Name: Marketo Web Personalization (Marketo RTP)
Rating: 6.7 (28 reviews)
Author: Adobe

Overview

What is Marketo Web Personalization (Marketo RTP)?

Marketo Web Personalization (formerly Real-Time Personalization, or Marketo RTP is a real-time interaction management option based on technology acquired with Insightera in December 2013 by Marketo. It is now a Prime feature of Marketo Engage.

Comprehenive but rather non-intuitive software for personalization

6 out of 10

March 14, 2024

We use Marketo Web Personalization for dynamic banner ads, that showcase content based on user-specific data that they've provided.

If you've got money to burn, give it a shot

5 out of 10

February 25, 2020

Incentivized

Real-Time Personalization (RTP) is being used exclusively by our Marketing department. It's primarily being used for its pop-up …

Super feature-set, great for medium and larger-size companies!

8 out of 10

January 16, 2019

Incentivized

We use part of Marketo's real-time automation tools for market campaigns, templated programming/marketing, and some lead generation and …

In a nutshell: Robust Functionality + Insufficient Documentation + No Training Materials = Underutilized Tools & (Very) Frustrated Users

6 out of 10

October 09, 2017

Incentivized

We leverage Marketo's Real-Time Personalization (RTP) module to deliver personalized content to our website visitors based on targeting …

Website Personalization Made Easy

9 out of 10

March 30, 2017

Incentivized

Marketo Real Time Personalization is being used by our marketing department to create easily (read quickly) launched campaigns on our …

Marketo Real-Time Personalization: How Personalized Do You Want to Get?

9 out of 10

January 22, 2016

Marketo Real-Time Personalization is primarily used in the marketing organization at BetterWorks. It helps us personalize the website …

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Reviewer Pros & Cons

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Flexible configuration
Simplifying configuration

Verified User

Manager in Marketing

Information Technology & Services Company, 5001-10,000 employees

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Product Details

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Tech Details

What is Marketo Web Personalization (Marketo RTP)?

Marketo Web Personalization (Marketo RTP) Technical Details

Operating Systems	Unspecified
Mobile Application	No

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