Overview
What is Suzy?
Suzy is a technology platform that harnesses collective insights from millions of consumers worldwide to deliver real-time intelligence.
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
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Product Details
- About
- Competitors
- Tech Details
What is Suzy?
Data is collected in real time with consumer intelligence through direct consumer interactions. User responses start to populate in as little as one minute or less and on average, Suzy can deliver 300 responses in less than 60 minutes.
Suzy Video
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Suzy Competitors
Suzy Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
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Operating Systems | Unspecified |
Mobile Application | No |
Comparisons
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Reviews
Community Insights
- Business Problems Solved
- Recommendations
Suzy is a powerful consumer intelligence platform that has helped businesses across various industries to solve complex problems through its advanced research capabilities. Users rely on Suzy to gain insights into brand awareness, target audience perceptions and motivations, and audience and brand trends to make data-driven business decisions. One of the significant benefits of Suzy is its ability to provide real-time feedback from consumers at scale, which allows companies to iterate new product concepts quickly and optimize them efficiently.
Suzy offers small businesses an opportunity to leverage consumer insights by providing access to media and retail buyers that would otherwise be challenging to reach. It has also enabled users to understand customer needs and wants down to the production creation level, allowing them to create products that best align with their purchasing values. With Suzy's fast turnaround time, teams can get real-time insights from actual consumers of products and services, saving time and resources while being able to respond flexibly to changing market trends. Suzy has helped businesses test value propositions, work on quantitative studies, understand consumer mindset, inform key business strategy, and address many other business problems and challenges.
Users have made several recommendations based on their experiences with Suzy. The most common recommendations include leveraging the expertise of the Suzy support team, particularly account representative Robuck, who is considered amazing and a valuable asset. Users also suggest exploring multiple tools to become familiar with the platform and collaborating with the Suzy team to create and launch surveys for gaining experience and comfort with the software.
Another common recommendation is to utilize Suzy for various research situations, as it is highly recommended for both quick questions and full-scale studies. Users mention that Suzy is a must-have tool for primary market researchers, providing quick actionable insights and the ability to target specific groups. While mentioning that a custom reporting team may be needed for creating custom reports, users overall highly recommend Suzy as a valuable tool applicable to many industries.
Users also suggest having the ability to cut and export data as a significant help when using Suzy. They find Suzy to be a great complement to their larger research agenda, making their work more valuable for the organization. Users encourage others to consider Suzy if it fits within their budget, highlighting its value and applicability across different industries.
Furthermore, users point out that Suzy is great for quick actionable insights and targeting specific groups based on previous questions. They believe Suzy is worth the investment and recommend it as a must-have tool for primary market researchers. Users find the platform great with easy data output and few barriers to entry, suggesting others give it a try.
Users advise talking to a Suzy expert right away and utilizing the platform for business purposes. They mention that while it's a good tool for limited budgets and quick turnkey solutions, more advanced packages or external resources may be needed for specific insights.
Additionally, users recommend reviewing Suzy results regularly with the team and having a plan for utilizing the insights. They find Suzy itself to be a great platform and suggest being clear with the organization on which business questions are best suited for Suzy and which ones require more advanced research techniques.
Users suggest going through a demo with the Suzy team, attending webinars, and expecting high demand for the tool once access is granted. They believe Suzy is a good option for accessing a large consumer base in a short time period and find it to be a fast and affordable tool for getting insights on the fly, although they advise using the data directionally.
Overall, users find Suzy to be an excellent resource for conducting various studies.