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Forma, now part of Snapchat

Forma, now part of Snapchat

Overview

What is Forma, now part of Snapchat?

Forma was used to build photorealistic avatars, aiming to put the customer directly at the center of the shopping experience with a single photo, with the goal of grabbing their attention and helping them build confidence before buying. Forma was…

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Recent Reviews
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Pricing

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What is Forma, now part of Snapchat?

Forma was used to build photorealistic avatars, aiming to put the customer directly at the center of the shopping experience with a single photo, with the goal of grabbing their attention and helping them build confidence before buying. Forma was acquired and is now part of Snapchat.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Forma, now part of Snapchat?

Forma was used to build photorealistic avatars, aiming to put the customer directly at the center of the shopping experience with a single photo, with the goal of grabbing their attention and helping them build confidence before buying. Forma was acquired and is now part of Snapchat.

Forma, now part of Snapchat Features

  • Supported: Virtual fitting room
  • Supported: Diverse product models

Forma, now part of Snapchat Screenshots

Screenshot of Forma-enabled product pageScreenshot of Customer can choose from a diverse set of models, or upload their own photo - without leaving merchant's websiteScreenshot of Forma's admin dashboard to add tryon-enabled prodcuts, or to turn on or off any individual productScreenshot of Free and 1min to onboard! 5-star reviews on Shopify

Forma, now part of Snapchat Integrations

Forma, now part of Snapchat Competitors

Forma, now part of Snapchat Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Mobile Web
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Comparisons

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Reviews and Ratings

(3)

Reviews

(1-1 of 1)
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Score 9 out of 10
Vetted Review
Verified User
We started a pilot with Forma on 4 items, based on the results have been adding more items every week. It's not on all of our products yet but we continue adding more. Forma works because its shoppers get comfortable with buying. Most have never been to our store, and for many it's the first time they have ever heard of Santo Domingo Swimwear. Now they can choose their model or see it on themself then decide to buy.
  • Keep customers on my site for longer
  • Easy to try and expand, they use my existing product photos
  • Free unless you want a special design
  • Good support
  • Takes a couple days to add products. Would be better if it were instant.
  • Only on Shopify. I told a friend who sells on Woo Commerce and it wouldn't work.
Very good for smaller stores, very easy to start and expand. Swimwear is a good use case, people want to know what they look like in swimwear. Also it works best on phones so it's good if customers shop on mobile. Not good if you are not on Shopify, it won't work. Also maybe not good for very high-end luxury brands, users who upload photos use their camera phones and not beautiful like models.
  • Very big impact on session time
  • Helps with getting store visitors. But I use the virtual fitting room in marketing
  • Any new business is good since it's free
We heard of 3D Look but needs 3D cameras, too expensive so didn't really try. True Fit is what many bigger companies use but it's expensive and doesn't work well
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