Super feature-set, great for medium and larger-size companies!
January 16, 2019

Super feature-set, great for medium and larger-size companies!

Fedor Paretsky | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Marketo Real-Time Personalization

We use part of Marketo's real-time automation tools for market campaigns, templated programming/marketing, and some lead generation and tracking for the lead lifecycle, and custom API tools/scripts to further integrate Marketo RTP into our sales/marketing workflows. We also have some marketing integrations that work together with some of SalesForce's products.
  • Ultra-customization - Marketo has amazing customizability, very good API functionality and documentation, which allows for seamless integration into almost any marketing- or sales-related workflow.
  • Great UI - Marketo has a beautiful, intuitive UI, making this tool very enjoyable to use.
  • ROI Tracking - Marketo comes with ROI tracking for sales right out of the box, this is a *super* helpful tool.
  • Expensive - Marketo is quite expensive for early-stage companies, it is a tough sell for most startups, although the ROI tracking does help seeing whether a tool like this is worth it.
  • Gets slow/clunky as your increase usage - Not sure if this is specific to our platform, but I have heard this complaint from others as well.
  • Setting this tool up can take a while. There are screens that have an overwhelming amount of menus and data, so it does take a bit of time to set this up and integrate into a workflow.
  • Positive - ROI tracking is wonderful. It makes it very clear whether Marketo is paying itself off.
  • Negative - This is quite expensive, it is quite a financial commitment if you choose to purchase Marketo, especially since there are similar sales/marketing tools that are much more affordable.
  • Positive - Integrations with Salesforce makes this super-worthwhile. Not many other competitors have seamless Salesforce integrations.
HubSpot has more starter plans, and while more affordable, aren't even close in feature-sets compared to Marketo's cheapest plans. Marketo also has a very well-designed sales dashboard that makes it stand out from the rest of the similar marketing/sales tools out there. There are some other small tools, like event/marketing webinar management, that HubSpot does not provide in any of their plans (from what I can recall).
Marketo RTP is great for companies in later stages that require greater customization or API integrations with their own marketing/sales tools. The integration with Salesforce also makes it worthwhile for companies that already have Salesforce setup in some workflows. As stated before, Marketo is quite expensive, so it might not be suitable for earlier-stage companies and startups that are just getting started with marketing and sales.