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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    VerticalResponse

    Score10 out of 10
    N/AVerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

    $9

    per month

    Whova

    Score9.6 out of 10
    N/AWhova, headquartered in San Diego, provides what they describe as Intelligent Event Technology Solutions by creating authentic audience participation and engagement and simplifying the entire event process from planning to registration, networking, and follow-up. Whova's mobile engagement apps support both on-location events and virtual events.N/A
    Pricing
    VerticalResponseWhova
    Editions & Modules
    Basic
    $11.00
    per month
    Pro
    $16.00
    per month
    Pro Plus
    $196.00
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    VerticalResponseWhova
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—Whova offers discounts for multi-event packages.
    More Pricing Information
    Community Pulse
    VerticalResponseWhova
    Considered Both Products
    VerticalResponse
    No answer on this topic
    Whova
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    93%
    Would buy again
    257 Answers
    Delivers good value for the price
    No answers on this topic
    99%
    Delivers good value for the price
    98 Answers
    Happy with the feature set
    No answers on this topic
    99%
    Happy with the feature set
    273 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    93%
    Lived up to sales and marketing promises
    62 Answers
    Implementation went as expected
    No answers on this topic
    96%
    Implementation went as expected
    85 Answers
    Features
    VerticalResponseWhova
    Email & Online Marketing
    Comparison of Email & Online Marketing features of VerticalResponse and Whova
    Feature
    VerticalResponse
    9.9
    8 Ratings
    21% above category average
    Whova
    -
    Ratings
    WYSIWYG email editor10.07 Ratings00 Ratings
    Dynamic content10.05 Ratings00 Ratings
    Ability to test dynamic content10.04 Ratings00 Ratings
    Landing pages10.04 Ratings00 Ratings
    A/B testing10.05 Ratings00 Ratings
    Mobile optimization10.05 Ratings00 Ratings
    Email deliverability reporting10.08 Ratings00 Ratings
    List management10.08 Ratings00 Ratings
    Triggered drip sequences9.02 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of VerticalResponse and Whova
    Feature
    VerticalResponse
    10.0
    9 Ratings
    27% above category average
    Whova
    -
    Ratings
    Dashboards10.09 Ratings00 Ratings
    Standard reports10.09 Ratings00 Ratings
    Custom reports10.06 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of VerticalResponse and Whova
    Feature
    VerticalResponse
    10.0
    1 Ratings
    20% above category average
    Whova
    -
    Ratings
    URL Validation10.01 Ratings00 Ratings
    Link Tracking10.01 Ratings00 Ratings
    Image Validation10.01 Ratings00 Ratings
    Inbox Display10.01 Ratings00 Ratings
    Email Accessibility Tools10.01 Ratings00 Ratings
    Spelling and Grammar Check10.01 Ratings00 Ratings
    Spam Testing10.01 Ratings00 Ratings
    Email Previews10.01 Ratings00 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of VerticalResponse and Whova
    Feature
    VerticalResponse
    -
    Ratings
    Whova
    8.4
    72 Ratings
    3% below category average
    Responsive Design for Web Access00 Ratings7.756 Ratings
    Mobile Application00 Ratings9.071 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings8.660 Ratings
    Online Meetings / Events
    Comparison of Online Meetings / Events features of VerticalResponse and Whova
    Feature
    VerticalResponse
    -
    Ratings
    Whova
    8.2
    69 Ratings
    2% below category average
    Calendar integration00 Ratings8.650 Ratings
    Meeting initiation00 Ratings8.651 Ratings
    Integrates with social media00 Ratings8.250 Ratings
    Record meetings / events00 Ratings7.031 Ratings
    Slideshows00 Ratings8.136 Ratings
    Event registration00 Ratings8.756 Ratings
    Online Events Collaboration
    Comparison of Online Events Collaboration features of VerticalResponse and Whova
    Feature
    VerticalResponse
    -
    Ratings
    Whova
    8.0
    66 Ratings
    4% below category average
    Live chat00 Ratings7.639 Ratings
    Audience polling00 Ratings8.255 Ratings
    Q&A00 Ratings8.261 Ratings
    Online Events Security
    Comparison of Online Events Security features of VerticalResponse and Whova
    Feature
    VerticalResponse
    -
    Ratings
    Whova
    8.7
    43 Ratings
    2% above category average
    User authentication00 Ratings9.040 Ratings
    Participant roles & permissions00 Ratings8.837 Ratings
    Confidential attendee list00 Ratings8.431 Ratings
    Online Events Marketing
    Comparison of Online Events Marketing features of VerticalResponse and Whova
    Feature
    VerticalResponse
    -
    Ratings
    Whova
    7.0
    47 Ratings
    19% below category average
    Branding options00 Ratings6.936 Ratings
    Integration to Marketing Automation00 Ratings7.130 Ratings
    Attendee list export00 Ratings7.038 Ratings
    Virtual Event
    Comparison of Virtual Event features of VerticalResponse and Whova
    Feature
    VerticalResponse
    -
    Ratings
    Whova
    8.2
    83 Ratings
    2% above category average
    Registration, RSVP, and ticketing00 Ratings8.864 Ratings
    Email marketing00 Ratings7.150 Ratings
    Livestreaming00 Ratings7.932 Ratings
    Audience engagement00 Ratings8.872 Ratings
    Event recording00 Ratings8.132 Ratings
    Virtual booths00 Ratings7.023 Ratings
    Networking00 Ratings8.977 Ratings
    Event analytics00 Ratings8.944 Ratings
    Best Alternatives
    VerticalResponseWhova
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Cvent Event Management
    Score8.9 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Splash
    Score7.7 out of 10
    Enterprises
    Emma by Marigold
    Score8.4 out of 10
    Webex Events (formerly Socio)
    Score8.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    VerticalResponseWhova
    Likelihood to Recommend
    10.0
    (28 ratings)
    9.6
    (277 ratings)
    Likelihood to Renew
    8.6
    (19 ratings)
    9.1
    (4 ratings)
    Usability
    9.0
    (5 ratings)
    9.6
    (41 ratings)
    Availability
    10.0
    (1 ratings)
    9.1
    (1 ratings)
    Performance
    10.0
    (1 ratings)
    9.1
    (1 ratings)
    Support Rating
    8.0
    (4 ratings)
    7.4
    (95 ratings)
    Online Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (4 ratings)
    8.1
    (62 ratings)
    Configurability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    9.1
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (2 ratings)
    User Testimonials
    VerticalResponseWhova
    Likelihood to Recommend
    VerticalResponse
    For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
    Incentivized
    Read full review
    Whova
    I think it works really well as a way to organize yourself while at a conference. As well, to network with said attendees I found it very valuable to remember names. Having an automatic rolodex with everyone I met and ensure I had their info to connect later
    Read full review
    Pros
    VerticalResponse
    • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
    • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
    • The dashboard is functional and easy to find when you need with a quick search.
    Incentivized
    Read full review
    Whova
    • facilitated the sharing of research, perspectives, and resources on topics of interest
    • enabled easier connection to new and existing relationships with conference delegates and speakers
    • allowed me to catch up on content I missed due to time conflicts for concurrent sessions
    Read full review
    Cons
    VerticalResponse
    • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
    • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
    Read full review
    Whova
    • Literature and pictures uploaded but no easy way to download the collection.
    • No easy way to access information after the period after the conference ended.
    • No easy way to access the list of participants and contact information - could be pdf'd.
    • There was a little connectivity issues but not much.
    • Some of the meetings were scheduled while we slept.
    • The cost of using Whova for small meetings.
    Incentivized
    Read full review
    Likelihood to Renew
    VerticalResponse
    Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
    Read full review
    Whova
    We already registered with Whova for our 2024 event and we will continue to use Whova for the foreseeable future as long as the price doesn't rise too high. It was a bit of a shock to see the difference between last year's price and this year's price - nearly 2k increase! We were able to negotiate, thankfully, to lower the price.
    Read full review
    Usability
    VerticalResponse
    I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
    Incentivized
    Read full review
    Whova
    Most of Whova's functions are intuitive and you can self-teach about 80% of it with ease. I really was impressive with the messaging, follow up meet-up capabilities and sharing of contact information. My only few concerns were about the lack of an archive or back up, [perhaps cloud-based?] of the meeting room and round-table's presentations
    Read full review
    Reliability and Availability
    VerticalResponse
    Never had an issue with uptime
    Read full review
    Whova
    We had no availability issues!
    Read full review
    Performance
    VerticalResponse
    No issues
    Read full review
    Whova
    We had no performance issues with our event delivery. We did have some meet-ups that had some glitches for some attendees, but I believe they were quickly resolved and were more on the part of user error than anything. Once they got the hang of it, their meet-ups went more smoothly.
    Read full review
    Support Rating
    VerticalResponse
    At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
    Incentivized
    Read full review
    Whova
    I only had a single issue regarding a photograph that was handled immediately and a colleague somehow ended up with two profiles which was also handled right away. Those two instances are all I have to go by. Other than that it was smooth but I did have ample information regarding who to contact if I experienced an issue
    Read full review
    Online Training
    VerticalResponse
    Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
    Read full review
    Whova
    No answers on this topic
    Implementation Rating
    VerticalResponse
    Salesforce integration never worked right. We had to abandon.
    Read full review
    Whova
    I found Whova to be similar to many social media apps that I already use. It was easy to navigate. This was my second experience using Whova in my presenter role. I liked the icebreaker section to connect with other participants before the event started. I look forward to next year’s event.
    Read full review
    Alternatives Considered
    VerticalResponse
    In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
    Incentivized
    Read full review
    Whova
    We selected Whova for price, and ease of use. We would have chosen GoToWebinar but they did not have as many options for sponsor recognition. We will most likely use Event Rebels in the future for our needs. Tracking time and sessions viewed is a must for our industry as attendees rely on us to earn CEs to renew their licensing.
    Read full review
    Contract Terms and Pricing Model
    VerticalResponse
    No answers on this topic
    Whova
    I especially liked the ease of communication, the ability to ask hard questions easily, and afterward the ability to survey all participants to see what we (and/or Whova) could do better going forward.
    Read full review
    Scalability
    VerticalResponse
    No answers on this topic
    Whova
    Everyone on our team had their assigned tasks to complete in Whova on a weekly basis and did so with ease and confidence.
    Read full review
    Return on Investment
    VerticalResponse
    • We were able to blast out promotions our company was having to customers which created an increase in business.
    • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
    • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
    Incentivized
    Read full review
    Whova
    • Whova made our virtual and hybrid events possible! Our virtual attendees loved the ability to interact and engage with each other, the exhibitors, the speakers and organizers of the event. It also allowed our in-person attendees to do the same, and navigate the conference on-site.
    • Whova made organizing the conference possible for our small staffed organization! We only have 1.25 FTEs and were able to pull off a hybrid conference in 2022. It wouldn’t have been possible without Whova!
    Incentivized
    Read full review
    ScreenShots

    Whova Screenshots

    Screenshot of the Mobile Event AppScreenshot of Sponsor & Exhibitor Tools