Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually…
N/A
Zoho Social
Score 9.2 out of 10
N/A
Zoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard. Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter),…
$15
per month
Pricing
Tracx
Zoho Social
Editions & Modules
No answers on this topic
Free
$0
per month per user
Standard
$15
per month per user
Professional
$40
per month per user
Premium
$65
per month 3 users
Agency
$320
per month 5 users
Agency Plus
$460
per month 5 users
Offerings
Pricing Offerings
Tracx
Zoho Social
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
Add Ons
Users at $10 / user / month
Brands $10 / brand / month
Discount available for annual pricing.
More Pricing Information
Community Pulse
Tracx
Zoho Social
Features
Tracx
Zoho Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Tracx
-
Ratings
Zoho Social
8.6
414 Ratings
12% above category average
Sentiment analysis
00 Ratings
8.3294 Ratings
Broad channel coverage
00 Ratings
8.9408 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Tracx
-
Ratings
Zoho Social
9.0
489 Ratings
11% above category average
Content planning and scheduling
00 Ratings
9.4487 Ratings
Audience targeting
00 Ratings
8.6344 Ratings
Content optimization
00 Ratings
8.6403 Ratings
Workflow management
00 Ratings
9.327 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Tracx
-
Ratings
Zoho Social
8.9
397 Ratings
10% above category average
Automated routing and prioritization
00 Ratings
8.5338 Ratings
Customer interaction histories
00 Ratings
8.7372 Ratings
Bulk actions
00 Ratings
9.523 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Tracx
-
Ratings
Zoho Social
8.6
347 Ratings
11% above category average
Lead generation
00 Ratings
8.3261 Ratings
Content marketing
00 Ratings
9.0338 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Tracx
-
Ratings
Zoho Social
9.3
479 Ratings
11% above category average
Twitter
00 Ratings
9.4428 Ratings
Facebook
00 Ratings
9.3468 Ratings
LinkedIn
00 Ratings
9.4421 Ratings
Google+
00 Ratings
9.1274 Ratings
Instagram
00 Ratings
9.5398 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Tracx
-
Ratings
Zoho Social
8.5
392 Ratings
10% above category average
Campaign success analytics
00 Ratings
8.7388 Ratings
Real-time tracking
00 Ratings
9.322 Ratings
Competitor analysis
00 Ratings
7.7237 Ratings
Account management
Comparison of Account management features of Product A and Product B
Tracx is best for influencer marketing tracking, where you need to track specific mentions of a keyword from specific people. Not sure it's the 100% solution for other social media aspects, but I have not explored many of those aspects, so I cannot be the end-all-be-all person to say when it isn't well suited
We have a few videos to share on our social media accounts: Linked in, facebook, instagram, twitter, youtube, another personal youtube account, and tiktok. First of the videos will be shared now, but the second one should be shared 3 hours later, and the third one 6 hours later. Also, with some text, on each share... You give this job to a personnel and thrust they will be fast enough to login those accounts and share the content almost at the same time, with no mistakes on the texts we use, and you thing you are done, right? It doesn't work that way in real life situations. However, you can share the same text and video to every platform momentarily by clicking a button by Zoho Social. you can also schedule posts to be shared later at a certain time and date. Now, you can concentrate to develop the character and details of your campaign. And, also, now, you have a personnel who can be useful at some other work
Tracx is very user friendly. There is a bit of a learning curve but once that is established there are many opportunities to use Tracx to your brands benefit.
There customer service team is exceptional. If I ever have a question regarding the platform I am able to reach out to our account manager and receive a reply the same day.
Zoho Social helps us develop posts, and it facilitates the automated publishing, which is vital in sharing the content we want.
Besides, Zoho Social is fruitful in customer engagement plan, where the software manages different accounts, and there is free communications throughout.
Finally, there is social media evaluation, monitoring, and analytics, and all of them brings to us an inference that is accurate and digital.
Tracx is a little slow to pull in data. It could be a lot better although I understand it's pulling in a lot of metadata which other platforms don't pull.
Tracx is not "real time", some of the sources take a little more time to get pulled in although I understand this is probably an API issue on the social network side.
I wanted to use the ability to have Zoho queue the posts, but I wanted to choose the start time of the first post for a few days in the future and I did not find an easy way to set that.
I wish there were a box with a cheat sheet of the sizes that each social media platform allows for it's video and pictures in the dialogue box for posting so I can be sure to choose appropriate content.
I do think it's a bit expensive, especially for my needs, but I like the ease of use. I will continue to do what I can to get this service discounted until I can no longer afford it.
Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance.
Zoho Social is the BEST! I have found the perfect solution to social media marketing! It is extremely affordable and I highly recommend it! Create a post once and post it to 5 or more social media platforms! LOVE IT!! :)
The reason behind assigning this rating stems from the software's remarkable ability to seamlessly integrate intricate functionalities with an incredibly user-friendly interface. It strikes an exceptional balance between sophisticated features and ease of use, making it a standout solution in its category. The software's attention to user experience, coupled with its comprehensive project tracking capabilities, has undoubtedly left a positive impression. This rating reflects my appreciation for how effortlessly it empowers teams to manage projects, collaborate effectively, and achieve their goals with utmost efficiency
I have not needed support for Zoho Social. This comment requirement is confusing to me as I must find text to fill the requirement of a minimum of 50 words. There should be a non-applicable button that allows either user to skip a question or then require a shorter explanation like in my first sentence. Geez, now I have to give a rating while never using the feature.
I like the attention that we have from our team at Tracx. I like that unlike other tools we have tried Tracx allows us to publishing, listen, receive automated reports and track our competition in real time.
Zoho Social is a great social media management tool that allows businesses, and individuals, to manage multiple social media accounts, schedule posts, track analytics, and engage with followers. It competes well with other social media management tools such as Hootsuite, Buffer, Sprout Social, Agora Pulse, and Hubspot. Zoho Social stands out for its integration capabilities with other Zoho applications and affordability for small to medium-sized businesses. Each tool has its own strengths and weaknesses, and businesses should evaluate them based on their specific needs and goals. The biggest fallacy for Zoho is its restriction on scheduling tools on the free plan who have social and personal needs. I believe this can be circumvented by Zoho periodically making an advertisement to one's feed.
I had a month-long delay in launching my website. Zoho Social allowed me to continue to build an audience and anticipation while the website technical issues were worked out.
The free trial meant I could give it a good try before spending any of my precious startup budget.