Campaign Management serves as an integrated database marketing solution for planning, executing, and monitoring permission-based multi-channel marketing campaigns across multiple touch points. It is used to nurture a customer base and build loyalty by connecting with customers, with real-time results.
The Infor campaign management solution delivers enterprise-wide marketing capability as a SaaS, on premises or as a hybrid solution depending on company requirements. Whichever option is chosen, the solution offers the same functionality: visual customer journey builder, graphical advanced segmentation, email creation and scalable execution, real time campaign optimization and reporting with built in analytics.
- Predictive Analytics
- Marketing Automation
- Intelligent Segmentation
- Multi-Channel Campaign Execution
- Dynamic Content Creation
- Closed Loop Reporting and Insight