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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Sprout Social

    Score8.4 out of 10
    N/ASprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…

    $249

    per month per user

    Yext

    Score6.2 out of 10
    N/AYext is a digital experience software provider headquartered in New York, New York.N/A
    Pricing
    Sprout SocialYext
    Editions & Modules
    Essentials
    $79 per seat/per month annual / $99 per seat/per month monthly
    Standard
    $199 annual / $249 monthly
    per user/per month
    Professional
    $299 annual / $399 monthly
    per user/per month
    Advanced
    $399 annual / $499 monthly
    per user/per month
    Free Trial
    Free
    for 30 days
    No answers on this topic
    Offerings
    Pricing Offerings
    Sprout SocialYext
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—The cost of Yext varies depending on a number of factors such as package type, business size, entity count, and more. To create a solution that fits your business goals, please contact us or request a demo.
    More Pricing Information
    Features
    Sprout SocialYext
    Listening/monitoring
    Comparison of Listening/monitoring features of Sprout Social and Yext
    Feature
    Sprout Social
    7.3
    114 Ratings
    5% below category average
    Yext
    -
    Ratings
    Boolean keyword searches6.980 Ratings00 Ratings
    Filtering out noise/spam7.196 Ratings00 Ratings
    Sentiment analysis7.077 Ratings00 Ratings
    Broad channel coverage8.090 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Sprout Social and Yext
    Feature
    Sprout Social
    8.3
    145 Ratings
    2% above category average
    Yext
    -
    Ratings
    Content planning and scheduling9.2145 Ratings00 Ratings
    Audience targeting7.2110 Ratings00 Ratings
    Content optimization8.2126 Ratings00 Ratings
    Workflow management8.4126 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Sprout Social and Yext
    Feature
    Sprout Social
    7.9
    132 Ratings
    3% below category average
    Yext
    -
    Ratings
    Automated routing and prioritization7.687 Ratings00 Ratings
    Customer interaction histories8.1116 Ratings00 Ratings
    Bulk actions8.1115 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Sprout Social and Yext
    Feature
    Sprout Social
    7.1
    96 Ratings
    9% below category average
    Yext
    -
    Ratings
    Lead generation6.869 Ratings00 Ratings
    Content marketing8.192 Ratings00 Ratings
    Paid media management6.23 Ratings00 Ratings
    Campaigns and promotions7.24 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Sprout Social and Yext
    Feature
    Sprout Social
    8.4
    144 Ratings
    1% above category average
    Yext
    -
    Ratings
    Twitter8.8126 Ratings00 Ratings
    Facebook8.7143 Ratings00 Ratings
    LinkedIn8.6130 Ratings00 Ratings
    Google+7.946 Ratings00 Ratings
    Instagram8.6132 Ratings00 Ratings
    Pinterest8.246 Ratings00 Ratings
    YouTube8.01 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Sprout Social and Yext
    Feature
    Sprout Social
    8.2
    146 Ratings
    6% above category average
    Yext
    -
    Ratings
    Campaign success analytics8.6138 Ratings00 Ratings
    Real-time tracking8.1134 Ratings00 Ratings
    Competitor analysis7.8120 Ratings00 Ratings
    Account management
    Comparison of Account management features of Sprout Social and Yext
    Feature
    Sprout Social
    8.1
    138 Ratings
    2% above category average
    Yext
    -
    Ratings
    Role-based user permissions & privileges8.8132 Ratings00 Ratings
    Mobile access7.3124 Ratings00 Ratings
    Security
    Comparison of Security features of Sprout Social and Yext
    Feature
    Sprout Social
    -
    Ratings
    Yext
    10.0
    3 Ratings
    21% above category average
    Role-based user permissions00 Ratings10.03 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Sprout Social and Yext
    Feature
    Sprout Social
    -
    Ratings
    Yext
    9.8
    3 Ratings
    20% above category average
    API00 Ratings10.03 Ratings
    Internationalization / multi-language00 Ratings9.73 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Sprout Social and Yext
    Feature
    Sprout Social
    -
    Ratings
    Yext
    9.0
    1 Ratings
    22% above category average
    Admin section00 Ratings9.01 Ratings
    Web Content Management
    Comparison of Web Content Management features of Sprout Social and Yext
    Feature
    Sprout Social
    -
    Ratings
    Yext
    8.0
    2 Ratings
    17% above category average
    SEO support00 Ratings5.01 Ratings
    Bulk management00 Ratings9.42 Ratings
    Availability / breadth of extensions00 Ratings9.42 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Sprout Social and Yext
    Feature
    Sprout Social
    -
    Ratings
    Yext
    10.0
    1 Ratings
    21% above category average
    Conversion tracking00 Ratings10.01 Ratings
    Digital Experience Platform
    Comparison of Digital Experience Platform features of Sprout Social and Yext
    Feature
    Sprout Social
    -
    Ratings
    Yext
    8.9
    3 Ratings
    2% below category average
    Cloud enablement00 Ratings7.01 Ratings
    Content aggregation00 Ratings9.01 Ratings
    Content classification00 Ratings8.01 Ratings
    DXP Third-Party Integrations00 Ratings10.02 Ratings
    Multi-website management00 Ratings10.02 Ratings
    Digital asset management00 Ratings9.52 Ratings
    Best Alternatives
    Sprout SocialYext
    Small Businesses
    Sendible
    Score6.8 out of 10
    Xperience by Kentico
    Score7 out of 10
    Medium-sized Companies
    CoSchedule
    Score10 out of 10
    Sitecore Digital Experience Platform
    Score8.9 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.2 out of 10
    Progress Sitefinity
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Sprout SocialYext
    Likelihood to Recommend
    8.4
    (203 ratings)
    9.1
    (25 ratings)
    Likelihood to Renew
    9.2
    (67 ratings)
    -
    (0 ratings)
    Usability
    8.5
    (130 ratings)
    9.2
    (4 ratings)
    Availability
    7.7
    (8 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (7 ratings)
    -
    (0 ratings)
    Support Rating
    1.5
    (39 ratings)
    6.3
    (12 ratings)
    Online Training
    7.3
    (3 ratings)
    -
    (0 ratings)
    Implementation Rating
    1.0
    (12 ratings)
    -
    (0 ratings)
    Ease of integration
    8.1
    (42 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Sprout SocialYext
    Likelihood to Recommend
    Sprout Social
    Sprout is typically the first platform that comes to mind when I think of social media content scheduling/platform management/social media management. However, Sprout is very pricey, and I don’t think there’s an obvious standout element that helps differentiate it from other scheduling platforms. For organizations with only a few social media profiles, I’d be more likely to recommend lower-cost or free platforms as opposed to Sprout. I’d probably only recommend Sprout for organizations with dozens or hundreds of social media accounts
    Incentivized
    Read full review
    Yext
    We have multiple branch locations throughout our market area. It's very challenging to manage the web listings for each location, with a large volume of listings across numerous platforms for each of those locations. Yext significantly reduces the workload by allowing me to make a single update and Yext automatically pushes the notifications across the other platforms
    Incentivized
    Read full review
    Pros
    Sprout Social
    • Social Scheduling: Sprout Social makes it easier than any platform I've used to schedule posts with each, and to batch-schedule the same post to run on multiple dates. The scheduling platform is intuitive and easy to understand.
    • Social Reporting: With just a few clicks of the button, you can easily export reports that are easy for both social media experts and complete novices to understand. I like how you can get a report within 60 seconds or so if needed.
    • Customer Service/Help: Whenever I've had a question, both my Sprout Social rep and the Help Center have been extremely easy to contact and quick to reply. Problems are solved very fast and it's made easy to understand.
    Incentivized
    Read full review
    Yext
    • Yext is very, very user-friendly and easy to use.
    • Yext provides information within the portal on how you can enhance your listings as well as how you can fix any issues with your listings that may exist.
    • Yext's dedicated account managers can help you with any issues that may arise. For example our location pin on Apple Maps was wrong on one of our clinic listings and our Yext account manager reached out directly to Apple support and fixed the issue.
    Incentivized
    Read full review
    Cons
    Sprout Social
    • I would like for Personal Instagram Accounts to be able to integrate with Sprout Social's Employee Advocacy platform. You are able to connect personally accounts to Sprout Social itself, which is great, but for employee re-sharing internal stories, this is not possible unless it is with a Business Instagram account.
    • I would like for the left hand tool bar to be more user friendly. There are so many tools and settings that are available, and I would like for it to be simplified in a way that makes it less cluttered.
    • An improvement can be made with the Sprout Social Mobile App. The user friendliness of the app does not allow as much autonomy as the regular webpage.
    Incentivized
    Read full review
    Yext
    • Cost. This platform offers a lot of powerful features, but it has an expensive barrier to entry.
    • Annual contracts limit flexibility for smaller companies
    • The biggest drawback is that you need to keep your subscription active or listings/citation data will revert back to what it was pre-Yext implementation
    Incentivized
    Read full review
    Likelihood to Renew
    Sprout Social
    Sprout Social is the best platform out there for social-media management, and now that I have all my clients using Sprout Social, it would be sort of silly for me to walk away format at this juncture. The only cloud on the horizon would be if Salesforce bought it (as has been rumored) and put it inside its walled garden.
    Incentivized
    Read full review
    Yext
    No answers on this topic
    Usability
    Sprout Social
    Sprout Social is straightforward to use - built for anyone regardless of tech experience to be able to navigate. It integrates pretty seamlessly to the native platforms and brings a lot of things together to make a seamlessly experience for seasoned social media managers.
    Incentivized
    Read full review
    Yext
    Yext is pretty easy and straightforward to utilize out of the box. While I work for a digital marketing agency, and this is second nature to me at this point, I do believe the average SMB owner with zero digital marketing experience could be a proficient Yext user within 1 hour or so of usage. It's easy
    Incentivized
    Read full review
    Reliability and Availability
    Sprout Social
    Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
    Read full review
    Yext
    No answers on this topic
    Performance
    Sprout Social
    It is quick to post, however you have to refresh the page every time you add a new scheduled item.
    Read full review
    Yext
    No answers on this topic
    Support Rating
    Sprout Social
    The chat and online resources are great. The managers are too. They go through account reps pretty fast. Also, not a lot of onboarding once a product or service is sold. The ticket request system is terrible, they have too many people switching off roles, they take a long time to get back to you and don't plan on anything being fixed over a weekend - even if you have a problem. Their customer service via tickets is the worst.
    Incentivized
    Read full review
    Yext
    Have been very impressed with the support we receive from Yext. I always feel I am listened to and if I have any problems or concerns they are quickly addressed. I have multiple ways to obtain support, either technical or strategic support, and they are responsive. I couldn't ask for more.
    Incentivized
    Read full review
    Online Training
    Sprout Social
    Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
    Read full review
    Yext
    No answers on this topic
    Implementation Rating
    Sprout Social
    Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
    Read full review
    Yext
    No answers on this topic
    Alternatives Considered
    Sprout Social
    We started this agency using Later and switched to Iconosqaure because we needed more in-depth reporting. We switched from Iconosquare to Sprout Social because of the continuous scheduling bugs/issues we were having with our account and our terrible experience with their Customer Service team. We are planning to close our Sprout Social account and move to HeyOrca because of cost, ease of use, and the basic scheduling features Sprout Social doesn't offer.
    Incentivized
    Read full review
    Yext
    We initially chose Yext because it provided the greatest control for our multiple listings. Plus, it had access to the most publishers. However, when evaluating Synup we were very impressed. You would not go wrong to choose either!
    Incentivized
    Read full review
    Return on Investment
    Sprout Social
    • One positive impact has been a huge time saver for our team. Where we once had multiple systems and delays from producing content to approval to publishing, now everything is seamless.
    • Another positive impact is streamlining the onboarding process for new team members. Sprout Social is user-friendly and intuitive, making it easy to study even for someone completely new to social media.
    • One negative impact has been the time it takes to wade through irrelevant social listening posts. The filtering is not effective enough to eliminate the noise.
    Incentivized
    Read full review
    Yext
    • Consistency in business listing management - without Yext, we would surely have more inconsistencies with our business address across the web. This can lead to poor communication to our customers, and potentially lost business if we lose trust as a reputable business.
    • Yext saves me hours of legwork to manage numerous web listing platforms individually.
    Incentivized
    Read full review
    ScreenShots

    Sprout Social Screenshots

    Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.

    Yext Screenshots

    Screenshot of Yext Knowledge GraphScreenshot of Yext ListingsScreenshot of Yext PagesScreenshot of Yext ReviewsScreenshot of Yext SearchScreenshot of Yext Analytics