Super feature-set, great for medium and larger-size companies!
January 16, 2019
Super feature-set, great for medium and larger-size companies!
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Marketo Real-Time Personalization
We use part of Marketo's real-time automation tools for market campaigns, templated programming/marketing, and some lead generation and tracking for the lead lifecycle, and custom API tools/scripts to further integrate Marketo RTP into our sales/marketing workflows. We also have some marketing integrations that work together with some of SalesForce's products.
- Ultra-customization - Marketo has amazing customizability, very good API functionality and documentation, which allows for seamless integration into almost any marketing- or sales-related workflow.
- Great UI - Marketo has a beautiful, intuitive UI, making this tool very enjoyable to use.
- ROI Tracking - Marketo comes with ROI tracking for sales right out of the box, this is a *super* helpful tool.
- Expensive - Marketo is quite expensive for early-stage companies, it is a tough sell for most startups, although the ROI tracking does help seeing whether a tool like this is worth it.
- Gets slow/clunky as your increase usage - Not sure if this is specific to our platform, but I have heard this complaint from others as well.
- Setting this tool up can take a while. There are screens that have an overwhelming amount of menus and data, so it does take a bit of time to set this up and integrate into a workflow.
- Positive - ROI tracking is wonderful. It makes it very clear whether Marketo is paying itself off.
- Negative - This is quite expensive, it is quite a financial commitment if you choose to purchase Marketo, especially since there are similar sales/marketing tools that are much more affordable.
- Positive - Integrations with Salesforce makes this super-worthwhile. Not many other competitors have seamless Salesforce integrations.
HubSpot has more starter plans, and while more affordable, aren't even close in feature-sets compared to Marketo's cheapest plans. Marketo also has a very well-designed sales dashboard that makes it stand out from the rest of the similar marketing/sales tools out there. There are some other small tools, like event/marketing webinar management, that HubSpot does not provide in any of their plans (from what I can recall).