What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
130 Ratings

SpyFu

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
130 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.1 out of 100
52 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Feature Set Ratings

    SEO

    7.2

    SpyFu

    72%

    WordStream Advisor

    Feature Set Not Supported
    N/A
    SpyFu ranks higher in 8/8 features

    Keyword analysis

    7.4
    74%
    51 Ratings
    N/A
    0 Ratings

    Backlink management

    6.2
    62%
    39 Ratings
    N/A
    0 Ratings

    SERP ranking tracking

    8.0
    80%
    43 Ratings
    N/A
    0 Ratings

    Page grader

    7.5
    75%
    29 Ratings
    N/A
    0 Ratings

    Competitive analysis

    8.9
    89%
    50 Ratings
    N/A
    0 Ratings

    Site audit / diagnostics

    7.0
    70%
    32 Ratings
    N/A
    0 Ratings

    Site recommendations

    6.8
    68%
    30 Ratings
    N/A
    0 Ratings

    Task management

    6.2
    62%
    20 Ratings
    N/A
    0 Ratings

    SEO Channels

    7.7

    SpyFu

    77%

    WordStream Advisor

    Feature Set Not Supported
    N/A
    SpyFu ranks higher in 4/4 features

    Local SEO

    7.6
    76%
    32 Ratings
    N/A
    0 Ratings

    Social SEO

    7.9
    79%
    27 Ratings
    N/A
    0 Ratings

    Mobile SEO

    7.8
    78%
    29 Ratings
    N/A
    0 Ratings

    Global SEO

    7.4
    74%
    34 Ratings
    N/A
    0 Ratings

    SEO Platform & Account Management

    8.4

    SpyFu

    84%

    WordStream Advisor

    Feature Set Not Supported
    N/A
    SpyFu ranks higher in 2/2 features

    Multi-domain support

    8.5
    85%
    27 Ratings
    N/A
    0 Ratings

    Integration with web analytics tools

    8.2
    82%
    18 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • SpyFu is rated higher in 1 area: Likelihood to Renew
    • WordStream Advisor is rated higher in 2 areas: Likelihood to Recommend, Support Rating

    Likelihood to Recommend

    8.4

    SpyFu

    84%
    61 Ratings
    9.1

    WordStream Advisor

    91%
    23 Ratings

    Likelihood to Renew

    10.0

    SpyFu

    100%
    10 Ratings
    9.0

    WordStream Advisor

    90%
    3 Ratings

    Support Rating

    7.6

    SpyFu

    76%
    26 Ratings
    9.5

    WordStream Advisor

    95%
    9 Ratings

    Likelihood to Recommend

    SpyFu

    If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.
    Read full review

    WordStream

    Do you currently use Google AdWords to drive new business for your website? Then you need WordStream. The best scenario where it has helped me is time. I used to spend easily 20 hours a week analyzing data, making minor changes, adjusting budgets, trying to just master Google AdWords! But now I'm able to spend maybe 2-3 hours a week on Google AdWords and put the rest of my attention on other responsibilities. WordStream has mastered making my time more efficient.
    Read full review

    Pros

    SpyFu

    • Keeping a tab on competitors organic and inorganic activities
    • Helps identify where the competitor is getting the backlinks from.
    • Identify competitors top content and the keywords that's bringing them traffic
    • Get proper information of their current and past ADS run on Google.
    Read full review

    WordStream

    • Definitely go with a consultant. It amazed me how quickly our consultant was able to understand our business and what we sell. He was the best resource for our newly-digitized marketing team.
    • The negative keywords section was a hugely helpful tool. It saved us from so much unnecessary spend while making it easy to add negatives.
    • How quickly changes implemented were updated on AdWords was amazing. It's live, so no lag and unnecessary spend.
    Read full review

    Cons

    SpyFu

    • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
    • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
    Read full review

    WordStream

    • While the basic tools are pretty simple to use, the platform is actually pretty expansive and I don't feel like I've taken advantage of it (yet) as much as I could. It does require some training to get up to speed.
    • Support for Display ad campaigns is limited - this is mainly used as a way to optimize Search campaigns.
    • Reporting. I find the reporting setup to be a bit confusing and still rely on other sources for building out reports on our Adwords performance (Adwords itself and Google Analytics).
    Read full review

    Pricing Details

    SpyFu

    Starting Price

    $39 per month

    Editions & Modules

    SpyFu editions and modules pricing
    EditionModules
    Basic$391
    Professional$792
    Team$2993

    Footnotes

    1. per month
    2. per month
    3. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    WordStream Advisor

    Starting Price

    Editions & Modules

    WordStream Advisor editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      SpyFu

      Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
      Read full review

      WordStream

      Affordable, useful, informative, easy to use, continually updating and staying current
      Read full review

      Support Rating

      SpyFu

      SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
      Read full review

      WordStream

      I have not had any experience with the customer support team for platform issues, but the account representative checks in with us often and is always available to answer questions. We will usually get on quarterly review calls so that she can share any new updates to the platform and answer questions.
      Read full review

      Alternatives Considered

      SpyFu

      I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.
      Read full review

      WordStream

      WordStream is a little different from the competition. There are much more expensive solutions that manage the account for you with more features (Kenshoo, Marin, etc) and there are cheaper solutions out there that offer some of the features that WordStream provides; however, if a marketer wants to personally manage an account with some aided help than WordStream provides a great, cost-effective solution
      Read full review

      Return on Investment

      SpyFu

      • Helping us track our ranking.
      • It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
      • You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!
      Read full review

      WordStream

      • I've already noted the time savings that WordStream has provided - at leats 5 hours a week (and I like to think that my time is pretty expensive/worth it).
      • Wordstream has paid for itself already, simply in removing junk from our AdWords account - junk keywords, junk AdWords groups, junk matching.
      • I think we'll find, over more time, that Wordstream will continue to provide outstanding value in dropping our CPA - once Google register sthe lack of junk, our CPC will continue to go down.
      Read full review

      Add comparison