TechTarget Priority Engine vs. The List

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
TechTarget Priority Engine
Score 9.9 out of 10
N/A
Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.N/A
The List
Score 7.4 out of 10
N/A
The List is a sales intelligence software solution offered by List Partners.N/A
Pricing
TechTarget Priority EngineThe List
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
TechTarget Priority EngineThe List
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
TechTarget Priority EngineThe List
Features
TechTarget Priority EngineThe List
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
TechTarget Priority Engine
9.8
9 Ratings
11% above category average
The List
8.7
3 Ratings
11% above category average
Contact information9.89 Ratings8.23 Ratings
Company information9.89 Ratings9.13 Ratings
Industry information9.89 Ratings8.83 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
TechTarget Priority Engine
7.4
8 Ratings
8% below category average
The List
-
Ratings
Web Personalization7.06 Ratings00 Ratings
3rd party intent signals9.88 Ratings00 Ratings
Downstream intent signals5.74 Ratings00 Ratings
Account identification9.98 Ratings00 Ratings
Buyer journey tracking9.88 Ratings00 Ratings
Revenue forecasts4.03 Ratings00 Ratings
Audience segmentation5.55 Ratings00 Ratings
Conversion optimization5.36 Ratings00 Ratings
Content Syndication9.96 Ratings00 Ratings
Prospecting
Comparison of Prospecting features of Product A and Product B
TechTarget Priority Engine
-
Ratings
The List
8.6
4 Ratings
10% above category average
Advanced search00 Ratings8.94 Ratings
Identification of new leads00 Ratings8.84 Ratings
List quality00 Ratings8.04 Ratings
List upload/download00 Ratings8.63 Ratings
Ideal customer targeting00 Ratings8.83 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
TechTarget Priority Engine
-
Ratings
The List
8.3
4 Ratings
11% above category average
Lead qualification process00 Ratings7.54 Ratings
Smart lists and recommendations00 Ratings8.24 Ratings
Salesforce integration00 Ratings9.11 Ratings
Company/business profiles00 Ratings8.24 Ratings
Alerts and reminders00 Ratings8.13 Ratings
Data hygiene00 Ratings8.22 Ratings
Automatic data refresh00 Ratings8.83 Ratings
Tags00 Ratings8.13 Ratings
Filters and segmentation00 Ratings8.93 Ratings
Best Alternatives
TechTarget Priority EngineThe List
Small Businesses
ZoomInfo Sales
ZoomInfo Sales
Score 8.2 out of 10
Lead411
Lead411
Score 8.2 out of 10
Medium-sized Companies
6sense
6sense
Score 8.6 out of 10
Lead411
Lead411
Score 8.2 out of 10
Enterprises
6sense
6sense
Score 8.6 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
TechTarget Priority EngineThe List
Likelihood to Recommend
9.8
(16 ratings)
8.4
(4 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(1 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
Support Rating
7.7
(2 ratings)
-
(0 ratings)
User Testimonials
TechTarget Priority EngineThe List
Likelihood to Recommend
TechTarget
TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.
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List Partners
I believe it is perfect for media and advertising. Gets our sales team to the right contacts and often the correct titles and emails
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Pros
TechTarget
  • Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
  • I don't know of another alternative source, but TechTarget provides data on content that people are researching.
  • TechTarget provides current tech stack for companies that I'm researching.
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List Partners
  • The list provides specific emails, phone numbers, and titles for individual contacts. This is a major help in the corporate sales world as finding the right contact is everything.
  • The List provides an awesome search function that allows for advanced searching of industries, brands, and contacts. The search function is perfect for boiling down exactly who or what I'm looking for, and also helps to generate new sales ideas.
  • The List does a very cool job of providing cool examples of creative and ad spots used in current campaigns. This is an excellent tool for brainstorming and creating proposals. This function is also fully searchable and easy to look through.
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Cons
TechTarget
  • It is not particularly intuitive
  • Too many steps to get where I need to go
  • Needs to provide more depth to help determine urgency and intent to buy
  • Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.
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List Partners
  • It would be nice if it were easier to get permission from contacts to be contacted
  • It would also be nice if contacts on the list had an opt in preference
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Likelihood to Renew
TechTarget
No answers on this topic
List Partners
It delivers on its promise
Read full review
Usability
TechTarget
Usability is great, we would love to see how strong the intent is for every keywords
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List Partners
No answers on this topic
Support Rating
TechTarget
I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
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List Partners
No answers on this topic
Alternatives Considered
TechTarget
TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread
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List Partners
I have never used a different subscription style product. My other experiences with sales research has had me using LinkedIn and Google in a very rudimentary fashion. The List is light years ahead of anything I was doing otherwise.
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Return on Investment
TechTarget
  • It is best when used in conjunction with all of our other tooling and not used alone
  • It has enabled my team to have a better feel for what is happening at a prospect's company
  • It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages
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List Partners
  • Fast lead identification
  • Great lead qualification
  • Actionable info
Read full review
ScreenShots

The List Screenshots

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