Optimizely Web Experimentation

Optimizely Web Experimentation Pricing

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Optimizely Web Experimentation Pricing Overview


What is Optimizely Web Experimentation?

Optimizely Web Experimentation is a website optimization platform, providing A/B and multivariate testing. It enables users with and without technical expertise to make dynamic changes to their websites, test the variations to live traffic and gather immediate results.


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Entry-level set up fee?

  • No setup fee

For the latest information on pricing, visit https://www.optimizely.com/plans

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Optimizely Web Experimentation Alternatives Pricing

The following is a quick overview of editions offered by other A/B Testing Tools


What is Firebase?

Google offers the Firebase suite of application development tools, available free or at cost for higher degree of usages, priced flexibly accorded to features needed. The suite includes A/B testing and Crashlytics, Cloud Messaging (FCM) and in-app messaging, cloud storage and NoSQL storage (Cloud…


What is VWO?

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.With its 5 capabilities Plan, Track, Test, Analyze, and…

AB Tasty

What is AB Tasty?

AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a…

Optimizely Web Experimentation Pricing-Related Quotes

Related Quote from Rafael Zorrilla

The execution of experiments is good. The cost is growing significantly more than competitors. … Google Optimize 360. Reasons. Cheaper costInherit Integration with analyticsAudience building within the productIntegration

Related Quote from Verified User

Optimizely is ok and cost effective compared to other tools. In general the industry keeps lowering the value of tools as they broaden the audience

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More documentation samples Video demos Expensive

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We used to use it when doing A/B tests on different price plans. Also, UX with and without ads.

Related Quote from Verified User

optimization best tool on the market, but it is also probably the most expensive! If you're a young company/startup, you might want to consider other tools … ourselves and our customers have actually enjoyed wins from hiding certain pricing formats in tests. They've ended…

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Marketing cost savings Revenue Gross bookings

Related Quote from Verified User

implement as a 50/50 split in Optimizely and make sure we can justify the cost of development.

Related Quote from Verified User

correct, however, performance metrics for our landing pages went down. The new price policy is ridiculously high.

Related Quote from Verified User

functionality. I found the environments concept a little clunky. Does not fee like a unified product across web/full stack.

Related Quote from Verified User

Made the mistake of changing prices on existing customers for the same or less features. Still drags down page … Funny thing is, they'll fight like no tomorrow to keep you and reduce their prices, however, it's still not worth it for fewer features. This is seriously…

Related Quote from Emily Emmer

high access to resources). Additionally, Optimizely is well-priced and positioned to be affordable for a variety of business sizes. … Convert.com, Maxymizer are a few competitors. Optimizely is one of the most affordable solutions given the set of features and capabilities.…

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perspective but certainly, the manager who runs these experiments sees a lot of value in executing them. By doing it all on one platform, we are able to turn around

Related Quote from Verified User

for ease of use and more functionality, but it's currently become too expensive for our non-profit organization, and we are switching to Google Optimize

Related Quote from Verified User

which connects with Optimizely. For us, Optimizely has provided the most value in setting up and deploying tests at a much faster rate.

Related Quote from Edwin Brouwer

companies. Not suitable for the smaller ones as ROI would be too small due too pricing.

Related Quote from Emma Low

for A/B testing front end changes of any kind. It is not as easy to test pricing.

Related Quote from Fay Dawson

been really useful for us, and the results we have seen have shown us where value sits within the site. From this, we have shifted our marketing priorities

Related Quote from Verified User

Expensive SaaS - probably most expensive of it's kind in the marketplace No Freemium model, which … platform; the second, because it's a paid but has a much more achievable price point; and the third because it's free and easy to demonstrate the "ah ha

Related Quote from Verified User

It is expensive in comparison to some of its competitors Full stack component can be hard … personalisation capabilities which has allowed us to start proving the concept and value of of onsite personalisation quickly and easily. … Whilst Optimizely is more expensive…

Related Quote from Verified User

A positive impact because it allows us to maximize the value of the product we develop thanks to continuous personalization.

Related Quote from William Sargent

liked to use the Full Stack product, but it was just too expensive to justify its additional cost. I would have liked more control over user permissions

Related Quote from Jared Gardner

are very little things it can't do. The personalization add-ons can get expensive though. I wish you could use audiences from GA or Adobe Analytics (and

Related Quote from Verified User

this might not be the best product. Also, the pricing is very expensive. Small businesses can find cheaper alternatives. … this might not be the best product. Also, the pricing is very expensive. Small businesses can find cheaper alternatives. … It is too expensive. It needs to have a more visual data representation. Customer service is … other products but we are considering doing so because of Optimizely's…

Related Quote from Alec Dibble

displayed the best performance and engineering surperiority. While it is expensive, for sites that get lots of traffic & have critical performance requirements … very expensive. It's pricing models have change a lo…

Related Quote from Brian Nizinsky

there is a future with them as we grow our needs. The only issue could be price increases that we keep an eye on.