Tracx vs. Zoho Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Tracx
Score 7.0 out of 10
Enterprise companies (1,001+ employees)
Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually…N/A
Zoho Social
Score 9.2 out of 10
N/A
Zoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard. Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter),…
$15
per month
Pricing
TracxZoho Social
Editions & Modules
No answers on this topic
Free
$0
per month per user
Standard
$15
per month per user
Professional
$40
per month per user
Premium
$65
per month 3 users
Agency
$320
per month 5 users
Agency Plus
$460
per month 5 users
Offerings
Pricing Offerings
TracxZoho Social
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAdd Ons Users at $10 / user / month Brands $10 / brand / month Discount available for annual pricing.
More Pricing Information
Community Pulse
TracxZoho Social
Features
TracxZoho Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Tracx
-
Ratings
Zoho Social
8.6
414 Ratings
12% above category average
Sentiment analysis00 Ratings8.3294 Ratings
Broad channel coverage00 Ratings8.9408 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Tracx
-
Ratings
Zoho Social
9.0
489 Ratings
11% above category average
Content planning and scheduling00 Ratings9.4487 Ratings
Audience targeting00 Ratings8.6344 Ratings
Content optimization00 Ratings8.6403 Ratings
Workflow management00 Ratings9.327 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Tracx
-
Ratings
Zoho Social
8.9
397 Ratings
10% above category average
Automated routing and prioritization00 Ratings8.5338 Ratings
Customer interaction histories00 Ratings8.7372 Ratings
Bulk actions00 Ratings9.523 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Tracx
-
Ratings
Zoho Social
8.6
347 Ratings
11% above category average
Lead generation00 Ratings8.3261 Ratings
Content marketing00 Ratings9.0338 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Tracx
-
Ratings
Zoho Social
9.3
479 Ratings
11% above category average
Twitter00 Ratings9.4428 Ratings
Facebook00 Ratings9.3468 Ratings
LinkedIn00 Ratings9.4421 Ratings
Google+00 Ratings9.1274 Ratings
Instagram00 Ratings9.5398 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Tracx
-
Ratings
Zoho Social
8.5
392 Ratings
10% above category average
Campaign success analytics00 Ratings8.7388 Ratings
Real-time tracking00 Ratings9.322 Ratings
Competitor analysis00 Ratings7.7237 Ratings
Account management
Comparison of Account management features of Product A and Product B
Tracx
-
Ratings
Zoho Social
9.1
429 Ratings
14% above category average
Role-based user permissions & privileges00 Ratings9.0333 Ratings
Mobile access00 Ratings9.3408 Ratings
Best Alternatives
TracxZoho Social
Small Businesses
Agency Analytics
Agency Analytics
Score 9.2 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
Echobox Social
Echobox Social
Score 9.7 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
1-Social
1-Social
Score 6.1 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
TracxZoho Social
Likelihood to Recommend
9.0
(9 ratings)
9.4
(492 ratings)
Likelihood to Renew
8.3
(4 ratings)
8.9
(14 ratings)
Usability
-
(0 ratings)
9.5
(320 ratings)
Availability
-
(0 ratings)
8.2
(2 ratings)
Performance
-
(0 ratings)
8.2
(3 ratings)
Support Rating
-
(0 ratings)
9.3
(220 ratings)
Online Training
-
(0 ratings)
8.2
(1 ratings)
Implementation Rating
-
(0 ratings)
8.4
(5 ratings)
Configurability
-
(0 ratings)
7.3
(2 ratings)
Ease of integration
-
(0 ratings)
3.6
(2 ratings)
Product Scalability
-
(0 ratings)
8.2
(3 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(2 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(2 ratings)
User Testimonials
TracxZoho Social
Likelihood to Recommend
Tracx
Tracx is best for influencer marketing tracking, where you need to track specific mentions of a keyword from specific people. Not sure it's the 100% solution for other social media aspects, but I have not explored many of those aspects, so I cannot be the end-all-be-all person to say when it isn't well suited
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Zoho
We have a few videos to share on our social media accounts: Linked in, facebook, instagram, twitter, youtube, another personal youtube account, and tiktok. First of the videos will be shared now, but the second one should be shared 3 hours later, and the third one 6 hours later. Also, with some text, on each share... You give this job to a personnel and thrust they will be fast enough to login those accounts and share the content almost at the same time, with no mistakes on the texts we use, and you thing you are done, right? It doesn't work that way in real life situations. However, you can share the same text and video to every platform momentarily by clicking a button by Zoho Social. you can also schedule posts to be shared later at a certain time and date. Now, you can concentrate to develop the character and details of your campaign. And, also, now, you have a personnel who can be useful at some other work
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Pros
Tracx
  • Tracx is very user friendly. There is a bit of a learning curve but once that is established there are many opportunities to use Tracx to your brands benefit.
  • There customer service team is exceptional. If I ever have a question regarding the platform I am able to reach out to our account manager and receive a reply the same day.
Read full review
Zoho
  • Zoho Social helps us develop posts, and it facilitates the automated publishing, which is vital in sharing the content we want.
  • Besides, Zoho Social is fruitful in customer engagement plan, where the software manages different accounts, and there is free communications throughout.
  • Finally, there is social media evaluation, monitoring, and analytics, and all of them brings to us an inference that is accurate and digital.
Read full review
Cons
Tracx
  • Tracx is a little slow to pull in data. It could be a lot better although I understand it's pulling in a lot of metadata which other platforms don't pull.
  • Tracx is not "real time", some of the sources take a little more time to get pulled in although I understand this is probably an API issue on the social network side.
Read full review
Zoho
  • I wanted to use the ability to have Zoho queue the posts, but I wanted to choose the start time of the first post for a few days in the future and I did not find an easy way to set that.
  • I wish there were a box with a cheat sheet of the sizes that each social media platform allows for it's video and pictures in the dialogue box for posting so I can be sure to choose appropriate content.
  • I do think it's a bit expensive, especially for my needs, but I like the ease of use. I will continue to do what I can to get this service discounted until I can no longer afford it.
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Likelihood to Renew
Tracx
Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance.
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Zoho
Zoho Social is the BEST! I have found the perfect solution to social media marketing! It is extremely affordable and I highly recommend it! Create a post once and post it to 5 or more social media platforms! LOVE IT!! :)
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Usability
Tracx
No answers on this topic
Zoho
The reason behind assigning this rating stems from the software's remarkable ability to seamlessly integrate intricate functionalities with an incredibly user-friendly interface. It strikes an exceptional balance between sophisticated features and ease of use, making it a standout solution in its category. The software's attention to user experience, coupled with its comprehensive project tracking capabilities, has undoubtedly left a positive impression. This rating reflects my appreciation for how effortlessly it empowers teams to manage projects, collaborate effectively, and achieve their goals with utmost efficiency
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Support Rating
Tracx
No answers on this topic
Zoho
I have not needed support for Zoho Social. This comment requirement is confusing to me as I must find text to fill the requirement of a minimum of 50 words. There should be a non-applicable button that allows either user to skip a question or then require a shorter explanation like in my first sentence. Geez, now I have to give a rating while never using the feature.
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Alternatives Considered
Tracx
I like the attention that we have from our team at Tracx. I like that unlike other tools we have tried Tracx allows us to publishing, listen, receive automated reports and track our competition in real time.
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Zoho
Zoho Social is a great social media management tool that allows businesses, and individuals, to manage multiple social media accounts, schedule posts, track analytics, and engage with followers. It competes well with other social media management tools such as Hootsuite, Buffer, Sprout Social, Agora Pulse, and Hubspot. Zoho Social stands out for its integration capabilities with other Zoho applications and affordability for small to medium-sized businesses. Each tool has its own strengths and weaknesses, and businesses should evaluate them based on their specific needs and goals. The biggest fallacy for Zoho is its restriction on scheduling tools on the free plan who have social and personal needs. I believe this can be circumvented by Zoho periodically making an advertisement to one's feed.
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Return on Investment
Tracx
  • We are able to see what people are saying about our brand on social media in real time and respond to it in a timely fashion.
Read full review
Zoho
  • I had a month-long delay in launching my website. Zoho Social allowed me to continue to build an audience and anticipation while the website technical issues were worked out.
  • The free trial meant I could give it a good try before spending any of my precious startup budget.
Read full review
ScreenShots

Tracx Screenshots

Screenshot of KNOW WHO YOUR INFLUENCERS ARE
Stitch together an individual's social media profiles to understand their true sphere of influence.
KNOW WHY THEY HAVE INFLUENCE
Put the whole profile in perspective with metrics such as volume, reach, and impact to get the most out of each investment.Screenshot of HOTSPOT IDENTIFICATION
Better measure and target your campaigns and initiatives by viewing hotspots of social media activity geographically.
HYPER LOCAL TARGETING
Get granular at the post and street levels for deeper engagement with your target audience.Screenshot of KNOW WHAT TO POST
Enhance marketing management by receiving recommendations for trending content that your unique audience will love.
KEEP THE CONTENT FLOWING
Establish a consistent cadence of engagement with your community by scheduling posts ahead of time and organizing your content so that your teams can collaborate.
CROSS-ORGANIZATIONAL COLLABORATION
Create and implement workflows and approval processes to optimize your team's efficiency. Easily measure your team's compliance to your overarching engagement strategy.Screenshot of Measure your team's performance. Manage internal KPIs by benchmarking individual or team activity by social media campaign or initiative. Keep tabs on the amount of time taken to identify, respond and close social cases.

Zoho Social Screenshots

Screenshot of the Zoho Social interface, which appears when logging into an account. It provides navigation to switch between brands, monitor follower growth, and analyze post performance across connected channels—offering a unified view of an organization's social media health, posts, and interactions.Screenshot of the interface to publish content across all connected channels at once, or by selecting specific ones individually. It also offers the option to schedule posts for later or use SmartQ to automatically pick the best time for optimal engagement.Screenshot of the interface to manage all social media conversations, including direct messages, comments, and mentions, across all channels in a single unified inbox.Screenshot of the Monitor feature, used to track keywords, relevant accounts, and content, with notifications.Screenshot of an example of Zoho Social's data-driven insights, used to crunch numbers and generate reports.Screenshot of the Social Media Calendar, used to plan and deliver experiences.