6sense turned on the lights for our marketing team! #visibility
November 09, 2020
6sense turned on the lights for our marketing team! #visibility
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with 6sense
6sense is currently being used to support our account based strategy and we also just purchased the orchestration add on that will allow us to purchase contacts within the platform and iFrame in SFDC. As of right now our marketing team is the primary team using the platform but we also have our sales team using it within SFDC.
- They've turned the lights on for marketing! Rather than guessing, we now have data showing us how interested, or uninterested, an account is.
- 6sense allows our outreach to be meaningful. Because we know our targets' interests, our outreach will be more significant to them.
- The 6sense team is constantly updating their capabilities that are greatly enhancing our experience. Examples: SFDC dashboards and reporting within the platform.
- So far I only have one which is the capability to filter the SFDC dashboard based on personalized fields (and I have been assured its on the roadmap!).
- We've only had 6sense for one year and our sales cycle is 12-18 months however I do anticipate an increase in opportunity conversion rates and pipeline generated.
- So far it has certainly helped our team look at ABM with a new mindset and approach.
- It has increased the support field/demand marketing is able to provide to the BDRs and sales reps.
6sense has 100% helped us to match anonymous signals to accounts, allowing marketing to provide truly warm leads to the sales team. More importantly, we have insight on what these accounts are interested in which has made our outreach much more meaningful and consistent with that accounts interests, pain points, etc.
Right now we are mostly using these predictions to decipher who should be spending time on what accounts. For example, marketing is "always on" with digital ads, nurture campaigns, etc. but once the account moves into consideration, decision or purchase we have a better plan of action for when the BDRs should step in with outreach and when the reps can dive in directly.
Based on my team's collective feedback, we just felt that Demandbase fell short of some of the capabilities we expected it to have and have also had a much more positive experience with the 6sense customer success team as well.
Do you think 6sense delivers good value for the price?
Yes
Are you happy with 6sense's feature set?
Yes
Did 6sense live up to sales and marketing promises?
Yes
Did implementation of 6sense go as expected?
Yes
Would you buy 6sense again?
Yes