Name: Watch Our 2 Minute Overview
Uploaded: 2015-09-01T16:27:49.000Z
Duration: 2 min 22 s
Description: Less time managing content. More time driving results. One easy tool.

Customer Success Management Training

Customer Training

Help Desk

Web and Video Conferencing

Customer Support

Accessibility Testing

Beta Testing

Feature Management

Functional Testing

PHP Frameworks

Virtual Reality

Development

Online Proctoring Software

Virtual Classroom

Education

Business Intelligence (BI)

Calendar

Collaboration

Demand Planning

Document Generation

Emissions Management

Intellectual Property (IP) Management

Whistleblowing

Enterprise

Accounting

Accounts Payable

Travel Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

API Management

Cloud Storage

Configuration Management

Custom Software Development Services

Enterprise Printing

Fraud Detection

Integration Platform as a Service (iPaaS)

Managed Detection and Response (MDR)

Managed Public Cloud Infrastructure

Network Behavior Analysis

Network Performance Monitoring

Open-Source Database

Scale-Out Storage

Storage as a Service (STaaS)

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Email Marketing

Employee Advocacy

Market Research

Marketing Attribution

Marketing Automation

Press Release Management

Product Intelligence

Social Media Management

Survey & Forms Building

Video Streaming

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Incentive Compensation Management

eCommerce Analytics

Sales

Cloud Security Posture Management

Security

Aviation

Church Management

Equation Editors

Financial Services CRM

Internet of Medical Things

Physical Therapy

Revenue Cycle Management (RCM)

eDiscovery

Vertical-Specific

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Users who have utilized this software for managing marketing content projects commonly recommend taking advantage of the online support provided by the team, giving the software a try and making an informed decision based on individual needs, and considering it as a suitable choice for content marketing management. Some users mention a short learning curve of a couple of days to fully grasp the platform's setup and functionality. These recommendations highlight the usefulness of the software at a reasonable cost.

BrandpointHub has become an invaluable tool for content-producing organizations, according to users and reviewers. They have found that the platform simplifies the content review process and makes collaboration with internal reviewers and agency writers much easier. Additionally, the support provided by BrandpointHub has been highly responsive, with many user suggestions being integrated into the features of the product. This responsiveness has helped users feel supported and heard.

One of the key use cases of BrandpointHub is its ability to facilitate content sharing, editing, and tracking across multiple channels. This makes it a go-to tool for marketing teams managing multiple content projects across different departments. Users appreciate having a centralized place to track and coordinate efforts, which streamlines their workflow and ensures timely delivery of reviewed and approved content.

The intuitive interface of BrandpointHub has been praised by users as it minimizes the need for help guides and maximizes marketing efforts by saving time. Users particularly value the platform's ability to capture content development from the brainstorming stage, helping them organize, plan, and develop ideas more effectively.

Furthermore, BrandpointHub enables international collaboration by allowing users in different time zones to plan, create, and schedule content efficiently. This functionality has proven to be a valuable asset for businesses with global operations.

The automation of tasks provided by BrandpointHub has also been highly appreciated by users. The platform automates content management workflows for teams, replacing email, Word, and Excel documents. This streamlines the process and provides a robust tool that helps manage content across various channels.

Overall, users find that BrandpointHub improves their content production process, facilitates collaboration, saves time, and enhances their brand image by providing a centralized platform for managing all aspects of content creation and distribution.

Expensive for Small Businesses: Some users have mentioned that BrandpointHUB can be expensive for small businesses, which may make it less accessible to organizations with limited budgets. This pricing structure could potentially hinder the adoption of the platform by smaller companies looking for cost-effective solutions.

Limited Advanced Features: Several reviewers have expressed that BrandpointHUB lacks advanced features compared to its competitors. The absence of these advanced functionalities may limit the customization options and overall functionality available to users, especially those seeking more sophisticated tools.

Website Lag: Users have reported experiencing occasional lag while using the BrandpointHUB website. This lag can disrupt workflow and negatively impact productivity, causing frustration among users who rely on a seamless user experience.

Ease of Use and Organization: Many users appreciate the ease of use and organization features of Brandpoint Hub. They find it intuitive and user-friendly, allowing them to easily place ideas in projects and make adjustments. This feature not only enhances content revisions but also provides better organization and flexibility in managing projects.

Time-saving Tool: The platform is praised by reviewers for being a time-saving tool. It eliminates the need to search through past emails or documents to track changes and versions, making it a convenient solution for content management. Users love how they can capture content and social media ideas in one place, even before they are ready to develop them.

Collaboration Features: According to users, Brandpoint Hub offers excellent collaboration features that streamline workflow management. With the ability to assign tasks and move content pieces through an editorial channel, users find it efficient in handling their creative process. Additionally, the platform allows multiple users to collaborate on projects while staying updated on progress, ensuring effective communication among team members.

Agency

Business Plan

Essentials Plan

Enterprise Plan

Agency Plan

Freelancer Plan

Freelancer Pro

Managed Services + SaaS

BrandpointHUB

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Content Marketing

Brandpoint provides a content marketing platform. <br><br>Founded in 1996, Brandpoint is based in&nbsp;South Hopkins, MN.

Brandpoint

Less time managing content. More time driving results. One easy tool.

Watch Our 2 Minute Overview

Manage multiple writers, editors, and social media platforms with ease using BrandpointHUB. Plus, in-platform analytics and easy-to-read reports tell you exactly how effective your content is.  http://brandpointhub.com

Content Creation

Features related to the creation of content for marketing purposes.

Ideation

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Approval workflows

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Content collaboration

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Content calendar

Allows users to schedule and plan the creation and/or distribution of content.

Network for content licensing/production

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Content Publishing

Features related to the organization and distribution of marketing content.

Content hub

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Forms / Gated content

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Embedded CTAs

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Content distribution

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Content promotion

Includes tools for promoting content by connecting to paid and earned media channels.

Content automation

Allows users to set up automated distribution, personalization and/or curation.

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Audience profiling and targeting

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Closed-loop tracking and reporting

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Content performance analytics

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Campaign optimization dashboard

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Competitive analytics

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Page-level engagement analytics

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

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