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Easy-to-use - LeadsRx is praised for its simplicity and effectiveness, with easy-to-use dashboards and conversion profiles. Users …
Overview
What is LeadsRx?
LeadsRx is a Software-as-a-Service solution that provides marketing attribution by tracking the customer journey. It aims to improve Return on Advertising Spend (ROAS) and reduce wasted ad spend by enabling marketers to determine which combination of programs are driving revenue. LeadsRx supports an...
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What is LeadsRx?
LeadsRx is a marketing attribution platform used by B2B and B2C businesses as well as by marketing agencies. The vendor's cloud-based software captures all the various touchpoints that commonly guide prospects to becoming customers using its Universal Conversion Tracking Pixel™ technology. The…
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- Premium Consulting/Integration Services
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Product Details
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- Integrations
- Competitors
- Tech Details
What is LeadsRx?
LeadsRx is a Software-as-a-Service solution that provides marketing attribution by tracking the customer journey. It aims to improve Return on Advertising Spend (ROAS) and reduce wasted ad spend by enabling marketers to determine which combination of programs are driving revenue. LeadsRx supports an extensive range of channels, including digital, TV, radio, podcasting, OTT advertising, among others.
The software's built-in identity graph solves cross-device attribution issues while collecting only first-party data through its Universal Pixel. By using deterministic and probabilistic attribution models that allow changes to be made in real-time during campaigns, businesses can understand their customers' journeys better. The reports and analytics produced by LeadsRx help teams maximize ROAS while providing valuable insights for C-level executives across various marketing channels such as digital, radio, television ads or even direct mail.
LeadsRx also provides fast onboarding with results within days instead of weeks or months compared to traditional methods. The Universal Conversion Tracking Pixel captures 100% of website traffic conversion points and ad impressions too. Overall LeadsRx seems like a versatile optimization tool for marketers looking for a cost-effective method to streamline their processes without compromising analytical precision.
LeadsRx Features
- Supported: Multi-touch marketing attribution
- Supported: Full customer journeys
- Supported: Custom account dashboards
- Supported: Real time reporting
- Supported: Robust data security and privacy
LeadsRx Video
LeadsRx is an impartial multi-touch attribution software solution helping B2B and B2C clients maximize return on ad spend. https://leadsrx.com
LeadsRx Integrations
- Adobe Analytics
- Adobe Marketo Engage
- HubSpot Marketing Hub
- Salesforce
- Google Ads (formerly AdWords)
LeadsRx Competitors
LeadsRx Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Pros
- Cons
- Recommendations
Easy-to-use - LeadsRx is praised for its simplicity and effectiveness, with easy-to-use dashboards and conversion profiles. Users appreciate the user-friendliness of the platform, which makes it easy even for non-technical users to understand the impact of offline media. The tool provides valuable insights regarding the volume of additional web traffic the campaign delivered, making it an excellent retention tool.
Multichannel attribution insights - LeadsRx is seen as a valuable tool for understanding marketing investments and measuring ROI, particularly for businesses dealing with multiple sources of advertising or efforts. It provides multichannel attribution insights, giving users a central view of where leads are coming from. The software is particularly helpful for tracking website leads and understanding which channels are producing the most lead generation for businesses.
Valuable insights - LeadsRx is a powerful marketing attribution tool that provides insights into the effectiveness of marketing campaigns. Users appreciate the insights gained from understanding attribution at a micro level, which helps them understand the market and users, compete with competitors, and derive more value from their marketing campaigns. The tool is priced competitively and is seen as a great platform for optimizing sales flow and lead attribution.
Limited Attribution and Usability - Users report that LeadsRx is limited in its ability to provide attribution for campaigns that do not have a strong call to action, and that it can be time-consuming to set up. Additionally, some users find the graphs and reports confusing and would prefer a simpler way to view data.
Integration and Set-Up - Users report that the set-up process for LeadsRx can be cumbersome, with some clients experiencing delays in connecting with the program. Furthermore, users report that the integration with external tools like Google and Adobe could be improved, and that it can be difficult to extract data in a usable format.
Cost and Value - Users report that the cost of LeadsRx is prohibitive for some with a limited budget. While the software offers a wealth of data and tools, some users feel that the cost outweighs the value, and that more guidance on how to leverage the data would be helpful to maximize the tool's potential.
Users recommend using LeadsRx for every broadcast campaign as it provides a great way to prove the effectiveness of radio advertising. They suggest that it is an essential tool for attributing sales and showing clients that broadcast radio works. Moreover, users believe that LeadsRx offers valuable insights into traffic and customer sources, making it an amazing tool for understanding how advertising dollars impact sales. Additionally, users appreciate the helpful support team and trial option provided by LeadsRx, recommending others to give it a try.