Optimizely Web Experimentation Pricing

“Huge ROI on figuring out best price points to charge great return on what button colors/words convert best we have promoted optimizely to so many clients, and their response is always about how... … The price is very expensive.”

“Optimizely did provide some cost savings with regard to agency expenses and once the ROI began to increase the service cost was less of a concern. … My biggest con is that the service is much more expensive than its competitors.”

“The ROI is a very simple one where your current web traffic, your current conversion rate, average order value or average action value.”

“Using both tools in concert is how we validated the value of the added tool and plan to scale that implementation to create more value in future.”

“It's worth the cost increase to go with experience. … That being said, contracting and fully utilizing Optimizely Web Experimentation's suite of features, professional services, and more may be cost prohibitive for smaller companies.”

“I had to negotiate (internally) to get the budget for the expanded contract to the higher tier with more impressions, so I'm not sure whether I'll be able to talk my way into a mid-year budget review...”

“Increased Conversions/Revenue: Successful experiments on pricing page layouts and onboarding flows have led to measurable increases in free-to-paid upgrades, directly boosting revenue from Zoom Pro... … It helps us test and iterate on pricing pages, onboarding journeys, and feature visibility to address key business challenges like increasing paid upgrades, improving activation rates, and driving...”

“If your company has the budget, this tool/SDK is worth the investment and time saved.”

“The first, because Adobe Target is a comparable enterprise optimization platform; the second, because it's a paid but has a much more achievable price point; and the third because it's free and easy...”

“Talk is cheap though, so I'd recommend giving their free trial a test drive. … They offer a free trial so why not give Optimizely a shot?”

“It depends on cost and budget. … Better tools but more expensive.”