Forma

Forma is building photorealistic avatars, and its first application is to provide digital tryons for e-commerce shopping. The vendor says consumers are overwhelmed by choice in the digital world, which manifests in high customer acquisition costs, 'I look nothing like your model' complaints, short session times, abandoned carts, and product returns. As the vendor sees it, efforts such as shooting more diverse models, shopper surveys, or 3D scanning customers and clothing have had varying levels of success. But Forma aims to put the customer directly at the center of the shopping experience with a single photo, with the goal of grabbing their attention and helping them build confidence before buying. The vendor believes that customers will soon demand to try an item before buying online - just like they do offline!