Tealium Customer Data Hub vs. Zaius (discontinued)

Well suited: Any company that has a variety of data interspersed across multiple systems and is trying to get a more unified understanding of their customer profile—that enriched customer view of having all these disparate data sources and wanting to bring them together in a relatively seamless manner, and then having that more nuanced understanding of the entirety of the customer and being able to action off of it. Which again, I feel like is a core marketing use case.

Incentivized

Optimizely Data Platform is a great tool for teams who look to use open-source tools over tools with white glove service. You do get a dedicated customer success manager and access to their (almost) 24/7 support team via chat, but the real benefits of the platform stand to be unlocked by teams who enjoy getting their hands dirty.

Incentivized

• Activation in real time - it's really good and you can literally see the information being activated in all other technologies that my clients use, like TikTok, Facebook, Google, et cetera. At the time that a client arrives on your website, you have instant data to enrich the profiles and activate on this channel. So this is really good and it's something that Tealium give us the control in order to do that.
• The other thing is that you have the power to choose what data you want to collect and what data you do not want to collect. Tealium is particularly very good on doing that.

Incentivized

• It's relatively simple to use
• Segment building is quick and can be easily customized with field data
• Chat support is generally fast to respond

Incentivized

• Audiences—don't they technically exist in Tealium? They are just streamed—no count, no backfill, etc.
• Working backward to identify issues involves lots of clicking in the UI, going from audience to audience attribute, badge to event attribute, and so on.
• You have to wait for a Real-Time event to see the payload. There is no sample or other option.

Incentivized

• Automation of data from other platforms such as our ERP.
• The approval process needs work. I should be able to flag fields that have issues and give users feedback if a product is rejected.

Incentivized

I already know that my company has no plans to discontinue use of Tealium. We are heavily reliant on it due to a huge number of product teams and developers we would have to work with to place tags across many pages. Tealium is already there on the pages, and our application/product teams are familiar with how to integrate it. It is just the simplest way to ensure that new data requirements are implemented in a timely manner.

Incentivized

There's so much that needs to be improved and it seems like not much has happened since Optimizely first took over. When Optimizely did take over, they reduced the UX of campaign reporting.

Incentivized

Once you understand how it works and how to implement things, it is a dream and very user friendly. There is the initial learning curve but there are oceans of helpers available to you to help you bridge that initial gap and get going. Take the time to learn it up front and you will never have any problems. And support is great and available to answer questions

Incentivized

• Creating reports can be difficult and they aren't very visual.
• There is not much control you can have with your imported product catalog. Product filters can be difficult to use.
• Manually importing customers is a more difficult process from when I was using Mailchimp 10 years ago.
• Figuring out how to inject a module onto a page is difficult.
• Figuring out how to get off an email blacklist is near impossible even with ip warming. Very little help here.

Incentivized

It's been flawless as far as I am concerned.

Incentivized

Sometimes publishing can take longer than expected

Incentivized

The support team often is so quick to respond and so helpful when it comes to working with the needs of my clients and being able to resolve potential shortcomings or technical issues or surrounding the tool. There have been times more recently that I’ve gotten more generic service rather than the tailored experience that I have come to expect.

Incentivized

Positive - Onboarding was quick and easy. Positive - Access to a Zaius data analyst has been wonderful. Negative - I don't know who our CSM is if we even have one.

Incentivized

Did what we needed to onboard us onto the platform

Incentivized

Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.

Incentivized

We have a home built CRM. From start to finish our implementation was a nightmare loaded with problems that destroyed my initial trust with the platform.

Incentivized

Tealium Customer Data Hub can do it all in one. Whereas, I think by using multiple Tealium Customer Data Hubs, we can utilize what each tool is really good at. In an ideal world, we'd like to use Tealium Customer Data Hub for everything, but one thing that we struggle with is Audience Segmentation, and we are looking for a one touch solution, without a lot of the work since the data is already there.

Incentivized

Oh my goodness, there were many, including:

• Klaviyo
• Salesforce Email Marketing Cloud
• Bronto
• Marapost (the worst experience we ever had. We used them for the longest year on earth).
• Silverpop (IBM)
• I forgot their name but they are based in the middle of nowhere Pennsylvania.
• Exact Target
• Active Campaign
• Get Response
• Drip
• SendInBlue
• And more I cannot remember. We spent over six months looking at everything.

Incentivized

Like anything it could be cheaper but we still feel we get value from it.

Incentivized

Never had an issue, scales as we use it.

Incentivized

Very easy to work with and relatively cost effective

Incentivized

• There has been a near immeasurable return on customer data and improvement of our quality for our physical products due to be in tune with the customer. This has changed our way of doing things for the better to gain a better flow and overall workplace experience.
• A negative is that Tealium AudienceStream becomes harder to manuever and use data analytics for when a database has been existing for a fairly large amount of time. It goes from an agile ship to a huge vessel that takes many components to be able to move.

Incentivized

• We hit record numbers this year in regards to sales which is attributed to the launch of our new e-commerce website.

Incentivized