They care about their customer needs
November 19, 2024

They care about their customer needs

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

I work with clients that use Optimizely Web Experimentation for conversion optimization for e-commerce

Pros

  • Highly targeted test audiences
  • Real time experiment updates
  • Advanced metrics
  • Reliable results

Cons

  • Developer dependency
  • Complex integration
  • High cost hard to justify for some clients and for our agency
  • Big increase in top of funnel / first click
Too specialized for various depts
Onboarding experimentation and changing company culture at organizations that have never tested before.
Better tools but more expensive

Do you think Optimizely Web Experimentation delivers good value for the price?

Not sure

Are you happy with Optimizely Web Experimentation's feature set?

Yes

Did Optimizely Web Experimentation live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Web Experimentation go as expected?

Yes

Would you buy Optimizely Web Experimentation again?

Yes

It depends on cost and budget

Optimizely Web Experimentation Feature Ratings

7.7
a/b experiment testing
8
Split URL testing
8
Multivariate testing
6
Multi-page/funnel testing
6
Cross-browser testing
Not Rated
Mobile app testing
Not Rated
Test significance
10
Visual / WYSIWYG editor
6
Advanced code editor
6
Preview mode
9
Test duration calculator
9
Experiment scheduler
8
Experiment workflow and approval
8
Dynamic experiment activation
Not Rated
Client-side tests
8
Server-side tests
Not Rated
Mutually exclusive tests
Not Rated
9.3
Standard visitor segmentation
9
Behavioral visitor segmentation
9
Traffic allocation control
10
Website personalization
Not Rated
6.0
Form fill analysis
Not Rated
Goal tracking
Not Rated
Test reporting
7
Results segmentation
5
CSV export
Not Rated
Platform Integration Features ()
Not Rated

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