Comprehenive but rather non-intuitive software for personalization
We use Marketo Web Personalization for dynamic banner ads, that showcase content based on user-specific data that they've provided.
Overview
What is Marketo Web Personalization (Marketo RTP)?
Marketo Web Personalization (formerly Real-Time Personalization, or Marketo RTP is a real-time interaction management option based on technology acquired with Insightera in December 2013 by Marketo. It is now a Prime feature of Marketo Engage.
Recent Reviews
Reviewer Pros & Cons
Product Details
- About
- Tech Details
What is Marketo Web Personalization (Marketo RTP)?
Marketo Web Personalization (Marketo RTP) Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Reviews and Ratings
(28)Attribute Ratings
Reviews
(1-6 of 6)Companies can't remove reviews or game the system. Here's why
Score 6 out of 10
Vetted Review
Verified User
We use Marketo Web Personalization for dynamic banner ads, that showcase content based on user-specific data that they've provided.
February 25, 2020
If you've got money to burn, give it a shot
Real-Time Personalization (RTP) is being used exclusively by our Marketing department. It's primarily being used for its pop-up functionality, although we have considered using it inline. The main goal we sought to address with RTP was driving more people to our demos, serving up industry-specific content, and drawing attention to new content or events.
January 16, 2019
Super feature-set, great for medium and larger-size companies!
We use part of Marketo's real-time automation tools for market campaigns, templated programming/marketing, and some lead generation and tracking for the lead lifecycle, and custom API tools/scripts to further integrate Marketo RTP into our sales/marketing workflows. We also have some marketing integrations that work together with some of SalesForce's products.
October 09, 2017
In a nutshell: Robust Functionality + Insufficient Documentation + No Training Materials = Underutilized Tools & (Very) Frustrated Users
We leverage Marketo's Real-Time Personalization (RTP) module to deliver personalized content to our website visitors based on targeting criteria that we set (i.e. known vs. unknown visitor, on-site activity, etc.).
March 30, 2017
Website Personalization Made Easy
Marketo Real Time Personalization is being used by our marketing department to create easily (read quickly) launched campaigns on our website to target individuals who fit into certain categories. Our website is visited by several type of users; Marketo users looking for information, prospects looking for Marketo services and training, and local students/job prospects. By using Marketo Real-Time Personalization's reverse IP lookup we are able to categorize these different users based on their behaviors on our website. From there, we can target them with specific messaging to encourage them to take the specific action we desire from them. This allows our marketing team to increase conversions in each of these areas, by using targeted specific messaging.
Score 9 out of 10
Vetted Review
Verified User
Marketo Real-Time Personalization is primarily used in the marketing organization at BetterWorks. It helps us personalize the website experience for our target accounts; analyze the target accounts' activity on our site; figure out what content resonates the best with different personas, and A/B test marketing messages. We have the recommendation bar on our website and blog, a bunch of geo-targeted campaigns for promoting events, industry targeted campaigns on the homepage and various short term promotions.