Brightcove vs. Vidyard

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brightcove
Score 8.3 out of 10
N/A
Brightcove Video is a video hosting and publishing solution. The company also provides a cloud media processing product called Zencoder.N/A
Vidyard
Score 9.0 out of 10
N/A
Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.
$0
per month per user
Pricing
BrightcoveVidyard
Editions & Modules
No answers on this topic
Free
$0
per month per user
Starter
$59
per month per user
Enterprise
Custom Pricing
per year
Teams
Contact Sales
per month per user
Offerings
Pricing Offerings
BrightcoveVidyard
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BrightcoveVidyard
Considered Both Products
Brightcove
Chose Brightcove
YouTube, Vimeo, they are not on list, but still Brightcove Video is the best so far and we have been using it for a long time.
Chose Brightcove
Brightcove is a more affordable option and has a lot of features that are excellent. The only downside is the scalability of the tool, especially as a sales enablement function.
Chose Brightcove
Brightcove is a more secure option than Youtube and has better file management than Vimeo.
Chose Brightcove
Well, we are on the new age of web and that means we have to adapt and be upgraded every day. It requires us to be modern and this is the main difference between them. Being customizable feels very good. It's fun and no price for trying. And it completely deserves a try.
Chose Brightcove
I'm in the process of evaluating other products now as rates for Brightcove were high and I'm not able to find prices immediately when I want to implement it on my projects. I have started to look at Ooyala and DaCast.
Chose Brightcove
I was not part of the decision making for this product, but I heard the decision was based on its ease of use, quick implementation and low maintenance.
Chose Brightcove
Marketing department favors it because EVERYONE uses YouTube. Overall, YouTube offers decent features and functionality. But Brightcove offers the ability to brand and style players, and control what our users see (and so much more) and YouTube does not. For instance, on …
Chose Brightcove
Brightcove is more user-friendly and allows for more opportunity when publishing content.
Chose Brightcove
Brightcove is the only product I have used so unfortunately I cannot compare and contrast to competitors. I still stand very impressed with Brightcove during the time I used it and would reccommend it for anyone.
Chose Brightcove
The decision to migrate from Kyte to Brightcove was made before I came on-board. However, I've worked with both systems and I am extremely happy we went with Brightcove. The user-friendly interface and mobile app. made it a great choice for event and sponsorship streaming.
Chose Brightcove
I've used Ooyala and I do like Brightcove over Ooyala as I feel their read APIs are easier to work with. However, to be fair, I've never used Ooyala's write APIs, which may or may not be better.
Chose Brightcove
Question not applicable
Chose Brightcove
I have not used other products that I would consider similar to Brightcove.
Chose Brightcove
We looked hard at Kaltura and thought it was a good product. We were attracted to being able to download a version of the video from the player. In test we had technical questions concerning captions and languages and could not get adequate answers with many attempts. Over time …
Vidyard
Chose Vidyard
Loom is up to par, and I can't say much about that. Bombbomb woefully underperformed. It was good and it worked, but it was slower and trickier to get it working and recording videos.
Chose Vidyard
Vidyard seems to be the easiest to use especially for our sales teams. Our Customer Advocate and Implementation Teams do use CloudApp. It seems similar, but less applicable for sales. Vidyard has awesome salesforce and HubSpot integrations!
Chose Vidyard
Vidyard could definitely take some things away from Pardot. Making the tool as easy to use as possible and also making the integration seamless is of paramount importance. I guess to simplify it, we never really have had issues with Pardot. It seemed like we were constantly on …
Chose Vidyard
Honestly, I chose Vidyard because my influencer contacts in my network recommended it and it was at the time at least integrated with LinkedIn. I really hope you can somehow continue the integration with LinkedIn as that was very helpful and a big factor in me deciding to use …
Chose Vidyard
Very similar. The only thing Loom has in its favor is the free version seems to allow you to download some videos and the embed works better in Notion which is a tool we use for everything.
Chose Vidyard
Vidyard is easy to use, and the feedback is instant when you send the Vidyard, with their name on the whiteboard and your waving hand.
Chose Vidyard
I have previously dabbled in Loom and Vimeo, which have slightly different use cases. Overall I think Vidyard provides the beauty and ease of being able to record your screen directly and can host those videos too.
Chose Vidyard
I used Soapbox for a time by myself and it did some very similar things. It had an easy interface too. But Vidyard was more robust and once we started using it I never looked back.
Chose Vidyard
I have not looked at other products.
Chose Vidyard
We selected Vidyard because Wistia didn't offer as many robust lead generation features and didn't offer as deep of integration with Hubspot. We also wanted to have that main video hub and Wistia didn't have that at all when we were doing this evaluation, though I think they …
Chose Vidyard
Pricing-wise, it's definitely in between the two options above. It offers more capabilities than Wistia and is less expensive than Brightcove.
Chose Vidyard
Have not used anything else, this was the first thing I was introduced to and I never looked elsewhere due to how happy I was with the product.
Chose Vidyard
Our company chose Vidyard, but honestly, after I learned about this tool and started using it, I would have chosen Vidyard over the others. It's easy to use. I love the plugin in my Chrome. It has a more intuitive UI/UX than the others and better analytics (even in the free …
Chose Vidyard
We did not evaluate other tools at the time.
Chose Vidyard
No comparison in terms of sharing and quickly implementing with our current sales and marketing process.
Chose Vidyard
Allego was next to impossible for even our internal team, let alone our team out in the field, to learn and develop. Their support was constant, but we never seemed to achieve anything in our meetings. The product owners at Vidyard have been much more personable and in-tune …
Chose Vidyard
I've used Loom which was fine. Not a tremendous difference that I could tell you about. I've only used the free version of Loom.
Features
BrightcoveVidyard
Video Marketing
Comparison of Video Marketing features of Product A and Product B
Brightcove
-
Ratings
Vidyard
6.2
Ratings
20% below category average
Lead generation00 Ratings7.90 Ratings
Video personalization00 Ratings9.10 Ratings
eCommerce00 Ratings2.80 Ratings
Support for advertisements00 Ratings5.50 Ratings
Video SEO00 Ratings6.30 Ratings
Integration to Marketing Automation00 Ratings5.50 Ratings
Video Platform Integrations
Comparison of Video Platform Integrations features of Product A and Product B
Brightcove
-
Ratings
Vidyard
5.1
Ratings
19% below category average
Integration to Salesforce.com00 Ratings3.00 Ratings
Integration to Marketo00 Ratings5.00 Ratings
Integration to HubSpot00 Ratings5.20 Ratings
Integration to Eloqua00 Ratings7.30 Ratings
Video Security
Comparison of Video Security features of Product A and Product B
Brightcove
-
Ratings
Vidyard
8.3
Ratings
3% below category average
Video access controls00 Ratings8.50 Ratings
User management00 Ratings6.20 Ratings
Video link sharing00 Ratings10.00 Ratings
Internal video00 Ratings8.50 Ratings
External video00 Ratings8.50 Ratings
Video Player
Comparison of Video Player features of Product A and Product B
Brightcove
-
Ratings
Vidyard
6.0
Ratings
31% below category average
Player customization00 Ratings5.50 Ratings
Embedded videos00 Ratings5.70 Ratings
Video quality / Bandwidth controls00 Ratings5.00 Ratings
Mobile compatibility00 Ratings7.70 Ratings
Video Analytics
Comparison of Video Analytics features of Product A and Product B
Brightcove
-
Ratings
Vidyard
8.0
Ratings
2% above category average
A/B testing00 Ratings6.30 Ratings
Streaming quality reports00 Ratings9.00 Ratings
Per viewer tracking00 Ratings9.20 Ratings
Per video tracking00 Ratings9.20 Ratings
Video analytics dashboard00 Ratings6.20 Ratings
Video Hosting, Management & Storage
Comparison of Video Hosting, Management & Storage features of Product A and Product B
Brightcove
-
Ratings
Vidyard
6.2
Ratings
33% below category average
On-Demand video00 Ratings6.20 Ratings
Live streaming00 Ratings5.50 Ratings
Impact of streaming on network00 Ratings7.30 Ratings
Video upload & format support00 Ratings6.20 Ratings
Video library / File management00 Ratings5.60 Ratings
Video portal00 Ratings6.20 Ratings
Video Engagement
Comparison of Video Engagement features of Product A and Product B
Brightcove
-
Ratings
Vidyard
6.2
Ratings
25% below category average
Video comments00 Ratings6.20 Ratings
Best Alternatives
BrightcoveVidyard
Small Businesses
IBM Video Streaming
IBM Video Streaming
Score 8.8 out of 10
Wistia
Wistia
Score 9.6 out of 10
Medium-sized Companies
IBM Video Streaming
IBM Video Streaming
Score 8.8 out of 10
Flipgrid
Flipgrid
Score 1.0 out of 10
Enterprises
IBM Video Streaming
IBM Video Streaming
Score 8.8 out of 10
Panopto
Panopto
Score 7.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrightcoveVidyard
Likelihood to Recommend
9.0
(0 ratings)
9.5
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
10.0
(0 ratings)
Usability
9.0
(0 ratings)
8.9
(0 ratings)
Availability
-
(0 ratings)
10.0
(0 ratings)
Performance
-
(0 ratings)
10.0
(0 ratings)
Support Rating
4.0
(0 ratings)
7.0
(0 ratings)
Online Training
-
(0 ratings)
10.0
(0 ratings)
Implementation Rating
-
(0 ratings)
8.0
(0 ratings)
Configurability
-
(0 ratings)
7.0
(0 ratings)
Ease of integration
-
(0 ratings)
10.0
(0 ratings)
Product Scalability
-
(0 ratings)
10.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(0 ratings)
User Testimonials
BrightcoveVidyard
Likelihood to Recommend
It works very nicely for our company site because it can easily and seamlessly embed into the site and email HTML pages. It also has picture in picture, sharing, closed captioning (CC) as basic functions. It will also show the time of the video. Because these are short-term-use videos or might get updated frequently and also are just targeting a specific audience, being able to hide or not able to show the number of views or date published (unlike YouTube) actually helps us.
Read full review
In my industry, there really isn't a time that I feel would be inappropriate to use the tool. I feel it's most useful to an audience that you haven't connected with yet, however. I think your content is what can get you into trouble. A friend of mine was blocked from a decent amount of prospects after sending a video promoting a happy hour.
Read full review
Pros
  • Ability to easily output a JSON response for requested video data. This makes it easy to work with Brightcove as partner.
  • The read APIs are very flexible and can the output can be easily customized using cgi args. This provides great customization of the output and sorting and filtering mechanisms to find the videos you're looking for.
  • The ability to add captions to videos is good, especially with the regulations requiring video captioning. DFXP support works great as long as the player is given the exact XML format it is looking for.
Read full review
  • The UI is really easy to use, especially for new users looking to get up to speed fast
  • On the paid version, I really like being able to download the videos
  • For onboarding new people and explaining processes, I like the playlist feature
  • For sensitive data, I like being able to password our videos
  • I like being able to brand our video player page
Read full review
Cons
  • Online support could be more accessible to the layman (non-techy users can get a bit lost in the help resource library)
  • Multiple user logins for the account (with different levels of access) would be useful - we work with many off-site videographers and editors
  • The ability to link to an individual video within a player on our website would be great.
Read full review
  • It would be great if there could be a manager view so we don't have to give them admin privileges to see their team's vidyard videos.
  • It would be great to be able to see who viewed the video if multiple people are on the email.
  • It would be great if we could make the videos dynamic so that it would insert a person's first name or SL booking based off dynamic fields in SL.
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Likelihood to Renew
It took quite some time to upload and organize our video library. The amount of time it would require to relocate all this information outweighs any negative aspect I personally have with the experience. They have been pretty good to work with and from speaking with my Brightcove rep, I know some of the issues I have listed are currently being addressed and tested for future releases.
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It has been an integral part of both our employees and customers experience. I would highly recommend VidYard to anyone looking for new ways to make their support interactions more personable and efficient. Not only that, but is a huge value add for existing customers of the HubSpot product as well.
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Usability
Very usable! I don't see any major flaws
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Vidyard does what it is supposed to do, but it takes regular use and adoption to really get any benefit. It is much more beneficial as a 1:1 personal sales video tool than in mass marketing email blast campaigns. The analytics are insightful and the tool has some cool ways to make videos more interactive and branded.
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Reliability and Availability
No answers on this topic
Absolutely, the unpredictable nature of technology always keeps us on our toes. However, I'm pleased to share that my experience with Vidyard has been remarkably consistent and reassuring. To date, I haven't encountered any instances of service outages. This unparalleled reliability and dependability have instilled a high level of confidence in the platform, making it a stalwart companion in our digital endeavors. While the tech landscape can be uncertain, Vidyard's track record of steadfast performance has truly set it apart.
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Performance
No answers on this topic
It performs very well. I have never had any bugs while recording, and none of the videos have been impaired or corrupted. I don't believe it integrates with any other software but you could contact the company to learn more. I am not sure if it is only available on Chrome.
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Support Rating
We are notified often of downtime, and I have not heard from a support rep for over a year. It really makes it hard to learn what new things are coming out and how we can take our video to the next level when there is no contact from the team on a regular cadence.
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Customer support at Vidyard has always been good. When I first looked into the product, the salesperson took a consultative approach that allowed me to see how Vidyard would benefit our specific use case. Since coming on board, the customer service team has been quick to respond if I have any questions.
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In-Person Training
No answers on this topic
The training experience proved to be tremendously valuable. Our dedicated representative exhibited an exceptional level of helpfulness and patience as she skillfully addressed all of our inquiries. Notably, she went beyond merely answering questions, providing us with a wealth of resources and sharing best practices that are pivotal for our success in utilizing the software.Her guidance transcended the boundaries of a conventional training session, empowering us with insights that extend far beyond the immediate
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Online Training
No answers on this topic
The online training experience proved to be incredibly valuable. Our dedicated representative demonstrated exceptional patience and unwavering support in addressing our queries and requests, which greatly contributed to our learning process. Their guidance was pivotal in helping us navigate the intricacies of the training, ensuring that we absorbed the material effectively.
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Implementation Rating
No answers on this topic
It's pretty straightforward. The bulk of the work goes on outside of Vidyard - it's the time required to add different videos to your website - that was probably the only difficult part and had nothing to do with Vidyard.
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Alternatives Considered
Marketing department favors it because EVERYONE uses YouTube. Overall, YouTube offers decent features and functionality. But Brightcove offers the ability to brand and style players, and control what our users see (and so much more) and YouTube does not. For instance, on YouTube, users are presented with other videos (which could contain competitor videos).
Read full review
Vidyard seems to be the easiest to use especially for our sales teams. Our Customer Advocate and Implementation Teams do use CloudApp. It seems similar, but less applicable for sales. Vidyard has awesome Salesforce and HubSpot integrations!
Read full review
Scalability
No answers on this topic
The product exhibits an exceptional degree of scalability, accommodating diverse usage scenarios across various departments within our organization. This remarkable flexibility has enabled us to harness the software's potential in ways tailored to the unique needs of each team.In particular, the impact on our communication efforts with both potential and existing customers has been truly transformative.
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Return on Investment
  • Again, there has been a huge cost savings which significantly improved our ROI
  • There has also been less time spent on learning new technologies and training additional staff on maintaining a video server.
  • Less time spent on the previous two points has allowed me to focus on other areas within the department that needed improvement.
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  • Vidyard has shown a greater number of email opens when sent to prospects.
  • I believe the ROI for Vidyard has been well received and definitely worth the $$$.
  • We have had a greater number of people attending events when invited through Vidyard. This has led to more opportunities being created.
Read full review
ScreenShots

Brightcove Screenshots

Screenshot of Go beyond tracking plays and impressions and fuel your programs with video engagement data that signals who is getting the most value from your content.Screenshot of Deliver interactive video on-demand and live experiences - chat, polls, click to purchase, sentiment, quizzes, branching journeys, and more - that increase engagement, provide more data on your audiences, and turn viewers from passive observers to active participants.Screenshot of Deliver live and on-demand video experiences that are easy to create and manage from a single platform. Orchestrate rich, beautiful experiences that promote your brand and your content and keep audiences engaged with interactive elements.Screenshot of Start to think of your video content as your greatest asset for connecting with every audience on any device, whether it's web, mobile, or connected TVs. Reach all your audiences, including customers, prospects, partners, teams, anyone and everyone!Screenshot of Understand audience engagement to inform content strategies and audience preferences to ensure you’re delivering the best streaming video experiences possible.

Vidyard Screenshots

Screenshot of where users can record and send sales videos from a browser, desktop, or phone to connect, convert, and close—all while remote.Screenshot of how screen recording can be used to deliver effective product demos, presentations, and proposal walkthroughs that build buyer consensus across the full sales cycle.Screenshot of some insights into viewer behavior, displayed within Vidyard's video analytics. Here, viewers can track video views, engagement, and drop-off rates to understand how an audience interacts with content and optimize video strategy for maximum impactScreenshot of how CRM integrations push video view data to lead and contact records. Viewing data can be used to surface high-intent leads, and measure videos’ impact on pipeline and revenue.Screenshot of Vidyard's customizable calls-to-action (CTAs), used to drive conversions and capture leads. Clickable buttons and forms can be added directly to videos to encourage viewers to take the next step, whether it's downloading a resource or signing up for a demo.Screenshot of some of Vidyard's integrations.