Name: Marketo Web Personalization (Marketo RTP)
Rating: 6.7 (28 reviews)
Author: Adobe

Overview

What is Marketo Web Personalization (Marketo RTP)?

Marketo Web Personalization (formerly Real-Time Personalization, or Marketo RTP is a real-time interaction management option based on technology acquired with Insightera in December 2013 by Marketo. It is now a Prime feature of Marketo Engage.

Comprehenive but rather non-intuitive software for personalization

6 out of 10

March 14, 2024

We use Marketo Web Personalization for dynamic banner ads, that showcase content based on user-specific data that they've provided.

If you've got money to burn, give it a shot

5 out of 10

February 25, 2020

Incentivized

Real-Time Personalization (RTP) is being used exclusively by our Marketing department. It's primarily being used for its pop-up …

Super feature-set, great for medium and larger-size companies!

8 out of 10

January 16, 2019

Incentivized

We use part of Marketo's real-time automation tools for market campaigns, templated programming/marketing, and some lead generation and …

In a nutshell: Robust Functionality + Insufficient Documentation + No Training Materials = Underutilized Tools & (Very) Frustrated Users

6 out of 10

October 09, 2017

Incentivized

We leverage Marketo's Real-Time Personalization (RTP) module to deliver personalized content to our website visitors based on targeting …

Website Personalization Made Easy

9 out of 10

March 30, 2017

Incentivized

Marketo Real Time Personalization is being used by our marketing department to create easily (read quickly) launched campaigns on our …

Marketo Real-Time Personalization: How Personalized Do You Want to Get?

9 out of 10

January 22, 2016

Marketo Real-Time Personalization is primarily used in the marketing organization at BetterWorks. It helps us personalize the website …

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Reviewer Pros & Cons

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Flexible configuration
Simplifying configuration

Verified User

Manager in Marketing

Information Technology & Services Company, 5001-10,000 employees

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Product Details

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Tech Details

What is Marketo Web Personalization (Marketo RTP)?

Marketo Web Personalization (Marketo RTP) Technical Details

Operating Systems	Unspecified
Mobile Application	No

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March 14, 2024

Comprehenive but rather non-intuitive software for personalization

Verified User

Manager in Marketing

Information Technology & Services Company, 5001-10,000 employees

Score 6 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

We use Marketo Web Personalization for dynamic banner ads, that showcase content based on user-specific data that they've provided.

Pros and Cons

User targeting
Personalization
Flexible configuration

Simplifying UX
Simplifying configuration

Likelihood to Recommend

Marketo Web Personalization is very flexible in terms of applying it to various scenarios and very complex website architectures. Where it falls short is making this much easier to both configure and maintain. The personalization features are good but not exceptional.

Return on Investment

Personalization capabilities no other software could offer on a complex web architecture
No code needed for use and maintenance once properly installed