Amazon Personalize vs. Marketo Web Personalization (Marketo RTP)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amazon Personalize
Score 9.2 out of 10
N/A
Amazon Personalize uses machine learning algorithms to create recommendations that respond to the specific needs, preferences, and changing behavior of users in real-time, to drive increased customer engagement.N/A
Marketo Web Personalization (Marketo RTP)
Score 8.8 out of 10
N/A
Marketo Web Personalization (formerly Real-Time Personalization, or Marketo RTP is a real-time interaction management option based on technology acquired with Insightera in December 2013 by Marketo. It is now a Prime feature of Marketo Engage.N/A
Pricing
Amazon PersonalizeMarketo Web Personalization (Marketo RTP)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Amazon PersonalizeMarketo Web Personalization (Marketo RTP)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Amazon PersonalizeMarketo Web Personalization (Marketo RTP)
Top Pros
Top Cons
Best Alternatives
Amazon PersonalizeMarketo Web Personalization (Marketo RTP)
Small Businesses
Emarsys
Emarsys
Score 8.2 out of 10
Emarsys
Emarsys
Score 8.2 out of 10
Medium-sized Companies
Monetate
Monetate
Score 7.7 out of 10
Monetate
Monetate
Score 7.7 out of 10
Enterprises
Monetate
Monetate
Score 7.7 out of 10
Monetate
Monetate
Score 7.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Amazon PersonalizeMarketo Web Personalization (Marketo RTP)
Likelihood to Recommend
9.4
(5 ratings)
5.0
(5 ratings)
Support Rating
-
(0 ratings)
8.0
(2 ratings)
User Testimonials
Amazon PersonalizeMarketo Web Personalization (Marketo RTP)
Likelihood to Recommend
Amazon AWS
Well suited for vast business needs, Less suitable when planning for small limited business requirements. However, if the business is vast & the business requirements become vast, its easy to comprehend with Amazon Personalize, as most of the functions would be pre-built & as users, we can customize to our needs to meet business demands.
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Adobe
Marketo RTP is great for companies in later stages that require greater customization or API integrations with their own marketing/sales tools. The integration with Salesforce also makes it worthwhile for companies that already have Salesforce setup in some workflows. As stated before, Marketo is quite expensive, so it might not be suitable for earlier-stage companies and startups that are just getting started with marketing and sales.
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Pros
Amazon AWS
  • Ingest virtually unlimited quantities of transactional data.
  • Provide world-class training capabilities.
  • Provide a free-tier to start your project.
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Adobe
  • Segment website users into qualifying groups.
  • Target segmented groups based on multiple aspects.
  • Campaign generation through their UI.
  • Measurement of campaign success.
  • AB testing of campaigns.
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Cons
Amazon AWS
  • Repetitive Recommendations.
  • Needs to improve the search speed.
  • Costly to purchase.
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Adobe
  • Building segments is harder than it should be and you can only create simplistic segments.
  • Building overlays (pop-ups) needs to be done outside of the tool and default selections look dated.
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Support Rating
Amazon AWS
No answers on this topic
Adobe
We actually had a very good onboarding process. The rep from Marketo was very knowledgable and set up regular meetings with us to make sure we understood how to use everything. He gave us ideas for potential personalizations and had best-practice tips. Unfortunately, his knowledge was not enough to overcome some of the biggest issues with the solution.
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Alternatives Considered
Amazon AWS
Easy to integrate with existing applications, Easy to personalize for new users, Batch deploy, good recommendations and good suggestions based on current requirements, business goals get easy prioritized based on user needs and recommendations, it can work with existing tools and easily adapt the details and requirements from the existing tools.
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Adobe
I'm well-versed in Marketo's RTP module and HubSpot's smart content offering, and HubSpot's smart content has ultimately become my personalization tool of choice. Here's why:
  • HubSpot's smart content tools are simple to grasp and easy to implement from start to finish. There's a lot of room for improvement when it comes to ease of use and overall user experience within Marketo's RTP module.
  • For less tech-savvy marketers, HubSpot's training documentation and support team is an absolute lifesaver. Marketo has failed us time and time again on this front, despite the fact that we pay an additional fee for Premier Support and quarterly consulting.
  • Marketo's tool is more robust and more powerful, but they don't take the time to create supporting documentation to help end-users leverage RTP, nor do they take the time to train their support staff on how it works. HubSpot's smart content does what we need it to do, and we don't burn time in the process trying to figure out how to use it.
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Return on Investment
Amazon AWS
  • We managed to analyze huge amounts of data from transactional records.
  • We produced 5 different user/profile segments for our marketing team.
  • We learned how to power marketing predictions using machine learning.
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Adobe
  • More leads. Customized content has generated more form fill outs from the target website visitors.
  • Personalization of the website - more unique experience and feel of our brand for different website visitors.
  • Named account analytics - we can now track how we are doing against the goal of increasing awareness of our products among our named accounts.
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ScreenShots