Great product!
Our Business Development team uses Drift to chat live with site visitors, create and send videos in outreach to prospective customers, and …
Overview
What is Drift?
Drift is presented as a human-centric, AI-powered buyer engagement platform, a platform that automatically listens, understands and learns from buyers to provide individualized and human experiences at every touchpoint of the buying journey.The platform helps businesses translate conversational data and…
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What is Drift?
Drift is presented as a human-centric, AI-powered buyer engagement platform, a platform that automatically listens, understands and learns from buyers to provide individualized and human experiences at every touchpoint of the buying journey. The platform…
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- No setup fee
For the latest information on pricing, visithttp://drift.com/pricing
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What is Drift?
Drift is presented as a human-centric, AI-powered buyer engagement platform, a platform that automatically listens, understands and learns from buyers to provide individualized and human experiences at every touchpoint of the buying journey.
The platform helps businesses translate conversational data and buyer behavior into deeper customer relationships, and also modernizes the B2B website experience.
According to the vendor, Drift was built to transform the B2B buying process, so that teams do not burn hours moving between disparate systems in order to deliver the best possible customer experience, but can spend more time building pipeline, closing deals and strengthening customer relationships.
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Drift Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Users have found Drift to be a valuable tool for increasing productivity and driving revenue. By utilizing Drift's conversational marketing chatbots, users have been able to drive and qualify inbound traffic, addressing the friction and time problem associated with forms. With Drift, users can instantly provide information to their inbound audience and capture potential leads, resulting in improved lead generation and contact information collection from site visitors. Sales reps have actively engaged with visitors on the Drift platform, especially after certain interest indicators have been triggered, making lead generation an easy process. Additionally, Drift's playbooks have been used to engage with potential students and partner companies, creating a consistent experience for every visitor. Users have found Drift effective for lead capture and nurturing, contributing to qualified marketing leads and becoming one of the best converting sources of pipeline and bookings.
Drift has proven to be a valuable tool for improving customer satisfaction and increasing revenue. Users have utilized Drift email to flag customer or prospect email responses to marketing communications, allowing for more timely and personalized interactions. The integration of Drift's AI-based chatbot with websites and CRMs has reduced response time and made it easier to handle chat leads. Users have also found Drift helpful in steering possibilities and generating new leads through location-based tasks using automated bots. Whether it is capturing leads from website visitors, managing customer questions in real-time, or accelerating sales cycles, Drift has been an essential chat function used by both marketing and sales teams. From scheduling demos to answering inquiries, qualifying potential leads, and building conversations that lead to increased conversion rates - Drift has enhanced the overall customer experience while significantly boosting sales productivity.
User-Friendly Chatbot Builder: Users have consistently praised the user-friendliness and intuitiveness of the Drift chatbot builder. Many reviewers mentioned that they found it extremely easy to create multiple playbooks and interact with prospects effectively. The intuitive design and user-friendly interface of the platform have contributed to a seamless user experience, allowing users to navigate and understand the tool effortlessly.
Intelligent Targeting Feature: Reviewers were impressed by Drift's intelligent targeting feature, which helps them capture the right leads and filter out irrelevant ones. Several users appreciated the ability to target specific prospects based on various criteria, as it allowed them to personalize their interactions and increase conversion rates. This feature has proven valuable for users in reaching their target audience effectively.
Detailed Analytics Tool: Users highly value the detailed analytics tool provided by Drift. They appreciate being able to make strategic decisions based on data and closely monitor the performance of each playbook. The ability to track and analyze the effectiveness of their chatbot interactions has contributed significantly to their overall success.
Slow and Limited Customer Support: Some users have expressed dissatisfaction with the slow and limited customer support provided by Drift. They feel that the service has become impersonal compared to previous experiences, and they are frustrated by the delayed response times from actual team members.
Bugs and Errors: Several users have encountered bugs and errors while using Drift's software. These issues often occur without any explanation, requiring assistance from the coding team. This can be frustrating for users who rely on a smooth and error-free experience.
Challenging Pricing: A number of reviewers have mentioned that they find Drift's pricing to be significant, especially for those who may not achieve a sufficient return on investment. Some users believe that the pricing could be more affordable, particularly for small and medium-sized firms looking to utilize Drift's services.
When using Drift for chat service integration into a website, users commonly recommend the following:
Take the time to understand the product and carefully set up the logic for maximum efficiency. Users suggest investing time in learning how to use Drift effectively and setting it up correctly to ensure optimal performance.
Utilize additional tools like Zapier for integration and seek recommendations from a Customer Success Manager. Users recommend exploring integrations with other platforms and seeking guidance from a Drift expert to enhance the functionality of the software.
Consider the main goal for website traffic and use Drift's chatbot service accordingly. Users advise spending time building high-quality bots unique to each page on the website, as this can significantly improve engagement with visitors.
Additionally, users mention that Drift may not fully understand SEO and express concerns about the treatment of cancelling subscribers.
Attribute Ratings
Reviews
(1-25 of 52)Companies can't remove reviews or game the system. Here's why
December 05, 2023
Great product!
Our Business Development team uses Drift to chat live with site visitors, create and send videos in outreach to prospective customers, and analyze site visitor data with the prospecting dashboard. It also makes it easy for our visitors to easily book meetings and connect without having to fill out forms and wait for a reply.
A live chat feature allows you to engage with prospects in real time. Drift also has the capability to schedule meetings with those who are looking to find out more about your offering. It is driving traffic to our sales pipeline and providing me more opportunities each week to help me make quota. It provides me another avenue for my prospecting.
December 02, 2022
Drift: make sales quickly
Drift is an essential tool for my position as an SDR, and it boots my sales and commission astronomically. Drift allows me to connect with prospects during their peak interest and interaction on the website and answer questions as they come to their mind. I've had lots of productive, positive conversations with prospects that lead to a sale.
November 11, 2022
The Best Tool To Convert Website Visitors Into Conversions
Score 10 out of 10
Vetted Review
Verified User
Drift is a very powerful tool to convert website visitors into conversions. Drift has amazing features like Drift profiles, meetings, chatbot, videos, live chat with visitors, and integrations with many other platforms, including Marketo and Salesforce. Our main use of Drift is a website chatbot through which we chat in real-time with our potential visitors, and here is a chance to boost your conversion rate. The Admin/owner view is very easy to understand.
November 11, 2022
How Drift has been useful
I use Drift to arrange meetings with potential clients for my job position. Drift has helped me in acquiring more business and being able to speak with clients that have already been vetted through the Drift bot, allowing me to have more information on the client before our meeting, making me more prepared in terms of tailoring my talk track to the clients' needs.
November 09, 2022
Drift has been key to driving leads into our funnel
We use Drift in two capacities. First, with the website chat bot. We've created a few strategies across our site to use Drift as a form of lead capture & nurturing. Based on which page the site visitors are on, we'll offer different types of content and the ability to submit their contact information for outreach. We're seeing Drift contribute many MQLs at the top of the funnel and has become one of our best converting sources of pipeline and bookings. We also use Drift email to comb our unmanned inboxes to flag any customer or prospect email responses to our marketing communications.
July 20, 2022
Not What I Expected
Score 1 out of 10
Vetted Review
Verified User
We use Drift as our on-site chat function on our e-commerce furniture website. Buying furniture is a medium-to-high consideration purchase. Our users and customers have full-spectrum questions ranging from pre-purchase questions on products and services to post-purchase but pre-delivery questions on status, to post-delivery questions. Across the board, this is a very sensitive and important touchpoint for our business.
June 08, 2022
Chat box is great to use!
We use Drift to manage and create inbound leads. Drift is used for website tracking and we have their chat feature integrated into our website. Prospects/Customers can use the chat feature to ask questions before taking demos, schedule demos with us, or find specific topics on our website. The website tracking helps us know who, where and when they were on our website.
We generate a lot of traffic to our website after webinars and events but have not done a great job of capturing these visitors and engaging them as they are there. We use Drift to do this helping to create a pipeline of prospects for our consulting and sales teams.
April 11, 2022
Automated Lead Capture and Routing to Sales Team
Score 6 out of 10
Vetted Review
Verified User
We are using Drift as our chatbot on our website. Additionally we use it for routing to members of our sales team.
January 27, 2022
Best Conversational Marketing in the Market
Score 10 out of 10
Vetted Review
Verified User
Conversational Marketing ABM Lead Generation. Generating personalized journeys for different segments of users in order to push them further down the funnel towards a sale. Adding air coverage to the existing marketing activities.
We use Drift because it is a tool that provides us with the best way to buy for most potential customers. Thanks to this tool, we have found the best way to streamline sales and support management. It also allows us to keep in touch with most of the potential customers that visit our website. We have a website that will enable us to respond immediately to questions from our customers or those who want to know any information about our products; this helps Drift a lot because it can re-record conversations with customers, download all the content, and re-save the report to continue communicating with them.
Drift is one of the best platforms available which uses conventional marketing to increase sales and helps businesses to grow more by increasing revenue, customer satisfaction, and more. Drift is a powerful method to capture likely clients while using the site. Drift has been an incredible innovation for salesmen and showcasing Organisations. The robotized bots are overly useful in steering possibilities to get new leads with an area tasks.
June 09, 2021
Drift--The ultimate AI chat tool
Mercer Mettl offers online assessment solutions. We give out details of our tools and services on our website, which gets visited by our prospective clients. Drift, our chat tool on the website, helps us in answering several product and service queries instantaneously, improving our user experience in the process. This is used by the marketing team of my firm. It considerably reduces our response time.
Drift provides an AI-based chat bot, which can be easily integrated with our websites and CRM and makes our lives easier in handling chat leads.
June 04, 2021
Drift AI-based Chat tool for your websites
Drift is being used by my company to interact with prospects directly on the website. It is mainly used by the marketing team to capture leads from the visitors of the website. It mainly solves a business problem of Turnaround time for the prospects and instant answer to their Questions.
June 02, 2021
It does exactly what we need it to do
We are using it in our marketing efforts to help navigate our website and our sales team uses it to schedule demos and meetings. The chat bot has multiple scripts that cover most of our basic questions and works great to save us time and drive SQLs.
May 31, 2021
Solid Chatbot for most businesses.
We use Drift across Sales and Marketing at my organization. Prior to Drift, we did not have an active way to communicate with website visitors.
May 28, 2021
Drift - Great Marketing/Sales Tool
I use Drift to help chat with potential customers and track the visitors on the website. I also connected my google calendar so if someone wants to book a time with me, we can easily do it over the chat box. Drift is also nice because of the automated steps via the chatbox on the website. A potential customer can still book a time on my calendar when I am not currently online.
May 28, 2021
Easy to use and nice UI
Drift has been used to drive prospect and customer engagement when we have a website visit. They're able to speak with a Live person to gather information and provide additional assistance as needed. This has helped drive engagement with potential customers, better aligned communication with current customers and overall has helped us provide a better buying experience.
May 18, 2021
Drift helps you capture more leads
We use Drift for our Sales chat.
November 16, 2020
Accelerate growth and revenue with Drift
Score 10 out of 10
Vetted Review
Verified User
We deployed Drift to address two key challenges that we couldn’t solve with our existing website and tech stack:
1. Site conversion was declining.
2. We needed to level up our ABM strategy to deliver a personalized experience.
It’s used by both our demand gen marketers and inbound SDRs, and has been a perfect platform to unify the two teams so that we can tie together what marketing is doing with how the SDRs are using Drift. It helps us create a better buyer experience that elevates the strength of our brand and removes friction, it empowers our SDRs to engage at the exact right time with the exact right message, and brings our marketing and sales teams into a strategically advantageous alignment. All of this contributes to us earning more qualified leads, a better conversion rate, and a more productive and efficient sales team.
November 05, 2020
Gain a competitive advantage with Drift
Score 10 out of 10
Vetted Review
Verified User
Drift is used across sales and marketing at Lacework to increase the productivity of our SDRs and capture more qualified opportunities. We implemented Drift because we believed it would drive revenue up and pay for itself, and it has already paid itself off in Year 1.
August 26, 2020
Drift with Zenefits
Score 10 out of 10
Vetted Review
Verified User
Drift enhances the efficiency and productivity of our Sales Development team, primarily. It has also assisted in supporting new revenue acquisition channels and client-facing teams while helping all users to prioritize communications in accordance with potential revenue capability. Most importantly, it has gone a long way for buyer enablement, increasing pipeline velocity and customer satisfaction.
June 17, 2020
Choosing a revenue-driving chat tool
Score 10 out of 10
Vetted Review
Verified User
Drift is being used as a chat function through our Sales Development Team. Drift allows for us to manage customer questions in real time to provide our website users with quick answers about product related inquiries. Drift is cutting down on our lead follow up time, which accelerates our sales cycles and is also being used to help create a better overall customer experience when using our website.
May 27, 2020
Modernizing the consumer experience with Drift
Score 10 out of 10
Vetted Review
Verified User
We are using Drift as the key technology on our website to connect with our buyers and book meetings. We first got Drift when our Marketing team completely rebuilt Smartling’s website in 2018. I knew we needed to modernize our web experience and get rid of the old school forms to make it easier for potential customers to connect with us. We also ended up adding on Drift Automation about a year later, which helps us create a consistent experience for every single visitor to our website 24 hours a day.