Skip to main content
TrustRadius
Media Monitor Pro

Media Monitor Pro

Overview

What is Media Monitor Pro?

Media Monitor Pro is a a media monitoring and analytics platform from Metro Monitor headquartered in Alabama.

Read more

Learn from top reviewers

Great Option for Small Scale TV News Monitoring

Rating: 6 out of 10
July 6, 2018
IncentivizedVetted ReviewVerified User
My department used Media Monitor Pro for more than 4 years to monitor mentions of our company on television newscasts. Only those in my department, myself and my boss, log in ...
Continue reading
Cindy Arco
Manager - Other
Public Relations Manager, Florida Region
Comcast
Media Monitor Pro4 years of experience
Log in with LinkedIn to see content from your network
Return to navigation

Pricing

View all pricing
Media Monitor Pro

Media Monitor Pro

N/A
Unavailable

What is Media Monitor Pro?

Media Monitor Pro is a a media monitoring and analytics platform from Metro Monitor headquartered in Alabama.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

1 person also want pricing

Alternatives Pricing

Muck Rack

Muck Rack

$5,000
per year
What is Muck Rack?

Muck Rack is a public relations offering from Sawhorse Media.

Prowly

Prowly

$478
per month
What is Prowly?

Prowly is an all-in-one platform for people looking to simplify their PR workflow and do powerful communication: find relevant journalistscreate visual press releasessend targeted PR pitchesand keep it all in a journalist-friendly online newsroom.

Return to navigation

Product Details

What is Media Monitor Pro?

Media Monitor Pro Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews From Top Reviewers

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Metro Monitor is a media monitoring platform that offers accurate and efficient media monitoring capabilities. Users of Metro Monitor can streamline their media monitoring process, allowing them to focus more on obtaining media coverage for their clients. With Metro Monitor, users can access media coverage more efficiently and reduce the need for manual research. Unlike other platforms such as Cision and Meltwater, Metro Monitor ensures that all media coverage is accounted for, making it a helpful supplement to other media monitoring platforms like Critical Mention and IQMedia.

PR firms can benefit from Metro Monitor's software by using it to analyze their clients' performance and effectively manage their traffic. The platform enables users to assess their effectiveness with reporters, gauge the coverage they receive, and keep up to date with breaking news. Cost-effective tracking of news media coverage is possible with Metro Monitor, allowing users to easily share the results with colleagues. By monitoring TV and radio coverage mentioning specific keywords and incorporating them into media reports, users can provide comprehensive coverage for their clients.

Metro Monitor also helps PR professionals demonstrate the value of earned media to clients by providing data that proves its worth. The software's dashboard feature allows users to track and download clips effortlessly while maintaining communication with their representative. It is also used by PR professionals to find and send coverage to clients by providing them with files and demonstrating the return on investment for media monitoring. Additionally, Metro Monitor allows users to monitor mentions of their company in television newscasts, watch clips, and share them with others to showcase the company's presence in the media.

Overall, Metro Monitor provides valuable features that enhance the media monitoring process for PR professionals. Its accurate monitoring capabilities, streamlined approach, and ability to track coverage across various channels make it a reliable tool for managing media presence effectively.

Ease of Finding PR Hits: Many users have praised Metro Monitor for its ease of use in finding PR hits in real-time. Reviewers appreciate the simplicity and efficiency of the platform, allowing them to quickly access relevant information without any hassle.

Professional Staff and Timely Response: Several reviewers have expressed their appreciation for Metro Monitor's professional staff who are quick to respond and get things done in a timely manner. Users value the promptness and efficiency with which their queries or requests are handled by the helpful team at Metro Monitor.

Accuracy through Nielsen Data: The fact that Metro Monitor gets its data directly from Nielsen has been highlighted as a major advantage by many users. This ensures accuracy and reliability in the information provided, giving customers confidence in the insights they receive from Metro Monitor.

Cons:

  1. Limited search functionality: Some users have mentioned that Metro Monitor lacks the ability to search for online articles like it does for TV clips. This limitation can be frustrating for those who rely on comprehensive media monitoring across different platforms.
  2. Occasional glitches: Several users have experienced occasional glitches with Metro Monitor, which can disrupt their workflow and cause delays in accessing desired clips. However, they also noted that the support team is usually able to remedy these issues promptly.
  3. Inefficient layout and design: A few users found the layout of Metro Monitor to be confusing at first, leading to difficulties in navigating through the platform. Additionally, some suggested that the overall design could benefit from an update to enhance user experience and efficiency.

Metro Monitor receives positive recommendations from users for several reasons. Users appreciate the daily emails with updates for pitching efforts. They find Metro Monitor more responsive and accurate than competitors Cision and Meltwater. Users value Metro Monitor's reliable monitoring capabilities. Metro Monitor is also praised for its ability to provide focused and comprehensive coverage emails and the ease of downloading TV and radio clips. The top-notch team at Metro Monitor is commended for their quick response and eagerness to help. Metro Monitor is recommended for their understanding of clients' needs and goals, as well as their accurate coverage reports. Users also recommend contacting Metro Monitor to inquire about securing specific segments in advance. The great value and above-and-beyond customer service provided by Metro Monitor contribute to its positive recommendations. Users appreciate how Metro Monitor provides real feedback from the media to potential clients and assists in choosing partner brands. Lastly, users find Metro Monitor's customer service excellent and appreciate the ease of communication.

View all reviews
(1-1 of 1)

Great Option for Small Scale TV News Monitoring

Rating: 6 out of 10
Incentivized
July 06, 2018
CA
Cindy Arco
Public Relations Manager, Florida Region
Comcast (Telecommunications, 10,001+ employees)
Vetted Review
Verified User
Media Monitor Pro
4 years of experience
View profile
Use Cases and Deployment Scope
My department used Media Monitor Pro for more than 4 years to monitor mentions of our company on television newscasts. Only those in my department, myself and my boss, log in to the platform, but we do share the information and news clips with others as a way to show ROI on the cost we pay for the monitoring program. The program allows us to find out when our company is mentioned in television newscasts, to watch the clips and share them with others.
Pros
  • Cost effective - Media Monitor Pro offers very affordable and competitive pricing for television news media monitoring services.
  • Ease of use - it's easy to view clips sent in the daily emails and to edit, download and share them with others, even if they are not registered users of the Media Monitor Pro platform.
  • The scope of monitoring - Media Monitor Pro monitors the majority of local news television stations throughout the country, plus a decent amount of radio stations.
Cons
  • Clip availability - quite frequently, the links to clips in the daily digest emails would not work. After clicking the link, you would be taken to the clip player and it would "load" for quite a while and then say the clip failed to play. I would have to contact the support team to figure out if it was an issue with the clip or why it wasn't loading.
  • Clip timing - often when you begin playing a clip in the player, it's not at the specific part that mentioned your company's keywords. That would mean I had to listen to a long clip/story to find what part was relevant to me.
Likelihood to Recommend
Media Monitor Pro is a great choice for smaller organizations, such as companies, nonprofits or PR agencies, that need to monitor television news coverage when a lot of television news clips are not expected on a daily basis. It offers competitive pricing compared to some of the larger players in the media monitoring space but without the "bells and whistles" of reports and analytics, but a smaller company wouldn't need those as much as a larger company that is in the news on television a lot. It's not as great of a fit for those larger companies, particularly when there is a crisis PR situation and the company needs to be tracking news media coverage constantly and have instant access to any and all clips.
Return on Investment
  • Media Monitor Pro had a negative impact in terms of timely access to some news clips. Although the reports are delivered regularly, the issues with clicking on particular clips and not having them play properly were frustrating and left us without key clips needed in crisis situations.
  • Media Monitor Pro had a positive impact in terms of allowing us to easily store and categorize clips through folders by topic and date.
Alternatives Considered
I prefer Cision PR Software over Media Monitor Pro. Cision PR Software is more expensive, but offers more options and is a better overall comprehensive solution to media monitoring and reporting as it monitors television, print and online news. Media Monitor Pro only monitors television news clips, so I have to also use another service to monitor for print and online coverage, then create my own reports from scratch using analytics and data from both platforms.
Other Software Used
Users and Roles
2
Media Monitor Pro was used primarily by two people in our organization, myself and my boss - the Florida Region Public Relations team. Our business functions include public relations, crisis communications, and internal communications. In addition, we shared information and reports based on results from the platform with our colleagues in other departments, including government affairs, community investment, and marketing.
Return to navigation