered that our needs were simply too robust for Buffer to handle. Sprout Social was the solution suggested by all our peers and we've been very happy with it ever since.
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Discontinued Products
I addressed this in an earlier comment, but Storify is truly the best that I have found for displaying things in a narrative form. Other alternatives are more visually pleasing (like Tint, RebelMouse), but don't handle the narrative form so well. Those other platforms also do not display text only social posts quite as well.
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Return on Investment
Sprout Social
  • Sprout has given insights to lead our creative refreshes every quarter. As we have a healthy budget on paid social, it is crucial to understand the type of creative that works best.
  • Sprout has the ability to send notifications based on certain types of messages received. This is crucial for social media teams who don't have 24/7 coverage but need to be notified of urgent matters.
  • Sprout has saved me hours of time as I no longer pull analytics natively from each social platform. The generated reports give me a look at all of the platforms and can be customized.
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Discontinued Products
  • My Storify stories ran the gamut of thousands of readers to a few dozen. That was on me as far as how engaging the content was/interest in the topic I came up with, probably the length of the Storify stories as well, and how much my stories were shared by others. Those reader numbers were not unique by the way, and unfortunately counted when I looked at my own story (even though I was logged in and they could tell it was me).
  • My objectives were to let people in on a narrative story they may have missed and to cement a passing social conversation into something more long-lasting. These Storify stories are now a part of a Tumblr blog and thus can be more easily accessed. Those aren't hard and fast numbers, but Storify helped me reach my objectives nonetheless.
  • As somewhat of a disclaimer, my use of Storify was not conducted for a client but as a social media experiment so I could interact with some digital transmedia storytelling. Storify was simply one piece of an integrated online persona. That being said, it was easy to track how many people had seen my Storify stories to see which were the most popular.
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ScreenShots

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.