What users are saying about
106 Ratings
106 Ratings
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Score 8 out of 100
52 Ratings
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Score 9.2 out of 100

Likelihood to Recommend

SpyFu

Overall Spyfu isn't to shabby of a platform. Is the best? No. Is it the worst? Also no. But it is a good option for any ad agency that does search engine marketing, whose client focus is larger than small medium businesses. However once you get to the major enterprise size advertisers, you may have outgrown the platform.
Jonathan Kagan | TrustRadius Reviewer

WordStream Advisor

Do you currently use Google AdWords to drive new business for your website? Then you need WordStream. The best scenario where it has helped me is time. I used to spend easily 20 hours a week analyzing data, making minor changes, adjusting budgets, trying to just master Google AdWords! But now I'm able to spend maybe 2-3 hours a week on Google AdWords and put the rest of my attention on other responsibilities. WordStream has mastered making my time more efficient.
Mark Rueckert | TrustRadius Reviewer

Feature Rating Comparison

SEO

SpyFu
6.8
WordStream Advisor
Keyword analysis
SpyFu
8.1
WordStream Advisor
Backlink management
SpyFu
6.0
WordStream Advisor
SERP ranking tracking
SpyFu
7.4
WordStream Advisor
Page grader
SpyFu
6.2
WordStream Advisor
Competitive analysis
SpyFu
8.7
WordStream Advisor
Site audit / diagnostics
SpyFu
6.2
WordStream Advisor
Site recommendations
SpyFu
5.8
WordStream Advisor
Task management
SpyFu
6.0
WordStream Advisor

SEO Channels

SpyFu
6.9
WordStream Advisor
Local SEO
SpyFu
7.4
WordStream Advisor
Social SEO
SpyFu
6.5
WordStream Advisor
Mobile SEO
SpyFu
6.2
WordStream Advisor
Global SEO
SpyFu
7.4
WordStream Advisor

SEO Platform & Account Management

SpyFu
6.2
WordStream Advisor
Multi-domain support
SpyFu
6.6
WordStream Advisor
Integration with web analytics tools
SpyFu
5.9
WordStream Advisor

Pros

SpyFu

  • Gets info on competitor's websites. Simply putting in a domain name allows us to see what keywords they rank for organically, how much they spend on PPC and what their ads look like.
  • Finds the best keywords for our clients. By showing what keywords are going to cost, how many searches per month, etc. it allows us to plan budgets more accurately.
George Louvis | TrustRadius Reviewer

WordStream Advisor

  • Definitely go with a consultant. It amazed me how quickly our consultant was able to understand our business and what we sell. He was the best resource for our newly-digitized marketing team.
  • The negative keywords section was a hugely helpful tool. It saved us from so much unnecessary spend while making it easy to add negatives.
  • How quickly changes implemented were updated on AdWords was amazing. It's live, so no lag and unnecessary spend.
Kaitlin Berg | TrustRadius Reviewer

Cons

SpyFu

  • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
  • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
Anonymous | TrustRadius Reviewer

WordStream Advisor

  • While the basic tools are pretty simple to use, the platform is actually pretty expansive and I don't feel like I've taken advantage of it (yet) as much as I could. It does require some training to get up to speed.
  • Support for Display ad campaigns is limited - this is mainly used as a way to optimize Search campaigns.
  • Reporting. I find the reporting setup to be a bit confusing and still rely on other sources for building out reports on our Adwords performance (Adwords itself and Google Analytics).
Ben Rubenstein | TrustRadius Reviewer

Likelihood to Renew

SpyFu

SpyFu 10.0
Based on 10 answers
Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps.Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
Chris Romero | TrustRadius Reviewer

WordStream Advisor

WordStream Advisor 9.0
Based on 3 answers
Affordable, useful, informative, easy to use, continually updating and staying current
Amber Stanley-Kruth | TrustRadius Reviewer

Support Rating

SpyFu

SpyFu 7.7
Based on 26 answers
I personally think that SpyFu has great support. In my time using this product for both myself and for my clients and customers, I have not experienced any problems with SpyFu or their support for their website or their services.
Anonymous | TrustRadius Reviewer

WordStream Advisor

WordStream Advisor 9.3
Based on 8 answers
I have not had any experience with the customer support team for platform issues, but the account representative checks in with us often and is always available to answer questions. We will usually get on quarterly review calls so that she can share any new updates to the platform and answer questions.
Anonymous | TrustRadius Reviewer

Alternatives Considered

SpyFu

I have not really used any other products. I would say it would be very difficult for something to compare and compete with Spyfu due to its ease of use, great data, and productivity levels. Fortunately I have never had any major problems and would not look for a competitive product to substitute with.
Josh Heintschel | TrustRadius Reviewer

WordStream Advisor

WordStream is a little different from the competition. There are much more expensive solutions that manage the account for you with more features (Kenshoo, Marin, etc) and there are cheaper solutions out there that offer some of the features that WordStream provides; however, if a marketer wants to personally manage an account with some aided help than WordStream provides a great, cost-effective solution
Dustin Hovey | TrustRadius Reviewer

Return on Investment

SpyFu

  • SpyFu has had a fairly neutral ROI for our business, as it is fairly cost-effective, but doesn't necessarily provide us with significant returns.
  • SpyFu is nice to have, and I recommend using it - even if just the free version; you really can't lose anything.
  • There are other tools out there similar to SpyFu, but if you haven't tried them yet, SpyFu can be a nice, cost-effective place to get started.
Austin Voigt | TrustRadius Reviewer

WordStream Advisor

  • I've already noted the time savings that WordStream has provided - at leats 5 hours a week (and I like to think that my time is pretty expensive/worth it).
  • Wordstream has paid for itself already, simply in removing junk from our AdWords account - junk keywords, junk AdWords groups, junk matching.
  • I think we'll find, over more time, that Wordstream will continue to provide outstanding value in dropping our CPA - once Google register sthe lack of junk, our CPC will continue to go down.
Anonymous | TrustRadius Reviewer

Pricing Details

SpyFu

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SpyFu Editions & Modules

Edition
Basic$391
Professional$791
Team$2991
  1. per month
Additional Pricing Details

WordStream Advisor

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

WordStream Advisor Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

SpyFu
8.3
WordStream Advisor
9.1

Likelihood to Renew

SpyFu
10.0
WordStream Advisor
9.0

Support Rating

SpyFu
7.7
WordStream Advisor
9.3

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