Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution…
The following is a quick overview of editions offered by other software in similar categories
Reporting software designed specifically for marketing agencies, boasting over 5,000 agencies as users of AgencyAnalytics for reports and live marketing dashboards. It can report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations. The solution aims to…
Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data…
DashThis is a digital marketing reporting tool with no complicated "extra" stuff.DashThis integrates with over 30+ data sources, and also has a CSV File Manager that helps users add any other data they might want to include in dashboards.According to the vendor, customer support is a top priority.…
points that preceded the conversion). Inflated clicks. No connectors to import cost from media partners.