Webflow vs. Wix

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Webflow
Score 8.7 out of 10
N/A
Webflow is a Website Experience Platform for modern marketing teams, used to visually build, manage, and optimize websites that offer both the consumer experience teams expect and enterprise-grade performance and scale.
$18
per month
Wix
Score 8.2 out of 10
N/A
Wix is a website builder used to grown an online presence. The platform allows users to build their website from scratch, choose from designer-made templates, or use an AI website builder to add sections, images, and text.
$0
Pricing
WebflowWix
Editions & Modules
Basic
$18
per month
CMS
$29
per month
Ecommerce - Standard
$42
per month
Business
$49
per month
Ecommerce - Plus
$84
per month
Ecommerce - Advanced
$235
per month
Free
$0
Light
$17
per month
Core
$29
per month
Business
$39
per month
Business Elite
$159
per month
Offerings
Pricing Offerings
WebflowWix
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsUp to a 22% discount available for annual pricing.
More Pricing Information
Community Pulse
WebflowWix
Considered Both Products
Webflow
Chose Webflow
So, Webflow gave me the freedom that other platforms didn't in terms of not needing to code (in comparison to WordPress), and the site looks like a professional page rather than a generic average one, and then in terms of having more than just writing key findings (in …
Chose Webflow
Webflow is more comprehensive, so it is also a little bit harder to use. I selected Webflow because its component-based approach allows me to change content once, and it updates across multiple pages, which has saved me a significant amount of time. Sometimes, it can be …
Chose Webflow
Webflow is unmatched in its design customization and code output quality.
Chose Webflow
Framer is Webflow's closest competitor and has some advantages in the animation department, but Webflow has a bit more brand recognition among clients. WordPress is old-fashioned in its approach, and despite offering site-builder themes and plugins, still doesn't have native …
Chose Webflow
Webflow, in my opinion, is a better tool because it gives you more granular control over tools like Framer and Wix Studio.
Chose Webflow
Webflow is a great replacement for simple websites like WIX & Squarespace. Webflow, in its current incarnation, will never be able to overtake the ubiquity of WordPress pages, it lacks the automation & tooling of Supernova, the design capabilities of Figma, and the design -> …
Chose Webflow
Framer is for designers with no underlying knowledge of how a website works. It's more like designing a website in Figma. Webflow offers a better balance of design features and true website configurations.
Chose Webflow
Webflow is simply more powerful without getting bogged down like other platforms.
Chose Webflow
In my opinion, Webflow has the worst CMS I have used. All the other tools make it much easier to write, format, publish and organize content. There's a lot more flexibility and they have better UX. I would not choose Webflow if given the choice, I would only use it if the …
Chose Webflow
The UI and UX is definitely better. The flexibility on the design is also better. Webflow is more powerful than these tools.
Chose Webflow
It does not compare at all to WIX, in my opinion, it is an insult to them even comparing them side by side. No doubt WIX is 100 times better than Webflow. Wix has features that Webflow lacks and has extra help when needed. In my opinion, WIX customer service is astonishing …
Chose Webflow
We loved the feature set and extensibility. It's a little pricey but when we have the time to devote to a project it shows why Webflow is such a good fit. Of course there are lots of other things you can use it for, but it's been working for us for one-off marketing projects.
Chose Webflow
The code quality and speed can't even be compared to Elementor; Webflow is simply a much better tool. Instapage has a cool feature for dynamic landing pages, which changes according to Google Ads Keyword, which I miss; however, amazing webflow community members recreated that …
Chose Webflow
I would not say it has substitutes for all features of the other platforms, but overall it is better to use and implement. I would like to see Wix's user management, Shopify and WooCommerce's shop features, and WordPress' ability to host big enterprise blog management. The …
Chose Webflow
A lot more design control and easier to create a custom site, and then also to scale that site going forward. There's a lot about WordPress I miss, though, when it comes to managing a blog—user permissions, SEO control, edit HTML version of posts.
Chose Webflow
Compared to other closed platforms like Squarespace or Shopify, Webflow is much more developer friendly and customizable. The CMS is easier to use and much more flexible to design and develop in. Price points between the 3 are similar. Most of the 3rd party integrations for …
Chose Webflow
Webflow falls somewhere in between Wordpress as a most basic theme-based platform and HubSpot CMS Hub, which has nearly unlimited capabilities. The ease and pricing are a win for HubSpot but we still use and host sites using Wordpress as that is often a client's desire for …
Wix
Chose Wix
Wix feels very similar to the experience I had with Squarespace some years ago. It far exceeds Drupal, which we found impossible to customize or integrate with things without the help of a professional developer. Wordpress, of course, offers infinite customization options for …
Chose Wix
Wix is very similar to Squarespace where they both have easy to use user interfaces, and both lack the ability to get cute with custom code when desired. That being said, for us Wix tends to deliver better overall value of options for the price. A lot of 3rd party apps …
Chose Wix
Wix is GREAT for a drag-and-drop website editor, but I prefer Squarespace. Squarespace has a lot more polished drag-and-drop modules. Squarespace feels more like a name-brand editor, as it's frequently discussed by many influencers online and has a high level of brand …
Chose Wix
Been using Wix for our digital platform for quite a while before the others. It's efficient, easy to use
Chose Wix
Wix is super easy and straightforward; in comparison to the competitors I've used, it eliminates a lot of stress and anxiety around creating and maintaining a website. The affordability of Wix in comparison to other website platforms is also something that I appreciate. I …
Chose Wix
I was pleasantly surprised at how much more complex Wix was a designing a website than WordPress was, and yet it maintained the same level of simply pleasing aesthetic quality. Whereas before, when I first use WordPress, it was simply just a tad more than a blog, Wix as allowed …
Chose Wix
easier and more efficient to manage than wordpress, but there are times when you are unable to customise things. Wix is sort of like canva compared to photoshop, it does what it needs to the vast majority of the time and actually quite well
Chose Wix
Zoho provides a free email account which can be coupled to your website. Wix does not provide this free option but rather tries to sell a professional account through google.
Chose Wix
Thanks to the intuitive interface that Wix has, we've been able to accelerate the speed of some of our projects, which is very important for us.

We find Wix easier and faster than WordPress or Squarespace, as these 2 are definitely more complex and hard to comprehend at some …
Chose Wix
We thought that the features in Wix were easier to use and were more suited to a less technical audience. As our organization has a lot of non-intern-native age individuals, we needed something that was very intuitive. Squarespace seemed like more work to manage and overall …
Chose Wix
Wix is way better as a user-friendly tool that extends its use to non-high technology skill people, that let other people administrate the site other than the IT expert.
Chose Wix
I appreciate this tool the way it is going is excellent. The website is the first basic thing that speaks of a company. During its purchasing, I faced no difficulty in terms of licensing and it provides me all the necessary tools by which I can easily create the HTML. In terms …
Chose Wix
On a scale of 1 to 10, where 10 is the highest, Wix is at a 3 based on the software listed.
Chose Wix
Wix is cleaner and easier to navigate. I'd go so far as to say something about it feels sleeker and almost "sexier," I may be so bold...
Chose Wix
I selected Wix as I have used it before. Wix is a website builder. It’s easy to use and offers lots of technical support. WordPress is a content management system, which is more scalable but also demands more technical know-how.
Chose Wix
I selected Wix because it is way more user friendly. With Wordpress, you need to either have advanced knowledge in coding and development, or you can hire someone to optimize your website for you. With Wix, you don't need to hire someone of have a lot of knowledge in coding - …
Chose Wix
Wix does not hold a candle to WP or Squarespace. We selected Wix because it was the cheapest option, and when working with nonprofits, cheap wins.
Chose Wix
Wix is a less aesthetically pleasing option in comparison to WordPress and Squarespace. WordPress is much more robust in regard to its capabilities, especially with SEO. Squarespace has better themes to use and is more pleasing to look at it however I think Wix's usability …
Chose Wix
Squarespace and wordpress are great options but both are more expensive options and they can be more complex for the beginner user. The thing I like about Wix is how easy to use it is and basically, you can drag and drop things that you need to make a great-looking website.
Chose Wix
Wix is a great starting platform for anyone looking to create a website. It definitely holds its own against any other all in one website creation platform. The one thing I would say is if your main focus is solely on eCommerce you may be better off using something like …
Chose Wix
We ultimately selected Wix Answers for the price and that we could localize the platform and articles. WIth WixAnswers the cost is based on users, since our users were low the price was very economical for our needs.
Chose Wix
Wix is easier to use and much more intuitive than WordPress.
Features
WebflowWix
Security
Comparison of Security features of Product A and Product B
Webflow
7.8
Ratings
5% below category average
Wix
-
Ratings
Role-based user permissions7.80 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Webflow
8.2
Ratings
5% above category average
Wix
-
Ratings
API8.20 Ratings00 Ratings
Internationalization / multi-language8.30 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Webflow
8.1
Ratings
4% above category average
Wix
-
Ratings
WYSIWYG editor8.00 Ratings00 Ratings
Code quality / cleanliness8.40 Ratings00 Ratings
Admin section6.80 Ratings00 Ratings
Page templates8.20 Ratings00 Ratings
Library of website themes8.30 Ratings00 Ratings
Mobile optimization / responsive design9.50 Ratings00 Ratings
Publishing workflow8.50 Ratings00 Ratings
Form generator7.10 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Webflow
7.4
Ratings
1% below category average
Wix
-
Ratings
Content taxonomy7.00 Ratings00 Ratings
SEO support8.50 Ratings00 Ratings
Bulk management6.50 Ratings00 Ratings
Availability / breadth of extensions7.30 Ratings00 Ratings
Community / comment management7.60 Ratings00 Ratings
Best Alternatives
WebflowWix
Small Businesses
ManageWP
ManageWP
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
10Web
10Web
Score 7.3 out of 10
Enterprises
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Adobe Experience Manager
Adobe Experience Manager
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
WebflowWix
Likelihood to Recommend
8.6
(0 ratings)
7.5
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
7.0
(0 ratings)
Usability
8.6
(0 ratings)
7.7
(0 ratings)
Availability
1.0
(0 ratings)
10.0
(0 ratings)
Performance
1.0
(0 ratings)
10.0
(0 ratings)
Support Rating
6.5
(0 ratings)
6.0
(0 ratings)
Implementation Rating
-
(0 ratings)
8.0
(0 ratings)
Configurability
-
(0 ratings)
10.0
(0 ratings)
Ease of integration
-
(0 ratings)
9.0
(0 ratings)
Product Scalability
1.0
(0 ratings)
8.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
WebflowWix
Likelihood to Recommend
The good outweighs the bad. I love how my webpage works, and it fulfills everything that I was trying to accomplish. The ability to tag and distribute content across the site saves a lot of time and energy. I just wish that custom elements were easier to reuse across pages and that it weren't so hard to figure out. This tool is better suited for someone who knows what they are doing, rather than a beginner.
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The fact of Wix moving away from their ADI web-building tool in favour of Editor, in my opinion, makes a huge mess of everything. I feel a lot of the ease and automation of designing my website has gone to such an extent that I now "recommend" Wix only for professional developers. Worse is that I have to redesign a big part of my website as items are now linked to each other in a different way than used to be the case. In my opinion, A big ZERO for Wix, who clearly should do their homework again.
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Pros
  • Easy to use and customize CMS.
  • Develop engaging CSS interactions and JavaScript animations visually.
  • Several competitively priced hosting tiers are available and all use AWS servers and Fastly CDN.
  • Code can be exported to be used with other CMS platforms such as WordPress, or E-Commerce platforms such as Shopify.
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  • User-Friendliness: Wix is a lot easier to navigate than other web-building sites. Oftentimes it's like Wix does the thinking for you instead of just throwing endless options at you and complicating the process.
  • Unique Content: Many services for generating websites, images, videos, etc. are starting to look the same and, for that matter, they're starting to look stale. What Wix offers feels fresher and cleaner.
  • Reliability & Respectfulness: We have yet to incur any issues that have affected our web properties or routine to this point. Furthermore, Wix does not constantly throw new offers or new pricing or new requirements at us. They value you where you are.
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Cons
  • The Content Management System needs improvement. In my experience, it's very difficult to organise all our content at big volumes. We want to create a resources section where we can categorize our content but there isn't an easy or intuitive way to do it
  • In my opinion, it's incredibly difficult to create tables in an article
  • You have to do custom coding for anchor links within an article and it's time consuming and, in my opinion, super annoying
  • Website designs are not responsive we need to keep designing a separate mobile version
  • In my opinion, Formatting content in articles is annoying compared to other CMSs like Wordpress, Shopify, Wix, Blogger, etc. Worst experience I've had.
  • Changes to the nav bar on the homepage do not reflect universally, we needed to do the same changes all over again for our blog and mobile
  • Content editors need to keep logging in every time they add content
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  • One place where Wix falls short of other CMS's is with insights and analytics. On other platforms, I can instantly see how many page views I received, what time the pages were viewed, location, etc. But seeing this information on Wix requires a Google Analytics integration that is not automatically included when you make an account. You have to first go to Google Analytics to make an account, then come back to Wix to activate the integration, it's a little time-consuming for a feature that most CMS's come with instantly.
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Likelihood to Renew
It's the perfect balance of GUI and code control
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I’m happy with Square space as of now, and right now I don’t also have a team that would be able to review for me whether it’s worth switching again. Wix was great in the beginning of my career, but I needed something different to support the release of my new music. I like the price for Square space more too!
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Usability
With a little education, I find Webflow incredibly easy to use. As previously mentioned, the Webflow University video library is amazing so anything you need help with is already available. That said, I do feel like it is a relatively steep learning curve and would be even steeper for someone who is completely new to Web Development, which is why I gave it the score I did.
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Great customization, but a pain to backtrack. They recently added the ability to set fonts etc as headings, title, body etc, but if you did not begin your build with these presets you are screwed if you ever try to change font/ colors/layout etc.
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Reliability and Availability
In my experience, their customer service is an absolute joke, I tried reaching out to them they took forever. I had to keep following up with them as if they never received it in the first place. It’s a new platform, so guidance is needed. Tried the university they offer, in my opinion, it is completely useless, I would just completely move on from this website.
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I never had an outage issue per say. I would say it was very reliable of a website building platform and as a marketing source there was never any issues connecting it to the server. I don’t recall there being any editing tools or hosting issues. Nothing went down when using it.
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Performance
In my opinion, it is horrible, the rendering takes forever. I have the newest MacBook and the platform will still lag and slow down on me. I’m not a developer, I am a designer which makes it worst because I am using the features they are providing not extra coding features. In my opinion, it is a horrible platform really, stay away.
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Not complex at all. It teaches you how to use their platform in a dynamic way. Each tutorial offers an explanation that can be reviewed later on. The connection speed of a web page has been smooth so far, with no major problems regarding this subject. Overall, Wix can manage 10+ pages with great connection speed.
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Support Rating
I haven't had to engage them from a support perspective; however, there is a considerable user community for tips/ideas/troubleshooting and the like. I believe the Pro plan supports additional resources but we didn't find that the cost justified the outcome. Overall the need for support has been relatively minor.
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As stated before I didn’t use the support as I did not have the feature and did not often enough need the help. I was able to figure it out mostly on my own by exploring the site. I’ve found exploring and playing on it told me how to do most things.
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Implementation Rating
No answers on this topic
Like I said I was a beginner so it was fun to navigate and teach myself how to implement the features when building and maintaining my site. It was a fairly easy place to host my domain, and creat something simple.
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Alternatives Considered
So, Webflow gave me the freedom that other platforms didn't in terms of not needing to code (in comparison to WordPress), and the site looks like a professional page rather than a generic average one, and then in terms of having more than just writing key findings (in comparison to medium) like a site that feels unique and sophisticated. Finally, all in all, Webflow is harder at start but the results are eye pleasing and its totally worth the time.
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Wix is GREAT for a drag-and-drop website editor, but I prefer Squarespace. Squarespace has a lot more polished drag-and-drop modules. Squarespace feels more like a name-brand editor, as it's frequently discussed by many influencers online and has a high level of brand awareness. Wix is more customizable and can create a more tailored end product than Squarespace. Additionally, it is cheaper, which is another advantage for Wix.
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Scalability
I feel it doesn’t perform the way it’s supposed to and it doesn’t have any beneficial factors to it. In my opinion, there is no reason to use a platform like this when Wix and Shopify, and WordPress exist. I believe Webflow is a platform that shouldn’t exist and it’s only popular because of the hype it received. I tried it and hate it completely.
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I give this rating to Wix because it's a great content creator. It has a great platform and also offers great customer service. If you encounter any technical issues, with Wix you will find a solution. For premium members or domain holders, this is the same as for Trial members or non-domain holders.
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Return on Investment
  • Work quality output has improved as Webflow helps bridge the gap between design and development.
  • Lower overall development costs mean more client budget can be allocated to strategy and creative.
  • Faster turnarounds result in shorter billing cycles, which improve agency cashflow.
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  • Affordable - for those on limited to zero budget it is easy to get started and getyour business online. I was able to create a portfolio website that I could direct my clients to in order to view my previous projects.
  • There is no need to pay a website designer (save on costs)- it is easy to get a website up and published on Wix that you save on not needing to pay a professional to do it for your start-up business.
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ScreenShots