Likelihood to Recommend Free services provide a wonderful resource for people on tight budgets. If willing to put forth work in data managing/analysis and If basic high traffic information or drilling down specific users in low traffic situations is needed, then StatCounter may fit your needs. If automation and low overhead are a high priority then some more expensive packages can provide the same and more information with less hassle. Because StatCounter is free, there is low risk to see if StatCounter works in your specific usage scenario.
Read full review Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.
Read full review Pros I can visit my site in real time showing pages visited and the duration of the visit. It shows very detailed data on where visitors came from. I could monitor the performance of campaigns in real-time as visitors came to my site from a promotion. Charles Rogel Vice President of Product Development and Senior Consultant
Read full review Intuitive test set-up makes for a low learning curve. Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform. Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests. Read full review Cons I would like to see our referral traffic ranked in order of most to least. I'm not sure if this function exists already, but if it does, I do not know how to do it. Maybe put the average time on site on the same chart as the visitors and page views graphs. I feel as though some tasks can be streamlined, but this is not just unique to statcounter but to other analytics sites I've used. But people like digging really deep into the data, but for people like me who use it for one purpose, a shorter one-stop-shop version would be nice. Like one page where everything can be seen. Read full review The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large. There's a bit of a steep learning curve, you can't just dive into the program. It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform. Read full review Likelihood to Renew I have not had any issues with malfunctions when using statcounter, so that would lead me to continue using the program. I would like to see more social media measuring tools, but again, we don't use the program to dig really deep. We're just looking to figure out who is reading what articles on our website are the most liked. And it helps lead our editorial team in the right direction.
Read full review Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.
Read full review Usability I never have to call tech support and never get frustrated because I can't get the information that I need.
Read full review Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.
Read full review Reliability and Availability zero complaints. I'm not aware of it ever failing.
Read full review Performance Zero complaints. It seemed to do its job quickly and accurately.
Read full review Support Rating The support from the team at Webtrends Optimize is unparalleled. There is always someone to consult should there be any issues.
Read full review Online Training Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.
Read full review Implementation Rating Implementation was pretty straightforward
Read full review Alternatives Considered Wish StatCounter had a more comprehensive report feature comparable to
Google Analytics . I feel StatCounter is easier to use and to understand when compared to Google. Some people prefer
Google Analytics , but it provides so much more information that the average person really needs. It meets basic needs. If you are looking for something more robust and high level of detail, I would recommend
Google Analytics instead
Read full review Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection.
Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources
Read full review Return on Investment StatCounter enabled us to track what works and doesn't work with regards to driving web traffic. On a personal use level, StatCounter enabled me to gauge how much additional effort I needed to make to reach the traffic levels needed on my website. Read full review So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation. Read full review ScreenShots Webtrends Optimize Screenshots