Optimizely Web Experimentation empowers teams to conduct experiments (without having to rely on developer resources) in order to test various user interactions, make website changes backed by data, and personalize customer experiences.
For the latest information on pricing, visit https://www.optimizely.com/plans/
The following is a quick overview of editions offered by other software in similar categories
Instapage, from AirSlate since the October 2023 acquisition, offers post-click automation to help digital advertisers create more relevant and impactful advertising, unifying the post-click stage of the advertising funnel. Instapage helps marketers to maximize conversions by creating, personalizing,…
Pricing model penalizes those just starting with experimentation. High price and fees based on website traffic, not experiment … mature enough in experimentation to take all the advantage of a such an expensive price model. If you are just starting into AB testing, or not enough budget … so for us is essential t…
are paying for and know that we don't tend to need any upgrades that will cost us more.
or even push a project until devs can get to it. This helps to get a high value feature out ASAP and not leave money on the table. It also then lets me prove
Not always able to run tests without engineering assist Expensive
Pricing Full Stack and Web Pricing. Integrations with other tools. … Where Optimizely May Not Be the Best Fit: Cost-Prohibitive for Small Businesses/Startups: The high cost of Optimizely can be a barrier for small busi…
where your current web traffic, your current conversion rate, average order value or average action value. And then you have that large number. With this you
multiple tools in our marketing tech stack out of the box. In order to maximize value out of Adobe Target you need to buy more and more into the Adobe environment
Increased revenue Proving value
collaborate on layout designs for new product launches and customer messaging / value selling props, but they would not use Optimizely Web Experimentation at all
Optimizely has a more robust toolset and is also more affordable.
recommend is if a site is too low traffic for paying for Optimizely to ever be cost-effective, but the company wants to toe dip into experimentation. … dollars. Feature prioritization: Identifying what painted door changes add value has allowed developers to focus on changes…
successful and which ones aren't. At the end of the day, all experimentation is a value add for our business because even if a test fails, that failure can influence
Increased conversions and revenue Cost savings Time savings
optimization best tool on the market, but it is also probably the most expensive! If you're a young company/startup, you might want to consider other tools … ourselves and our customers have actually enjoyed wins from hiding certain pricing formats in tests. They've ended…
team to move faster and explore many different avenues. It's an opportunity cost when you're hindered in how much you can test.
It is expensive in comparison to some of its competitors Full stack component can be hard … personalisation capabilities which has allowed us to start proving the concept and value of of onsite personalisation quickly and easily. … Whilst Optimizely is more expensive…
Optimizely Web Experimentation to test different pricing models and product offerings to identify which pricing and product combination is the most effective … to help with any issues or questions. Finally, the cost of Optimizely Web Experimentation was more cost-effective than the other product. … results with clear data points and visuals, and the ability to test different…
wonderful software with a lot of potential for A/B testing. It provides a lot of value and allows businesses to make smart decisions. However it can also be used
redundant as we don't rely on Optimizely to analyze the experiment results The pricing for the product is not ideal for our company, as we pay for a large set
Grow of 60% Leads to my funnels Reduced the cost per lead in a half Increased sales by 20%
correct, however, performance metrics for our landing pages went down. The new price policy is ridiculously high.
The execution of experiments is good. The cost is growing significantly more than competitors. … Google Optimize 360. Reasons. Cheaper costInherit Integration with analyticsAudience building within the productIntegration
Optimizely is ok and cost effective compared to other tools. In general the industry keeps lowering the value of tools as they broaden the audience
More documentation samples Video demos Expensive
