Cyfe, by Traject vs. Zoho Analytics

Cyfe might be for you if you are looking for a cost-effective way to display all of your marketing metrics in one place. If you are looking for a detailed, fine-tuned, niche, or extremely specific metrics, this might not be the best solution. Cyfe is good for a general health check-up of marketing, but not a finely tuned examination.

Incentivized

If you've got multiple applications to pull data from, Zoho Analytics is key. As soon as you get beyond hundreds, and into thousands of rows, I'd say you need a tool like Zoho Analytics. We've used it to analyze millions of rows and the engine seems to work well. If you've been able to utilize Excel to create visualizations, you'll find Zoho Analytics to be much more user friendly, in my opinion

• Has preset metric groups that pull similar stats together in one "bucket" saving you the time of setting up each stat-line one by one
• Allows you to easily adjust the timeframe for what stats you want to see, so you can find YOY stats or just last month's stats rather quickly
• Colored visualizations of stats make it easy to notice when campaigns are taking off

Incentivized

• It gives a single unified view everyday for our sales team to look at to track their progress and the progress of their peers in achieving the targets
• It helps Account Executives to analyse their sales pipeline and find out the score for each deal and any high potential deal that is not getting enough attention
• Some of our consultants have built very powerful stories on how and what impacts sales using storyboards and they are well understood by senior leadership

Incentivized

• I'd love to see additional functionality to customize colors. The light/dark option is very nice, but a little more flexibility in the colors would go a long way, especially if it was possible at the dashboard level rather than just the account level. Along the same lines, being able to customize the charts a little more, for example being able to show an x-axis on single data type graphs, could make them easier to read in some cases.
• Being able to choose to report on converted clicks or conversions in AdWords would be helpful.
• Needs the ability to show the date range on the shared URL dashboards. Would be even better if the date range was adjustable on that view, too.

• Viewers are provided as "add-ons", this should be basic part of the package.
• Activity logs of every events is important for audit purpose. it should have been provided with every version.
• More generics and custom reports support. should be extensible
• Better aspects of Mobile views, UI/UX in small devices.

Incentivized

It has become a part of our internal tools so unless a competitor comes out with similar functionality as a similar price point it is unlikely that we would not renew. One area that would cause us not to renew would be if a competing service came out with more third-party integrations that match our needs. Price at this point is no longer an issue as it would allow us to automate a somewhat manual process that we have now connecting Cyfe widgets to Google Sheets.

I'd give this an 11 if I could! As our business moves forward we hope to use Zoho Analytics more then we do now. Creating better reports and dashboards for our management team to evaluate the health of our business and to provide more insightful reports for our customers. The possibilities are endless with this tool

Incentivized

I gave it a rating of 7 because it does a good job at what it does, but there are missing that are missing which I would have benefited from. For instance, if I was able to drill down more on the specific metrics I was able to see, that would have been helpful.

Incentivized

Zoho Analytics for ease of use and the overall end-user experience. It helps in maintaining data base and creating customized logical data. Report preparation becomes easy, and the visual representation creates a magical presentation. The meaningful data help in business analytics and projections helpful for planning futuristic strategy with the help of Data modelling and figures

Incentivized

ZOHO is a very reliable company/product. We never had any issues with downtime or inaccessibility to our data. Any type of maintenance that they had to perform was clearly communicated and never an issue. We use a lot of external hooks and we've never had any issues with getting ZOHO to communicate with any of those hooks.

Incentivized

ZOHO has obviously invested a lot of time effort and money in to creating a reliable infrastructure with high availability. We've never had any issues with performance and all of our data crunching small to large has always been well within reason. We have come to appreciate the performance of ZOHO and will continue to use it for all of our data needs.

Incentivized

Because I had a very minor question and I was able to speak directly to the founder through LinkedIn and through email. I know that as they grow this may not always be an option but the fact that he made himself available to answer my questions said a lot about his passion for the product.

The support team is honestly not that great. At times, it seems as if members of our own team know more about the product than the support team. They must not have a lot of training or the turnaround is quick

Incentivized

Cyfe is a 15 minutes implementation, then some time to get your data sources created. This is an easy one person job that will not result in down time or unnecessary wasted man hours.

If your external data sources are previously organized and correlated (e.g.: in your datawarehouse or database) your implementation will be easier. Of cource some not previously predicted correlation would be necessary to be done during the implementation, but if your organization let it to be all done into Zoho Analytics, it will take more time from your team.

Incentivized

The Salesforce dashboard is comparably flexible and intuitive, but designed more to its internal CRM focus. SumAll shares the social media dashboard capabilities, but lacks all others. Its interesting feature is side-by-side graph analysis for cross-channel performance. Cyfe might borrow from SumAll's default weekly email summary of performance from the dashboard, but implementation could be too complex. Nuvi dashboard is exclusively for social media marketing, but lacks Cyfe's flexibility for third party integration and window customization settings.

We used Yellowfin for 1 year and it really doesn't compare to Zoho Analytics because it doesn't have the native integration with ManageEngine's tools and the customization is more technical, Zoho Analytics lets you create dashboards automatically, immediately when you connect the data source (no matter if that is a MSSQL database, URL or an XLS file), maybe you will require custom some details in the dashboard, but it's not compared to create it from zero.

I have not really had problems with the operation of the platform; when I accessed it, I managed to do the work in the ideal times. The statistical development responds very quickly to the user’s requirements, and it is easy to extract the data to make the particular combinations that interest the industry.

Incentivized

• Cyfe allows us to provide real time data to our clients
• Cyfe allows us to provide detailed analytics to our clients showing actual results
• Cyfe reduced our need to provide monthly "reports" to our marketing clients
• Cyfe allows us to have better situational awareness and know what is going on throughout our multiple organizations

• The ability to create and refresh a report has helped to reduce over 50% of time required to prepare elaborate MIS on a monthly basis.
• It helped with analyzing data directly from the CRM and imported historical data at the same time.

Incentivized